You, or your competitors? Who’s… 👋 attracting customers faster, 🧑🏻💻 keeping visitors longer, 🛍️ and earning higher revenue per customer? Harness the power of Benchmarking in GA4, and you can find competitive white space — which helps you focus your efforts where they’ll have the most impact. Get started: https://goo.gle/40Qohhw
Google Analytics
Technology, Information and Internet
Mountain View, California 537,036 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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What do you most want visitors to do on your site? 📮 Sign up for a newsletter 🛒 Add an item to cart 🤑 Make a purchase Whatever it is, mark the most important actions as Key Events in Google Analytics! From there… 👀 See which pages on your site drive the most desirable customer actions 🏆 Use Key Events to create Conversions, and optimize your ad spend in Google Ads. https://goo.gle/4hBicLM
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Want to improve the impact of your campaigns? 🤔 Explore Google Analytics audiences 📊 From basic segments to predictive audiences based on metrics, you can create powerful groups to drive conversions and increase engagement. Start using your data to create audiences and see the difference. ✨ Learn how to create audiences and explore predictive audiences here https://goo.gle/3EaSW0g
Introduction to Audiences in Google Analytics
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Take control of your data collection with the new Consent settings hub in Google Analytics. Now, you can easily understand how consent signals are used, monitor collection status across all streams, and address diagnostics from one central location. Find it in Admin, under "Data collection and modification.” https://goo.gle/42sf1S6
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Want a complete view of your customer journey? Our latest Analytics Academy course on Skillshop, hosted by Matt Landers, shows you how to unlock the full potential of your GA4 data by connecting it with other tools and data sources. ▶️ Discover how to: 🔓Control and refine the data you leverage in GA. 🤝Integrate seamlessly with other powerful tools for a holistic view. 🔎Explore enterprise-level features for advanced analysis. 🔗Combine online and offline data to understand the complete customer journey. Ready to dive deeper? Start learning today! https://goo.gle/4hnUzGg
4.0 Google Analytics training course: use GA with other tools and data sources
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This week's Google Analytics tip unlocks deeper insights with Key Events! 🔑 Ever wonder which actions on your website REALLY matter? 🤔 That's where Key Events come in. Let's say you run a media website funded by advertising. Instead of simply tracking article views, mark "Reached 75% scroll depth" as a Key Event. 🎉 Why? Because engaged readers who delve deeper into your content are more engaged. 💰 Now you can analyze what's drawing readers in, optimize content for engagement, and demonstrate your site's value to advertisers with data. Learn how to leverage Key Events here! → https://goo.gle/3Wm6bl2
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Need answers to common business questions? Take our latest Analytics Academy course on Skillshop. This course shows you how to use Google Analytics to answer common business questions with tools like Explore, standard and customized reports and using segments to compare between user groups. Start learning here! → https://goo.gle/4fToO6M
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Do you have valuable data living outside Google Analytics? 🤔 Think customer survey responses, offline purchase details, or loyalty program activity. With custom event data import, you can bring that data into GA4 and connect it with your existing event data. Imagine uncovering insights like: 💰 Do users who complete your onboarding survey make more in-app purchases? ⭐Are your loyalty program members more likely to return to your website? This deeper understanding helps you improve user experiences, personalize marketing, and ultimately, drive better business outcomes. 🚀 Learn more about importing custom event data here → https://goo.gle/3DUIM3O
[GA4] Import custom event data
support.google.com
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Drive better marketing outcomes with Google Analytics! 💡 Want to accelerate your marketing objectives with GA? You got it! Set up User provided data collection to send consented, first-party data from your website to GA. The data you send gets matched with other Google data to improve accuracy and enables enhanced conversions to produce a more complete picture of cross-device and conversion measurement and attribution. 🚀 https://goo.gle/4acxior
[GA4] User-provided data collection
support.google.com
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What do Events, Sessions, and Users have in common?💡 They’re all scopes used in Google Analytics to determine how your data is organized in reports. Watch the video below to learn more about how and when each scope should be used. 🚀 https://goo.gle/4fKGhyl
Understanding scopes in Google Analytics
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