Merissa Himraj

Client testimonials are great tools to connect with B2B buyers. So often, these testimonials get lost or are just never used in marketing campaigns. Don't let that happen in your business. Farm your testimonials and use them to help prospective buyers get a better idea of what you do and see proof of how you've done it successfully. #B2Bmarketing #testimonials #marketingtips

1

Marketers & Influencers: Your Voice Matters! The IAB SA Digital Influencer Marketing Committee is on a mission to find out more influencer marketing in South Africa, specifically attitudes, spend and key trends in this burgeoning and dynamic field. Contribute to the industry’s growth by participating in a quick survey where your voice helps marketers make data-driven decisions. As a thank you, all participants will receive an early complimentary copy of the results.  https://lnkd.in/d5ECMegU #iabsa #influencers #influencermarketing

9

Did you know? OOH remains a constant, driving brand visibility and consumer engagement in South Africa even as technology evolves. 📊✨ With new digital screens and advanced data collection, it's more impactful than ever. Don't miss out on this essential marketing tool to let your brand be seen by a local and relevant audience! 🌟🚀 Learn more here: https://smpl.is/9bsxy #adecadeofexcellence #facefirstmedia #facefirstmarketing #southafrica #billboard #billboardmarketing #outdoormarketing #primelocations #billboardadvertising #revenuesource #oohadvertising #brandvisibility #consumerengagement

2

Book your Sales Team for a full-day of sales training, tips and advice at the Sales Summit Sandton on 12 June. Learn from 8 sales trainers who will help you to boost your sales for the remainder of this year. Book your team at www.salessummit.co.za today. #salestraining #sales

2

2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards South Africa present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

4

Unlocking consumer insights with TGI: A testimonial from Mediamark We are thrilled to share a glowing testimonial from Patricia Saunders, Head of Analytics and Insights at Mediamark, highlighting the invaluable impact of the Target Group Index (TGI) on their understanding of South African consumers. “The extensive data available on TGI has assisted us greatly in deepening our knowledge of South African consumers. Through TGI, we can create multi-layered profile segments with distinctive nuances and qualities. Not only do we know the brands they are favourable towards, but we also have an understanding of their values, attitudes, interests, and lifestyles. The insights are invaluable and set TGI apart from the rest.” Patricia Saunders, Mediamark Key benefits of TGI for Mediamark: - Comprehensive consumer profiles: Detailed segmentation that goes beyond basic demographics. - Holistic understanding: Insights into consumer values, attitudes, interests, and lifestyles. - Strategic advantage: Enhanced ability to tailor marketing strategies to resonate with target audiences. This testimonial underscores the transformative power of TGI in driving effective and informed marketing strategies. #MarketResearch #TGI #AskAfrika #ConsumerInsights #Mediamark #DataDrivenStrategy #MarketingExcellence

15

Hiring a Marketing Manager vs a Growth Agency The distinction between hiring a marketing agency versus a growth agency is crucial. Building a successful business requires a diverse range of specialised skills - from strategic planning and market analysis to creative content and technical execution. A growth agency encompasses a multidisciplinary team equipped to tackle these complexities, ensuring comprehensive support for sustained business expansion. Relying on a single person to fulfil all these roles would be akin to expecting a solo performer to orchestrate a symphony - it simply doesn’t cover the breadth and depth needed for optimal growth and success. #marketingagency #growthagency

2

Digital billboards and interactive displays are taking the South African OOH scene by storm. Dynamic Content: Captivate audiences with eye-catching visuals and messages that can change in real-time, keeping them engaged and coming back for more. Targeted Reach: Precision targeting allows you to laser focus on the right people at the right time, maximizing your campaign impact and budget efficiency. Unforgettable Engagement: Interactive elements create a unique experience for viewers, boosting recall and brand recognition beyond static billboards. The Stats Don't Lie! Studies show digital billboards boast an average recall rate of 83% (Source: Rapport Outdoor). That's engagement you can't ignore… The Future is Bright! With digital innovations and data-driven strategies on the horizon, OOH advertising will continue to be a vital component in any South African marketing mix. Ready to take your brand to the next level? #DOOH #SouthAfricaMarketing #OOHInnovation #SapphireMedia

3

With the rise of on-demand content, as people choose what they consume, advertising needs to rethink how it reaches audiences. Talking to us about trends that brands should be aware of, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on their latest findings. Listen to this episode wherever you get podcasts find the link in the comments. #TheLeadCreativePodcast | #TheLeadCreative | #Marketing | #Advertising

4

1 Comment

The Power of OOH Advertising in South Africa Check out the latest stats on Out-of-Home (OOH) advertising in SA! From impressive reach to growing digital billboards, OOH is making a huge impact on brands and consumers alike. With 80% of the urban population exposed to OOH weekly and digital OOH growing at 10-15% per year, it’s clear why OOH remains a key part of any advertising strategy. Want to know more? Take a look at the stats below and see why OOH delivers a high return on investment! #OOHAdvertising #OutOfHome #AdvertisingStats #DigitalBillboards #SouthAfrica #MarketingInsights

9

1 Comment

A balanced approach is always good to optimise not only broadens reach but also ensures they connect with diverse audiences effectively.

2

Trend Alert: 🚀 Digital AdSpend in South Africa is on the Rise! 🚀 The latest IAB SA/PwC Online AdSpend Report shows digital ad revenue hitting R14.51 billion, with a 10% YoY growth. Internet ads now make up 34% of the total ad market, driven by paid search and social ads. Key growth themes include generative AI, AR/VR, and a shift beyond Google and Meta. The digital landscape is evolving—stay ahead with Mediamark Digital. #DigitalMarketing #AdSpendGrowth #IABSouthAfrica #digitalaudiotrends #mediamarkdigital #southafricamarketing #audiomarketing

4

Our very own Lisa Blane adds her own bit of razzle dazzle to performance marketing. ✨🐝 All jokes aside - we take performance marketing very seriously and continue to add real value to our clients. 💪 Visit www.hive.org.za if you would like to find out more about our services. #HiveDigital #Hive #PerformanceMarketing #MarketingAgency #MarketingAgencyinGqeberha

2

According to a Kantar Insights report, there is a fast-growing segment of South African shoppers known as Value Hackers. These are savvy shoppers who aggressively seek ways of getting more for less. Check out my article that showcases marketing strategies that allow you to reach and engage them. Visit https://shorturl.at/mfHB9 Insights by Kantar McKinsey & Company Ipsos PwC South Africa Accenture Song

1

Is traditional billboard advertising becoming obsolete? Read on the the pros and cons of print versus digital billboards in South Africa. Discover how technology is reshaping the landscape and what this means for the future of advertising. Check it out to see which option best suits your marketing goals! #Wherelogicmeetsmagic #BillboardAdvertising #DigitalVsPrint #MarketingTrends #AdvertisingInnovation #OOHAdvertising

19

2 Comments

The industry is definitely EVOLVing.

10

1 Comment