The Lead Creative

Many brands talk about purpose, but few put it into action in a way that drives business success. "B Corp gave us the opportunity to do a hard reset and think about our impact on staff, our communities, and the clients we serve. It’s how we evidence that we walk the talk." – Charlie Stewart, CEO of Rogerwilco, Digital Marketing Agency We also delve into why brands tend to focus on short-term campaigns instead of brand building, how this affects them and what to do instead. For these and many other insights, watch this episode here: https://purpose-cs The Lead Creative is also available where you get podcasts. #Marketing | #BrandBuilding | #TheLeadCreative | #ContentCreator | #Advertising | B Lab Africa | B Lab

If you’ve ever worked in marketing or at an agency, chances are you’ve heard this before: “Make us the Nando’s of [insert industry here]” Nando's South Africa Marketing Director, Jessica Wheeler explains why true brand-building takes time, commitment and a team that believes in the vision. Marketing isn’t just about great campaigns—it’s about embedding who you are into everything you do. Watch this clip to see why building a brand like Nando’s is a long game. How are you staying true to your brand? To watch this episode, check the link in our comments. #Marketing | #TheLeadCreative | #TheLeadCreativePodcast | #ContentCreator

"Good is the enemy of great. Too many brands settle when they should aim higher." – Sydney Nhlanhla Mbhele (CM SA), Chief Marketing and Corporate Affairs Officer of Absa Group In our latest episode, Sydney Mbhele explains why marketing must evolve, how it's more of a science than ever and why brands must live their purpose. Listen wherever you get podcasts or watch it here: https://jo.my/sm-ms #TheLeadCreative | #ContentCreator | #Marketing | #MarketingIsScience

As you implement your 2025 brand, advertising and marketing strategies, this conversation we had with marketing visionary and bestselling author, Seth Godin may surface whether you have a strategy or marketing problem. We discuss issues ranging from building resonance, engaging your community, and what to do when you realise your brand has a strategy problem. Watch it here: https://jo.my/s-g #Marketing | #Strategy | #TheLeadCreative | #ContentCreator

In conversation with South Africa's leading - and award-winning - true-crime podcast and author, Nicole Engelbrecht says to create content with your user in mind. It's often hard to know what will resonate but if you understand your community, you'll likely get it right more often. Catch True Crime South Africa wherever you get your podcasts. Listen to this chat wherever you get podcasts or listen on YouTube Music here: https://jo.my/ne-tcp #Podcasting | #TrueCrime | #Marketing | #Advertising | #TheLeadCreative

What happens behind the scenes when some of the leading FMCG brands select influencers and content creators to work with? Influencer marketing lead at a global FMCG company, Thando Gambushe shares some insights. Listen where you get podcasts or on YouTube Music here: https://jo.my/tg-im #ContentCreator | #TheLeadCreative | #Marketing | #InfluencerMarketing

Storytelling or sales? Why not both? In this podcast episode, OPPO South Africa's Head of Marketing, Avashnee Moodley shares how challenger brands can balance short-term wins with long-term brand-building strategies. Listen wherever you get podcasts or YouTube Music here: https://jo.my/oppo-am #ContentCreator | #TheLeadCreative | #Marketing

Advertising is evolving, but are brands keeping up? In this episode of The Lead Creative, the MD of Wavemaker South Africa, Christa Kruger explains how to integrate digital and traditional media for effective storytelling. Some of the points we discuss include: - How digital-first consumers experience advertising - The role of mentorship in shaping tomorrow’s marketing leaders - Integrating traditional and digital media to drive meaningful engagement Listen where you get podcasts or check the link in the comments! #TheLeadCreative | #Marketing | #Advertising | #ContentCreator

Businesses that tend to ramp up advertising efforts when competition intensifies, may very likely have a strategy, not a marketing or advertising problem. This is one of the insightful views shared by Seth Godin in one of our recent episodes. He mentions Volkswagen and the Ford Motor Company as examples of brands that, in his view, led with advertising instead of resolving real issues Check the link in the comments to watch the conversation! #TheLeadCreative | #Marketing | #Business | #Advertising

Entering a saturated market during a pandemic sounds impossible, and yet OPPO South Africa did just that. In our latest episode, the Head of Marketing of OPPO South Africa, Avashnee Moodley shares how focusing on passion points like sports and creativity helped the brand connect with South Africans in meaningful ways. Get it wherever you listen to podcasts or check the link in the comments to listen to compelling discussion. #Marketing | #BrandBuilding | #TheLeadCreative | #TheLeadCreativePodcast | #OPPO