Nice looking furniture and friendly customer service (although only by e-mail; they were unwilling to take a quick call which would have been more efficient to discuss one topic). However, the as... See more
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Furniture with fantastic design, so scandinavian stylish at affordable prices. I love the items I just purchased - classic Y chairs and lighting. Can't wait to have them installed in our apartment.
Company replied
I made an order almost 2 months ago it should have been delivered and I still haven’t got an update or no answer. I tried 3 times to get in contact with them and still no answer. They already took the... See more
Company replied
I bought a desk from Reforma and it has a unique form that I couldn't find elsewhere. It was quite easy to order and it was a little bit harder to put it together but in the end I got what I had wishe... See more
Company details
Written by the company
Vi tror att ett hem är mer än en plats, det är en känsla. Inredning ska vara personlig, inspirerande och väcka glädje i vardagen. Reforma föddes ur en passion för att skapa något eget, något som sticker ut och känns äkta. Därför erbjuder vi möbler och inredning som berättar en historia och gör varje hem unikt, samtidigt som de är tidlösa. Våra designstilar sträcker sig därför från Scandinavian minimalism, Vintage och Industrial till Mediterranean Chic, Modern och Retro – olika uttryck som förenas i samma tanke: design för alla, utan att tumma på varken kvalitet, pris eller hållbarhet. För oss handlar filosofi inte om stora ord, utan om att förvandla drömmar till verklighet, en möbel i taget. Sedan 2019 klimatkompenserar vi hela vår verksamhet och arbetar ständigt för att minska vårt klimatavtryck.
Contact info
Stockholm, Sweden
- info@reformasthlm.se
- reformasthlm.se
3.8
Great
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 89% of negative reviews
Typically replies within 1 week
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I made an order almost 2 months ago it…
I made an order almost 2 months ago it should have been delivered and I still haven’t got an update or no answer. I tried 3 times to get in contact with them and still no answer. They already took the money from my account. So frustrated 😣
May 4, 2026
Unprompted review
Reply from Reforma Sthlm
Hi,
We’re very sorry to hear about your experience and completely understand your frustration. I’ve tried to look into this for you, but unfortunately I can’t find any previous emails in our customer service inbox or an order connected to the name used in this review.
Please send us an email at info@reformasthlm.se with your order number and we’ll make sure to help you as quickly as possible.
Again, we sincerely apologize for the inconvenience and hope we can resolve this for you right away.
Best regards,
Reforma Sthlm
Nice furniture and friendly service, but a pain with assembly and delivery
Nice looking furniture and friendly customer service (although only by e-mail; they were unwilling to take a quick call which would have been more efficient to discuss one topic).
However, the assembly instructions are similar but worse than those of Ikea. Also, little to no help once the goods are with the delivery company. It was hard to find a suitable time for delivery and I also had to carry the large and quite heavy box myself from outside my building (happy about those gym sessions..).
I am honestly not sure if I would order from them again, although the furiniture looks very nice once you are through with the hassle of getting it delivered and assembled.
March 14, 2026
Unprompted review
Really good products and the price is…
Really good products and the price is super! Highly recommended!
March 16, 2026
Unprompted review
A great selection of home decor…
A great selection of home decor products.
February 6, 2026
Unprompted review
Very happy with the service & products.
February 5, 2026
Unprompted review
Incorrect shipping date with lacklusting information
On the 13th of September, I placed an order for 4 chairs. These chairs had a delivery date set to somewhere between 23st of September to 1st of October.
On the 3rd of October, I sent an email asking for some kind of update, since I hadn’t heard anything from them, and was told that they might get the product in February(?!). As a compensation, they offered 450 SEK as a gift card, that I can use for future purchases at their shop…
All in all, terrible experience, would not recommend. Poor communication, incorrect shipping dates (by a huge margin) and terrible compensation (spent about 600€ on the chairs).
October 13, 2025
Unprompted review
Reply from Reforma Sthlm
Hi Niklas,
Thank you for your feedback. I’m truly sorry for your experience and that you felt disappointed with the communication regarding your order.
We did send an email update to all affected customers about this chair, but I’m really sorry if you didn’t receive that information. The item was temporarily out of stock, and we were waiting for a new delivery from the supplier — unfortunately, this delay was out of our control.
The compensation we offered was according to our compensation policy, but I completely understand if you felt it wasn’t sufficient. I would have been happy to discuss this further, but as you preferred to cancel the order, we of course respected that and processed the cancellation right away.
Once again, I apologize for the inconvenience and thank you for taking the time to share your experience — your feedback helps us improve our communication going forward.
Kind regards,
Reforma Team
The worst return process and customer…
The worst return process and customer service I’ve ever experienced. Once they get the product back, they hide behind a slow policy that delays refunds for weeks. Their only contact is through a ticket system with generic, copy–paste replies — no phone, no real help, no accountability. You end up stuck without the product and without your money, chasing answers that never come. Absolutely unacceptable. Avoid this company at all costs.
September 22, 2025
Unprompted review
Reply from Reforma Sthlm
Hi Bashar,
We are truly sorry to read about your experience and that you feel disappointed with our service. We always aim to handle returns as quickly as possible, but as stated in our terms and conditions, the process may take up to 30 days from the time the return reaches our warehouse. In your case the refund was processed on September 15th, minus the return fee of 499 SEK, which is in line with our return policy.
We understand that waiting for a refund is frustrating, and we will review your case internally to see how we can improve our communication going forward. We want to make sure that all customers feel well informed throughout the process.
Thank you for your feedback — it helps us improve.
Best regards,
Reforma
Very unsatisfied med service
I bought a cough which came without a hole for the foot of the cough on May 26th. They did not make a discount, they did not want to take it back without having me paid the fee for the return. After a week´s contact through internett, I sent the cough back on June 6th.Today, I got an epost that they do not accept my return because it wasn´t sent during the deadline?? This is the worst company I have ever shopped a product from!
July 7, 2025
Unprompted review
Reply from Reforma Sthlm
Dear Sotiria,
Thank you for your feedback, and we’re very sorry to hear about your experience.
We have not yet received your return at our warehouse, which is why the return has not been processed yet. However, please rest assured that as soon as your return arrives and is registered by our warehouse team, we will of course issue a refund right away.
We appreciate your patience and understanding, and we’re here to help if you have any tracking details or further questions regarding your return.
Kind regards,
Reforma Team
An angering experience: I found an attractive bed-soffa with a…
Found an attractive bed-soffa with a delivery time of a few weeks which I thought is acceptable
After placing the order the delivery time jumped to more than six months.
When I wanted to anulate the order they charged 249 Sek to anulate citing handling fees for packaging and work done .in preparation for delivery.
There cannot be any packaging for a product wich is not even produced and has a delivery time of 6 months.
The customer service is bad. Nobody takes calls. The online chat is managed by a stupid robot giving the same answer no matter the question.
They are not honest with delivery times,
Ended up paying a fee for discovering their dishonesty.
Frustrating!
Very frustrating
April 24, 2025
Unprompted review
Reply from Reforma Sthlm
Hi Gunilla,
Thank you for your feedback. We're truly sorry to hear about your frustrating experience — it’s certainly not the experience we want for our customers.
We would like to clarify that the delivery time is always clearly stated on the product page before placing an order, precisely to avoid misunderstandings. If the information you saw was different, please feel free to send us supporting material (such as a screenshot), and I will personally look into this for you.
Regarding the cancellation fee of 249 SEK, this is clearly outlined in our purchase terms. The fee covers the administrative work involved in handling the order, even if the product has not yet been produced or shipped.
We also regret if you had difficulties reaching us. Our goal is always to assist our customers as quickly and efficiently as possible, and we are continuously working to improve our service channels.
Thank you for taking the time to share your feedback — we take it very seriously.
Best regards,
Andrea at Reforma
Do not recommend this shop
Do not recommend this shop. Many products are available for purchase however the delivery time is several months. Shop artificially inflates their prices on otherwise and already expensive products. For example a product priced at 4500 SEK becomes 7700 SEK priced product that is offered on sale for 5000 SEK. I find it extremely unfair and dishonest towards customers and would not trust such shop. Avoid. Many same products can be found in other shops at more fair price.
March 25, 2025
Unprompted review
Reply from Reforma Sthlm
Dear Olga,
We’re sorry to hear about your experience and appreciate your feedback. We always strive to offer competitive prices and transparent promotions. Our pricing reflects various factors, including supplier costs and market fluctuations, and we always aim to provide fair value to our customers.
Regarding delivery times, some products may have longer lead times due to supplier availability, and we do our best to communicate this clearly at checkout. We understand how important timely delivery is and are continuously working to improve this.
If you have any specific concerns, we’d be happy to look into them. Please reach out to our customer support team, and we’ll do our best to assist you.
Best regards,
Andrea at reforma
Reply from Reforma Sthlm
Hi Serdar,
Thank you for your feedback! We're happy to hear that you like our products. We always strive to improve our customer service and appreciate your input.
If you have any specific suggestions or need assistance, please don’t hesitate to reach out to us!
TOTAL Scam of a company
I have NEVER encountered such appalling customer service in my life. Reforma Sthlm is an absolute disgrace, blatantly ignoring both EU and Swedish consumer law. They REFUSE to issue a refund for a completely defective product, despite multiple attempts to resolve the issue.
The first item arrived broken. They sent a replacement—also damaged. Now, instead of honoring their legal obligation to refund my money, they want to send yet another item (which, at this point, I can only assume will be defective too). Their solution? Telling me to paint over the damage myself. Are you kidding me?
As if that wasn’t enough, they offer a pathetic 20% discount or a gift card for either a fraction of what I paid or the full amount—because apparently, logic doesn’t apply here. Why would I ever want store credit from a company that has already proven it sells broken items and refuses to stand by their products?
When I pointed out my legal rights, they ignored everything and just repeated the same copy-paste response. I even asked to escalate the issue to another customer service representative, and they ignored that too.
This company has no regard for its customers and no respect for consumer protection laws. Avoid them at all costs unless you enjoy throwing your money away. Absolute scam
Edit to add after response: the person responding - «Andrea», is the same person I’ve been dealing with. AKA the person who suggested I “paint over the spots” myself.
Another update: They are now attempting to charge me for the "rental" of the space in the storage they kept the items in before sending them to me.
ABSOLUTE scam company. DO. NOT. SHOP HERE.
March 6, 2025
Unprompted review
Reply from Reforma Sthlm
Dear,
I sincerely apologize for the frustration and inconvenience you have experienced. I completely understand how disappointing this situation must be, and I truly appreciate you taking the time to share your concerns.
Our goal is always to ensure that our customers receive products in perfect condition and that any issues are handled promptly and fairly. I regret that this has not been your experience, and I want to do everything I can to make things right.
Given the circumstances, I would like to personally review your case and find the best possible resolution, please contact us again at: info@reformasthlm.se.
Again, I deeply regret the frustration this has caused and appreciate your patience while we work toward a fair solution.
Andrea at Reforma
Worst online experience
My experience with this company has been the worst I’ve ever had with an online purchase. I bought a sofa, and it was delivered with three legs of one type and one leg of another. It took months of emails to get them to understand that I needed a matching leg because otherwise, the sofa couldn’t stand properly. Eventually, they sent the legs, but the sofa was also damaged at the back, so they gave me a voucher.
I used the voucher to buy a lamp worth €225, paying €120 with the voucher and €103 with my credit card. The lamp was absolutely hideous, so I returned it. Now they’re charging me €69 for return shipping, they won’t refund the voucher, and they charged me €70 in taxes for “incorrect packaging.”
I sent them photos of the package—the lamp was only looked at and never even taken out of the box because I immediately saw how awful it was. The package was in perfect condition, yet they’re still charging me an extra €33. So, in total, I’ve spent €225 on the lamp plus €33, meaning €258, and I have absolutely nothing.
To make things worse, the customer service responds once a day, so every email exchange takes 24 to 48 hours, dragging on for months. This entire process has been a nightmare, and I have everything documented.
February 3, 2025
Unprompted review
Reply from Reforma Sthlm
Hi,
I am truly sorry to hear about your experience—it is completely understandable that you feel frustrated given the challenges you’ve faced. This is absolutely not the experience we want for our customers, and I sincerely appreciate you taking the time to outline what has happened.
I want to make this right for you as quickly as possible. I have personally reviewed your case, including the charges for return shipping, taxes, and the voucher refund, to see what can be done.
I understand the delays in response time have been frustrating. I see that we have refunded you the gift card and that this was missed in the process. Your patience and feedback are invaluable, and I truly appreciate the opportunity to resolve this for you.
Please know that we are here to help, don't hesitate to contact us again at: info@reformasthlm.se for further assistance.
Best regards,
Team at Reforma
Furniture with fantastic design
Furniture with fantastic design, so scandinavian stylish at affordable prices. I love the items I just purchased - classic Y chairs and lighting. Can't wait to have them installed in our apartment.
February 24, 2025
Unprompted review
Reply from Reforma Sthlm
Hello Manish,
Thank you so much for your kind words! We're thrilled to hear that you're happy with your new chairs and lighting. It's wonderful that they fit perfectly with your Scandinavian style! We hope they bring even more beauty and comfort to your apartment. Enjoy the process of setting them up, and if you ever need anything else, don't hesitate to reach out!
BR,
Andrea at Reforma
Terrible customer service
Terrible customer service. Please avoid this company. Order a lamp for 899 and they are charging me 499 for the return. No other return options available. Also have asked them to manage the return now for 3 weeks without any answer. Terrible customer service and have filed a complain to konsumentverket. Please avoid!
December 12, 2024
Unprompted review
Reply from Reforma Sthlm
Hello Johan,
Thank you for your feedback. We are truly sorry to hear that you are dissatisfied with our service, and we completely understand your frustration. We really wish we could do more to assist you in this matter.
We would like to clarify that if you have ordered with home delivery, the return cost is unfortunately 499 SEK. This information is included in our terms and conditions, which we recommend reading before placing an order to avoid any misunderstandings.
This fee is set by the shipping company, and unfortunately, we are unable to change it.
We hope you'll come back to us in the furture!
Best regards,
The reforma team
I bought a table it’s more than 2months…
I bought a table it’s more than 2months nothing from them I just recieve some email from them that my item is out of stock and they will deliver specific date when the date comes they send same email again with change of date again it’s so annoying
October 8, 2024
Unprompted review
Reply from Reforma Sthlm
Dear Judith,
Thank you for reaching out and sharing your concerns with us. We sincerely apologize for the delay in delivering your table.
The delays are due to ongoing challenges in global logistics, which are unfortunately beyond our direct control. These issues have caused disruptions in the supply chain worldwide. However, please rest assured that we are working tirelessly to expedite the process and get your item delivered as quickly as possible.
We truly understand how frustrating this experience has been for you, and we deeply appreciate your patience and understanding during these challenging times. If there’s anything further we can assist you with or if you have any additional questions, please don’t hesitate to let us know.
Kind regards,
Andrea at Reforma
Simple direct service
Simple, clearcut checkout service. I will review it again once the goods are delivered
November 19, 2024
Unprompted review
Reply from Reforma Sthlm
Hello,
Thank you for your feedback!
We're glad to hear you found the checkout process simple and straightforward. We look forward to delivering your order and hope it meets your expectations. Please feel free to share your thoughts once it arrives! 😊
Best regards,
Andrea at Reforma
Reply from Reforma Sthlm
Hi,
Thank you so much for your feedback - we reallly appriciate it!
Best regards,
Andrea at Reforma
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