Salesforce Data 360
Salesforce
Unify Data and Connect with your Customers.
Data 360 (formerly Salesforce Data Cloud) connects all your customer data in one place, delivering a unified 360-degree view that powers Agentforce AI agents, real-time personalization, and smarter business decisions. From transaction history to behavioral data, marketing interactions to service records, Data 360 turns fragmented data into actionable intelligence across your entire organization.
With Ateko, you get more than just a data platform. We help you architect a unified customer ecosystem, connect your data sources with confidence, and unlock the insights that drive revenue and customer loyalty. Unlike traditional ‘one-and-done’ implementations, we act as a strategic extension of your team, ensuring your architecture is built for the evolving requirements of your business.
What are the Benefits of Salesforce Data Cloud?
Enable privacy-safe collaboration
Clean Rooms let multiple parties securely collaborate on customer insights and activate data partnerships without exposing sensitive information
Activate segments in real-time
Use drag-and-drop segment builders to create audiences based on behavior and demographics, then instantly activate them to Marketing Cloud, Sales Cloud, or external channels
Power Agentforce with real-time insights
Data 360 fuels AI agents that qualify leads, personalize recommendations, manage accounts, and drive conversational experiences across sales, service, and commerce
Connect live data without migration
New zero-copy connectors let you access live data from data warehouses (Snowflake, Databricks BigQuery and more) and unstructured sources (Google Drive, SharePoint) without costly ETL’s or data movement
Simplify setup with AI assistance
Agentic Setup and Data Management guides you through orchestrating data pipelines with smart suggestions and natural language prompts
Build a single customer view
Integrate data from all sources; systems, marketing automation, point-of-sale, service platforms into unified customer profiles
Manage consent and compliance
Built-in GDPR and CCPA compliance tools give you confidence in consent management across regions
What Ateko offers:
Data Cloud implementation & architecture – We design unified data strategies that connect your sources, structure your customer profiles, and align your data governance with business goals.
Data Cloud optimization & consultation – Already live with Data 360? We help you improve your ROI, solve activation challenges, and scale your unified customer strategy.
Agentforce enablement – Ensure your data fuels high-impact AI agents for sales, service, and marketing by optimizing data flows and activation workflows.
Data maintenance & governance – Ongoing management, compliance audits, consent updates, and platform health checks to keep your data engine running smoothly.
Why Data 360 + Agentforce
Data 360 alone unifies your data. But paired with Agentforce, it becomes your intelligence engine. Your AI agents use real-time unified profiles to qualify leads, personalize recommendations, route cases, and drive conversations across sales, service, and commerce. This is the difference between a data repository and an agentic operating system.
Security, Governance & Compliance
Encryption at rest & in transit
Shield Platform Encryption for all field values
Field-level security & sharing rules
Salesforce native permission model enforced on data
Compliance built-in
GDPR, CCPA, HIPAA-ready consent and audit logs
Privacy-safe collaboration
Clean Rooms enable data partnerships without data exposure
Einstein Trust Layer
Encrypted LLM processing for secure agent interactions
Data 360 doesn’t work in isolation.
Getting the most from Data 360 means architecting it alongside Sales Cloud, Service Cloud, Marketing Cloud, and Agentforce.
At Ateko, we design heavily integrated ecosystems where your data flows seamlessly across channels, your agents operate on fresh insights, and your teams – both human and AI – work together toward shared revenue goals.
We start with a Revenue Operations Audit to identify your data gaps, then build the strategy and training to unlock your platform’s full potential.
Want to speak to an expert about your Data 360 Needs?
Reach us at 1-800-878-4756 ext. 202, or fill out the form.
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