IP Advantage

Case studies and stories on how intellectual property (IP) works in the real world, and how its successful exploitation can contribute to development.
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IMAGE: The Coffee ザ・コーヒー

Brewing Success: The Rich Aroma of “The Coffee ザ・コーヒー”

Brazil · September 24, 2024
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Visual features various KOWI products in unopened packets or served ready to eat. Text reads 'Todo el sabor de México'.
IMAGE: LOREM IPSUM

Building A Global Brand: A Tale of Trust and Quality

Mexico
·
3/20/25 10:24 AM
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Stories from the PCT System

Get insights into the importance of international patent protection for companies competing globally, discover how the PCT system can help you seek patent protection abroad, facilitate and support your expansion into new markets and much more.

Stories from the Madrid System

Get insights into how international trademark protection works and how it can help you to expand into new markets, increase your global competitiveness and more.

Stories from the Hague System

Gain insights into how designs work in the real world, and how they can help you obtain wider market recognition and increase your global competitiveness.

Stories on women innovators

These stories demonstrate how women innovators have successfully used intellectual property to protect and promote their inventions internationally.

Stories from the Asia Pacific Region

Get inspired by outstanding innovators from the Asia Pacific region using IP, many with WIPO’s assistance, to protect their inventions, creations and businesses.