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Set up your first integration

Quickly connect Google Analytics 4 to Spotify with a Zapier template.

Our most popular template

Create conversion events in Google Analytics 4 for new tracks played in Spotify
Details
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Spotify + Google Analytics 4

Create conversion events in Google Analytics 4 for new tracks played in Spotify

Details

Try it

Spotify + Google Analytics 4

How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Spotify - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."

A trigger is the event that kicks off your automated workflow.

Setup an action from Spotify

An action is what takes place after the automation is triggered. For example, with Spotify, the action could be "Add Items to Playlist."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to Spotify

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Analytics 4 to Spotify integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Analytics 4 + Spotify integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Spotify

Can I track Spotify streaming data using Google Analytics 4?

We can help you set up triggers within Spotify that send events to Google Analytics 4 whenever a certain song or artist is played. This allows Google Analytics to record this play as an event, so you can analyze the data later.

How do I capture Spotify playlist interactions in Google Analytics 4?

By configuring specific triggers for actions such as adding songs to playlists or creating new playlists in Spotify, we make it possible to log these events in Google Analytics 4. This way, each interaction is captured and can be analyzed over time.

Is it possible to monitor user sessions from Spotify on Google Analytics 4?

While Spotify doesn’t provide direct user session data, we facilitate capturing particular actions like playing a song or skipping a track as events. These events can then be organized within Google Analytics 4 for better understanding of user behavior.

How do I integrate real-time Spotify listening data into my GA4 reports?

We support the creation of custom triggers that detect when a track starts playing on Spotify. This real-time event is subsequently sent to Google Analytics 4, where it can be visualized in live reports and dashboards.

What kind of event parameters from Spotify can be sent to Google Analytics 4?

Event parameters such as track name, artist, playlist details, and play duration can be configured with appropriate triggers to dispatch this data directly into your GA4 setup.

Can I set up automated workflows between Spotify and GA4 without coding expertise?

Absolutely! With our platform's user-friendly interface, you can create connections and automate various tasks between Spotify and GA4 without needing any coding skills. Pre-made templates simplify setting up these integrations further.

Are there limitations in tracking certain types of interactions from Spotify on GA4?

Spotify's API might have limitations on what data is accessible for third-party applications like ours. For instance, detailed listener demographics might not be available for integration with GA4 through our setup.

Connect Google Analytics 4 and Spotify to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
New Saved Track
Triggers when a new track is "Liked".
Trigger
Polling
Try It

New Playlist
Triggers when a new playlist is created.
Trigger
Polling
Try It
- Playlist
  Required
- URIs
  Required
- Position
Action
Write

- Show
  Required
Action
Write
- Show
  Required
Action
Write
- Show
  Required
- Feature Definitions
Action
Write
- Album ID
  Required
Action
Write
- Album ID
  Required
Action
Write
- Playlist
  Required
- Playlist Name
  Required
- Description
- Visibility
- Collaborative
Action
Write
- Show
  Required
Action
Search
- Get Saved Shows
Action
Search

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Api_docs_info
- Apply standard error handling?
  Required
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Additional Request Headers
- Body
Action
Write
New Played Track
Triggers when a track finishes playing. Use with a Filter step to only trigger when particular song/s plays.
Trigger
Polling
Try It
- Show
  Required
Trigger
Polling
Try It
- Playlist
Trigger
Polling
Try It
- Playlist Name
  Required
- Description
- Visibility
- Collaborative
Action
Write
Get Currently Playing Track
Retrieve the item currently being played on the user's Spotify account.
Action
Write
- Show
  Required
Action
Write
- Playlist
  Required
- Items
  Required
Action
Write
- Show
  Required
Action
Write
- Enter Album, Artist, Playlist URI
- Playback
  Required
- URIs
  Required
- Offset
- Device
Action
Write
- Show
  Required
Action
Search
- Show
  Required
Action
Search
- Search Copy Text
- Search Type
  Required
- Search Query
  Required
Action
Search

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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About Spotify

Spotify is a music streaming service that provides digital content from record labels and media companies.

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Video & Audio

Connect Google Analytics 4 to Spotify on the world's largest no-code automation platform