Wayne Naidoo

Hiring a Marketing Manager vs a Growth Agency The distinction between hiring a marketing agency versus a growth agency is crucial. Building a successful business requires a diverse range of specialised skills - from strategic planning and market analysis to creative content and technical execution. A growth agency encompasses a multidisciplinary team equipped to tackle these complexities, ensuring comprehensive support for sustained business expansion. Relying on a single person to fulfil all these roles would be akin to expecting a solo performer to orchestrate a symphony - it simply doesn’t cover the breadth and depth needed for optimal growth and success. #marketingagency #growthagency

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With the rise of on-demand content, as people choose what they consume, advertising needs to rethink how it reaches audiences. Talking to us about trends that brands should be aware of, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on their latest findings. Listen to this episode wherever you get podcasts find the link in the comments. #TheLeadCreativePodcast | #TheLeadCreative | #Marketing | #Advertising

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When brands lose their relevance, it's a tough journey to regain it. Momentum Metropolitan Holdings Limited succeeded by embracing a challenger brand mindset. In our latest episode with the Group CMO of Momentum Metropolitan Holdings, Nontokozo Madonsela explains how marketing was pivotal to this change. Watch it here: https://jo.my/nm-mmh #Marketing | #TheLeadCreative | #TheLeadCreativePodcast | #Advertising | #podcast |

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Did you know? OOH remains a constant, driving brand visibility and consumer engagement in South Africa even as technology evolves. 📊✨ With new digital screens and advanced data collection, it's more impactful than ever. Don't miss out on this essential marketing tool to let your brand be seen by a local and relevant audience! 🌟🚀 Learn more here: https://smpl.is/9bsxy #adecadeofexcellence #facefirstmedia #facefirstmarketing #southafrica #billboard #billboardmarketing #outdoormarketing #primelocations #billboardadvertising #revenuesource #oohadvertising #brandvisibility #consumerengagement

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OOH (public media) builds trust (vs private media) through costly signalling.   The broadcast nature of OOH increases the desirability of products through cultural imprinting.   #IPAO #OOHTheDigitalPrimer

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Marketers & Influencers: Your Voice Matters! The IAB SA Digital Influencer Marketing Committee is on a mission to find out more influencer marketing in South Africa, specifically attitudes, spend and key trends in this burgeoning and dynamic field. Contribute to the industry’s growth by participating in a quick survey where your voice helps marketers make data-driven decisions. As a thank you, all participants will receive an early complimentary copy of the results.  https://lnkd.in/d5ECMegU #iabsa #influencers #influencermarketing

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Digital billboards and interactive displays are taking the South African OOH scene by storm. Dynamic Content: Captivate audiences with eye-catching visuals and messages that can change in real-time, keeping them engaged and coming back for more. Targeted Reach: Precision targeting allows you to laser focus on the right people at the right time, maximizing your campaign impact and budget efficiency. Unforgettable Engagement: Interactive elements create a unique experience for viewers, boosting recall and brand recognition beyond static billboards. The Stats Don't Lie! Studies show digital billboards boast an average recall rate of 83% (Source: Rapport Outdoor). That's engagement you can't ignore… The Future is Bright! With digital innovations and data-driven strategies on the horizon, OOH advertising will continue to be a vital component in any South African marketing mix. Ready to take your brand to the next level? #DOOH #SouthAfricaMarketing #OOHInnovation #SapphireMedia

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🚀 Experience the Next Generation of Property Investment with Brix World! 🚀 Cutting-edge Technology x Real Estate Innovation = Revolutionary way that South Africans can invest in property. Making it more accessible and user-friendly. For anyone. Anywhere. Anytime.

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Discover brand marketing, the key to South African business success 🎯Elevate your business with powerful brand marketing. More than just advertising, brand marketing helps you create a strong, memorable identity that resonates with your target audience. In South Africa’s competitive market, a well-crafted brand can set you apart, foster customer loyalty, and drive long-term growth. Invest in brand marketing today and watch your business grow! 📈💪 Read more below. 👇 #Adignite #Brandmarketing #Businesses #Success #Marketing #Southafrica

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Great article Mali Motsumi-Garrido Digital Out-Of-Home (DOOH) advertising has revolutionized outdoor campaigns with advanced measuring capabilities and data-driven insights. Brands can now optimize their efforts for maximum impact, driving brand awareness, foot traffic, and sales. A recent campaign in Gauteng demonstrated a 138% increase in store visits thanks to DOOH, far surpassing global benchmarks. Sustainability is key, with many transitioning to renewable energy sources like solar. OOH media now boasts the lowest carbon emissions per impression. With AI-driven content, AR experiences, and personalized messaging, the future of outdoor advertising is brighter than ever. Embrace the evolution! https://lnkd.in/dPzZ49r2

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🍾 The 14th Annual Social Media Landscape Report is now here! Packed with expert insights and trends from South African brands, agencies, and corporations. Elevate your social media game with this comprehensive report brought to you by Ornico, World Wide Worx and YOUKNOW Technologies. 🤽Ready to dive in? Download your report in the link below 👇 https://lnkd.in/dTZugcZV #Ornico2024 #ReportLaunch #SocialMediaEvent

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Are you ready to step into the future of leadership and shape the advertising and marketing industry for the better? We’re proud to launch South Africa’s first Postgraduate Diploma in Creative Leadership: https://lnkd.in/d2W2rG7v This first-of-its-kind Postgraduate Diploma is designed for ambitious professionals ready to lead with purpose, innovation, and impact. Here are four things you'll gain from this programme: 1. Explore foundational leadership theories and refine your unique leadership style. 2. Get the tools to inspire creativity and foster collaboration across teams. 3. Master the psychology of managing diverse talent while championing ethics, sustainability, and inclusivity. 4. Learn design thinking and research methodologies to solve complex business challenges with bold ideas. With Full-Time and Part-Time modes of study available (on campus or online), this Postgraduate Diploma is designed to fit into your schedule, elevate your career, and help you become the visionary leader your industry needs. Ready to lead the change? 📌 Applications for 2025 are now open! Learn more here: https://lnkd.in/d2W2rG7v #CreativeLeadership #PostgraduateStudies #LeadershipDevelopment #RedAndYellow30 #FutureOfWork

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The starting point of so many purchase journeys is happening online with reviews forming a core part of the upfront research regardless of whether or not consumers go onto purchase offline or online. Join us as we discuss the power of online reviews and how to leverage them. Register now to join us on the 18th September - https://lnkd.in/dQPfwMvm

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Going green makes financial sense. Take a look at the interesting report by Green Building Council South Africa (GBCSA) and Growthpoint Properties in the link below.

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2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards South Africa present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

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As spring breathes new life into South Africa’s landscapes, it’s also the perfect time to invigorate your business’s marketing strategy. We’re all about helping brands blossom and thrive, no matter the season. Whether you’re looking to refresh your current approach or embark on a new marketing journey, our comprehensive services are designed to ensure your business flourishes. Read more on our blog here: https://lnkd.in/dJyrrkfD #Mainmultimedia #Spring #Marketingthatworks

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This is well worth a read. Clarifies thinking behind brand and performance campaigns. https://lnkd.in/dcvjbPPr

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"The adverts that made us." 📺❤ Catch the latest #FutureProofMzansi podcast from Kantar in South Africa. In this episode Stacy Jayne Saggers and Senamile Zungu take a trip down memory lane and look at the SA ‘ads that made us’. They're joined in the studio by Saiesh Ajudhiya, Kantar South Africa’s Head of Media and Creative to discuss some of the best ads in the country from the last few decades and what made them so successful. Saiesh brings years of creative experience in both agency and brand roles, and a personal love for advertising, to share insights into why certain adverts have stood the test of time.   In this episode we discuss: - Kantar’s Best Liked Ad of all time in South Africa (1984-2018) - Sasol’s Glug Glug ad. Why was it such a successful ad and how the phrase ‘glug glug’ has stood the test of time. - How #Klipdrift made ‘met eish’ a colloquial term through clever storytelling. - The power of good jingles and soundtracks, drawing on some of the best examples over the years. - Why Nando's South Africa has succeeded in becoming the brand known for ‘social commentary’. - Key ingredients for creating award winning adverts and why it’s important to challenge category codes. - Debunking the myth that it's harder to be creative in a world that’s more sensitive to societal dynamics Tune in and find us on your favourite platform: https://lnkd.in/dZR6qnfj 🎧🤩 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast   *This podcast is produced by Laura Rapson

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