It’s no surprise the Census is trending on Google Search, but what else has Aussie’s attention? 👀 We’ve taken a look at what’s trending across some of our states and the results vary wildly!* From 'Sterling Point' in NSW to 'Okayama' in TAS, local context matters. The most successful brands use these nuances to drive real connection. Use Google Trends to uncover local demand and insights so your Google Ads stay relevant. We’re curious: What are some ways you’ve used Google Trends to refine your campaign strategy? 👇 *Source: Google Trends Data, 4-11 August 2026
Google for Business AUNZ
Advertising Services
Pyrmont, NSW 2,474 followers
Welcome to your go-to hub for all things Google Ads and YouTube advertising across Australia and New Zealand.
About us
Welcome to your go-to-hub for all things Google Ads and YouTube Advertising across Australia and New Zealand.
- Website
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business.google.com
External link for Google for Business AUNZ
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Pyrmont, NSW
Updates
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Every broken signal = a wasted ad dollar. 💸 The good news? You don’t have to leave your measurement to chance. Build your data strength with 𝗚𝗼𝗼𝗴𝗹𝗲 𝘁𝗮𝗴 𝗴𝗮𝘁𝗲𝘄𝗮𝘆 by upgrading your tags to serve from your site’s own server to improve signal resilience and performance. Did your data signal survive the maze? 🧭 Learn how to improve your measurement at Accelerate with Google: https://goo.gle/4z1kYmU
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Do Gen Z even use Search anymore? 🤔 According to Zara Lenehan, Google AUNZ Consumer & Markets Insights Lead, our data shows that: 👉 Young people are the heaviest users of Google Search and are driving the most pronounced query growth with AI Overviews* 👉 Younger users who have tried Circle to Search now use it to start more than 10% of their searches** 👉 Google is the number one brand Gen Z Australians trust the most when searching for products online*** Reaching younger audiences doesn't have to be a guessing game - you know exactly where they are. Sources: *Alphabet Earnings Q3 2025 **Google Internal Data, April 2025 ***Google Commissioned Survey, May 2026
Do Gen Z even use Google Search anymore?
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Retail is entering a new era of AI-powered discovery. How should retail brands navigate this transformation? We asked Lani Cummins, CEO of Incubeta APAC, a leader with extensive experience helping top retailers leverage Google’s AI ecosystem, how they can stay ahead of the curve. See his top tips below 👇 For more tips on strengthening your data, check out Accelerate with Google: https://goo.gle/4z1kYmU
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As marketers, it’s easy to assume that Gen Z trusts social media the most when shopping online. 🛍️ But the data tells a different story 👉 Google is actually the #1 platform Gen Z Australians trust most when searching for products online — at least 3x higher than social platforms, ChatGPT, or Claude*. How are you adapting your marketing strategy so your brand shows up on the platform Gen Z shoppers trust most? Let us know in the comments! 👇 *Source: Google/MTM, The Trust Line Research, AU, 2026, n=934 GenZ consumers 18-29 years
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Does reaching customers at the exact right moment sometimes feel like guesswork? It's time to simplify. 🤖 Smart automation does the heavy lifting for you—connecting your ads to high-intent moments that drive revenue, right when it matters most. 🛒 In fact, AI Max for Search Campaigns drives 27% more conversions than manual campaigns, by putting your brand in front of the most relevant queries (Google Internal Data, 2025). How will you be automating your ads this peak retail season? Let us know in the comments 👇
Reach Shoppers at the Perfect Moment with AI Max for Search Campaigns
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Boosting revenue by 37% in a highly competitive retail market? That’s the holy grail of performance marketing. 👟📈 Foot Locker Asia Pacific achieved exactly this by shifting to demand-led budgeting. Want to know how they did it? Swipe through to see how Foot Locker and Mindshare Australia & New Zealand unlocked this massive growth. 👉 Laura Cobertera
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What’s the secret to unlocking more conversions this peak retail season? Here’s the inside scoop from Zara Lenehan, Consumer & Markets Insight Lead, Google AUNZ. 📊 Research shows 3 in 4 Australians feel safer buying products that appear on Google — significantly higher than ChatGPT, TikTok, Instagram and Facebook*. Learn more about why it’s critical to anchor your media plans to platforms where trust is proven 👉 https://goo.gle/4bChlJX *Source: Google/MTM, The Trust Line Research, AU, 2026, n=3600 18-65 years
Unlock More Conversions This Peak Retail Season