LIGANOVA

Content is everywhere. Trust has become rare. In an era of synthetic noise, how do you build lasting brand equity when algorithms control the narrative? Robert Andersen, Chief Creative Officer at LIGANOVA, will tackle this exact dilemma at the 'Deutscher Marken Summit' with his keynote 'Memories of Truth – How Brand Equity Is Built Today'. Hosted by F.A.Z. Institut, the brand summit gathers top-tier speakers on September 22 & 23 in Frankfurt to explore how brands can strengthen trust, shape growth, and navigate change both internally and externally. To kick off the conversation early, Robert sat down with the F.A.Z. Institut for an exclusive interview to share his take on modern brand equity and why real-life experiences matter more than ever. Swipe through the slides above and head over to their LinkedIn account to read the full Q&A! Secure your spot now for two days of exclusive keynotes, panels, and actionable strategy! #FAZ #LIGANOVA #MarkenSummit

Taking over the city by day, dancing above the rooftops by night. For this year’s Stuttgart #SummerBash, the crew came together to celebrate what we value most: pure #Community and the power of #RealLife connection 💫 With our motto #UrbanInspirationPlayground, the afternoon unfolded across the city with a series of curated local experiences designed to shift perspectives and spark fresh inspiration. Stepping behind the scenes at the Stuttgart Theatre & Opera House, tuning into coffee cupping at Specialty Coffee Roastery TARABA, grounding through outdoor yoga, soaking in iconic architecture at Weissenhofsiedlung, and diving into building creative gallery concepts at Parri Blank – every path was about shared moments and authentic connection. As golden hour hit, the entire team reunited high above the skyline: endless views, delicious bites, cold drinks, and unfiltered conversations seamlessly turned into a packed rooftop dance floor until late into the night. 🙌🏼 Stepping away from the routine to celebrate together is the ultimate way to recharge and honor the human energy behind everything we do. Browse through to catch the unfiltered energy of our Stuttgart crew's summer bash! #SummerBash #Unity #CompanyLove

85% don't believe what they see online. Now what? Together with our partners The Future Laboratory and The Drum, we recently kicked off our exclusive 'Memories of Truth' tour in London alongside our social-first storytelling agency LIGANOVA MaSH!. In an era flooded by synthetic content and digital noise, the battle for pure attention is over – now, it’s a battle for belief. With 85% of consumers questioning online authenticity and 76% no longer believing words written by AI, we gathered industry leaders to dissect how brands build unfiltered credibility in the AI era. Swipe through for the core takeaways: 🎤 Christopher Sanderson (Co-Founder, The Future Laboratory) on rethinking search and discovery – as consumers short-track directly to generative AI tools, friction and analogue pause points become vital forms of protection for tech-resisting communities. 🎤 Robert Andersen (CCO, LIGANOVA) on why truth needs creativity; being honest is not an excuse to be boring. Physical stores and pop-ups are the ultimate proof points for digital promises, but creative world-building is what seals the deal. 🎤 Lucy Madeleine Hyman (Client Service Director, LIGANOVA MaSH!) on the evolution of social media into interest-led platforms, where brands must stop broadcasting at audiences and start actively participating to win mental space. The consensus? Being truthful is just the price of entry. Brands have to prove it physically, nurture it through interest-led communities, and above all, make it worth people’s time through unforgettable, entertaining experiences. Read the full feature on The Drum via the link in the comments! 👇🏼 Next stop: Amsterdam in October! Stay tuned as the tour continues. 🚀 #MemoriesOfTruth #TheFutureLaboratory #TheDrum #RealLife #RealTime

How do you translate the core philosophy of a global beauty pioneer into an unrepeatable #RealLiveExperience? Here is a look #BehindTheConcept! To celebrate Giorgio Armani Beauty’s arrival at the Berlin International Film Festival (Berlinale) as Principal Partner, we fully executed a continuous cinematic narrative at the newly reopened Kino International, placing 100 celebrated personalities – including Iris Berben, Ruby O. Fee, Matthias Schweighöfer, Emilia Schüle, and Damian Hardung – at the very center of the spotlight. To bridge spatial design with storytelling, the evening followed the classic structure of drama across The Five Acts of Glamour: Act I: The Iconic Frame | The brutalist architecture acting as a grand frame, highlighting Armani's cinema heritage. Act II: The Perfect Composition | Foyer symmetry, a red photo wall, and bubbles & bites establishing a prelude of effortless presence. Act III: The Illuminated Table | An intimate dinner by Ottos Berlin, defined by sculptural florals and the neoclassical piano soundscapes of John Carlsson. Act IV: The Collective Frame | Concierge dancers chased by literal spotlights, translating Armani’s fluid tailoring into a live choreography by Dancae. Act V: The Spotlight Shift | The ultimate metamorphosis, fracturing a disciplined dinner setting into a high-energy party environment. Cross-disciplinary composition moving in perfect sync – where modern luxury is never just seen, but felt through the very rhythm of the space. Clap it up for the incredible team behind this masterpiece, from conceptual idea to final execution! 👏🏼 #ArmaniBeauty #ProjectHighlight #RealLife #RealTime #ArmaniMakeup #ArmaniFragrance #ArmaniInTheSpotlight #Berlinale2026

A summer escape centered entirely on spatial sound and pure presence? For this year’s #SummerBash, our Berlin crew came together at the iconic Reethaus at Flussbad – a location built to strip away the noise & shift perspectives. Guided by the ethos of slowing down, the evening unfolded around an immersive sound experience along the waterfront. The team paused, tuned in, and let the acoustic architecture set the pace. Paired with a warm summer breeze, exceptional food, music, and unfiltered conversations long after sunset, the night focused on true #RealLife connection. Great work thrives on real human energy. Taking time to pause together goes far beyond a break from the routine: the ultimate way to recharge, reconnect, and celebrate the incredible minds behind LIGANOVA. Browse through to catch the beautiful, unfiltered energy of our Berlin crew's summer escape! #SummerBash #Unity #CompanyLove

How is brand credibility truly built when the line between real and synthetic completely blurs? Still glowing from an extraordinary launch together with our partners The Future Laboratory & The Drum! 💫 Last Thursday, we kicked off our exclusive 'Memories of Truth' Tour alongside our London-based social-first storytelling agency LIGANOVA MaSH!. Gathering at the iconic Old Sessions House, we brought together a selected circle of industry leaders to debate trust, tech-resistance, and the future of brand loyalty. Hosted alongside foresight & innovation consultancy #TheFutureLaboratory, this curated event series is designed to spark unfiltered dialogue on how brands can build authentic credibility in an era where consumers are actively logging off. Thanks to the visionary speakers and partners who led the conversation: 🎤 Christopher Sanderson (Co-Founder, The Future Laboratory) presented their new global report 'Communities: The Tech-Resisters', uncovering the shifting behaviors of consumers choosing to reclaim their autonomy. 🎤 Robert Andersen (CCO, LIGANOVA) shared insights from our new 'Trust Index' Focus Study, revealing what drives brand trust across all touchpoints – and why physical experiences are becoming non-negotiable. In a sharp panel chaired by Mel Henson from The Drum, Christopher Sanderson, Robert Andersen, and Lucy Madeleine Hyman (Client Service Director, LIGANOVA MaSH!) tackled the synthetic content crisis, phygital conversion, and real growth strategies beyond frictionless tech. A curated dinner, high-level networking, and discussions late into the night made this first stop unforgettable. Thank you to everyone who joined us in London. Next tour stops: Amsterdam in October and concluding in Germany. Deeper insights from London coming soon! 🚀 #MemoriesOfTruth #TheFutureLaboratory #TheDrum #RealLife #RealTime

Out of the office, into the wild. Our Amsterdam crew took this year’s Summer Bash completely off the grid to celebrate what we value most: pure #community. Picture a guided wild foraging tour for edible & medicinal herbs, brewing custom teas, and prepping a vibrant, self-harvested salsa for dinner. 🌱 Add boats, a private island escape, refreshing swims, and a sun-drenched lakeside BBQ paired with great wine. Sounds like a dream? It pretty much was. At the end of the day, the best experiences are built on #RealLife connection. Stepping away from the screen and into nature goes far beyond a break from the routine – it serves as the ultimate way to celebrate the raw talent and human energy behind the work we do. Browse through to catch the unfiltered, beautiful energy of our Amsterdam crew's little summer escape! 📸 #SummerBash #Unity #CompanyLove

How to launch a high-performance routine in the longevity market? And what’s Thomas Müller doing here? With the ambition to rethink brand building from the ground up, together with our social-first storytelling agency, LIGANOVA MaSH!, we developed the strategic and creative foundation for the global launch of the new premium brand superum! 💫 Instead of treating social media as an afterthought, it became the strategic starting point for the entire brand narrative. Our team defined the target audience, crafted the value proposition, and built the visual identity alongside a scalable communication framework designed for maximum cultural relevance. ⚡️ At the center of the live campaign stands key testimonial Thomas Müller, one of Germany’s most decorated football legends and the ultimate icon of enduring peak success – conceptualized and produced by our team to drive massive reach and connect the brand directly to modern sports culture. “The most successful brands today are built at the intersection of consumer insights, culture, and content,” says James Walkinshaw, Managing Director at LIGANOVA MaSH!. “With superum, we did not start with the product, but with relevant stories and cultural connectivity. From the very first second.” This global launch is just the beginning of a long-term strategy. Over the coming months, expect new content formats, product innovations, and international expansions designed to establish superum as a leading voice in the global longevity market. #Superum #ProjectHighlight #SocialFirst #Storytelling #BrandExperiences

Join LIGANOVA in #stuttgart as #seniorprojectmanager (all genders) – Events & Live Experiences. Plan and deliver high-impact events – owning timelines, budgets, profitability, and final billing. Act as a strategic partner for exciting brands, connect internal teams, production, and logistics partners, and drive projects smoothly from concept to execution. Apply now via https://lnkd.in/diAetBWP or contact Lhea directly!

Are you up for a new challenge? We are currently looking for a #keyaccountmanager (all genders) for retail & window campaigns in #stuttgart. Take responsibility for top-tier clients, drive the strategic growth of your accounts, and lead your project team to success while owning budgets and profitability. Apply today via https://lnkd.in/ewqb8N4Z or contact Lhea directly!