I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more
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I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more
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Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more
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Company details
Written by the company
AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.
Contact info
4 Exchange Quay, M5 3EE, Salford, United Kingdom
- ajbell.co.uk
4.9
Excellent
16K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Excellent Service
The person answered my questions and was able to direct me to who could answer my questions. I still have not had an email reply but hope to very soom
July 6, 2026
Customer Service
Customer Service. The person was so helpful. I have recently transferred my SIPP to AJ Bell and have many questions. He gives clear instructions, which makes it easy to navigate around the portal, find what I was looking for, and know where to get information and telephone options the next time.
July 17, 2026
The process was so slow
The process was so slow, I should have just taken the money out of I.I and then transfer to you, would have been days not nearly 3 weeks!
July 13, 2026
Confidence to trust the Process
I was concerned that after two attempts I was unsure that my application to transfer funds to the AJB platform had been accepted. Jamie was able to investigate for me and locate it even though it did not show on my dashboard. He explained what was happening and gave me confidence to trust the process.
July 17, 2026
As always
As always, AJ Bell assistants are professional and meeting one’s needs efficiently. I am always happy with their customer service. Thank you
July 17, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from AJ Bell
Good afternoon,
We're so pleased you found our team extremely helpful and patient. Thank you for your kind words and for taking the time to share your feedback!
We truly appreciate it.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I changed my password
I changed my password, but your site would not allow me to chose a means of sending verification code. A glitch in your system? Anyway, your adviser sorted the matter out thereafter but it was not straightforward.
July 17, 2026
Reply from AJ Bell
Good afternoon,
We appreciate you sharing your experience with us. We understand that the verification process was not as smooth as it should have been, and we're glad our adviser was able to assist you.
We are always working to improve our system for a more seamless experience.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Great service as always!
July 17, 2026
Reply from AJ Bell
Good afternoon,
Thank you for taking the time to leave us a review!
We are delighted to hear that you consistently receive great service from us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
AJ Bell are not as good as they think…
AJ Bell are not as good as they think they are. Their internal communications are poor leading to very concerning statements regarding my investments - they've been OK for the few years that I've been with them but they've completely lost my trust. I'm moving to a new provider
July 15, 2026
Reply from AJ Bell
Good afternoon,
Thank you for taking the time to share your feedback. We are truly sorry to hear that your trust has been lost due to concerns about our internal communications and the impact on your investments.
We understand how frustrating this must be, and we regret that your experience has led you to consider moving to a new provider.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Call answered promptly as was security…
Call answered promptly as was security clearance. Query answered efficiently.
July 17, 2026
Reply from AJ Bell
Good afternoon,
We're delighted to hear that your call was answered promptly and that your query was handled efficiently.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Efficient, clear conversation
Got to speak to a person quickly, whom I could understand.
It was a general comment on how to do something, so got straight to the point.
July 17, 2026
Reply from AJ Bell
Good afternoon,
Thank you for your wonderful feedback! We're so pleased to hear that you were able to speak with someone quickly and that they provided clear, straightforward assistance.
We appreciate you taking the time to share your positive experience.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Excellent customer service
I had issues with my authentication and the customer service advisor resolved the matter in a calm and swift matter. I am able to login again. This issue aside, the platform has been excellent and AJ Bell have been very supportive and helpful. Not to mention the competitive fees.
July 17, 2026
Reply from AJ Bell
Good afternoon,
Thank you for your wonderful feedback! We are so pleased to hear that our team was able to resolve your authentication issue swiftly and that you find our platform excellent with competitive fees.
We appreciate your kind words.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
After going through the security…
After going through the security checks,
And explaining the reason for my call Jamie was able to clearly and in terms I understood to alleviate the problem.
Thank you, very good service for us customers.
Charles Boath.
July 17, 2026
Reply from AJ Bell
Good afternoon,
Thank you for your wonderful review! We are so pleased to hear that our team member was able to clearly explain things and resolve your problem.
We truly appreciate your feedback.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Excellent support over CHAT this…
Excellent support over CHAT this morning (from Bethany) on the quirks of moving pots and buying an annuity at the same time.
NOTE - Webchat really useful for quick questions -- one thing HARGREAVES dont have, currently at least.
Amusingly I asked BOTH Hargreaves & AJB if they could comment on what parameters I might consider to try to DECIDE BETWEEN THEM --- they both politely declined to comment / saying that would be deemed "advice..." :)
July 17, 2026
Unprompted review
Reply from AJ Bell
Good afternoon,
We are so pleased to hear about your positive experience with our chat support, especially the helpful assistance you received regarding moving pots and purchasing an annuity.
We appreciate your valuable feedback on the utility of webchat for quick questions. We also understand your amusing anecdote about seeking comparative advice and the responses you received.
Your insights are truly helpful as we continuously strive to improve our services.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I can talk to a real person waiting in…
I can talk to a real person waiting in line just few minutes. Quick in response and very helpful.
July 16, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased you were able to speak with one of our agents quickly and found them to be responsive and helpful.
Thank you for your kind feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
I'm just grateful for the good service…
I'm just grateful for the good service that I received from AJBELL today, about transferring my ISA from a different provider. Thank you, AJBELL and Harry, who assisted me today. I'm recommending your services to my circle at the Woman Global Club, where I'm involved in
July 17, 2026
Reply from AJ Bell
Good afternoon,
Thank you for your wonderful feedback! We are so pleased to hear that you received good service regarding your ISA transfer and that our team was able to assist you.
We truly appreciate you recommending our services.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Quick answer of call and very helpful…
Quick answer of call and very helpful human on the other end. Thanks.
Would recommend this company.
July 17, 2026
Reply from AJ Bell
Good afternoon,
We're so happy to hear that your call was answered quickly and that you found our team member helpful.
Thank you for recommending us; we truly appreciate your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Called for guidance
Called for guidance. Answered quickly, able to help immediately with every question.
July 17, 2026
Reply from AJ Bell
Good afternoon,
Thank you for your wonderful review! We're so pleased to hear that you received quick assistance and that all your questions were answered immediately.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Great experience with phone help
Excellent. Understood the issues, sought clarification on one point, answered all other questions and then passed me through to a colleague for final details. Nothing was too much trouble. Thank you.
July 17, 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our helpful service and for highlighting that nothing was too much trouble.
We really appreciate it!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
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