Data & Analytics
Connecting sales, marketing, and medical with a common data architecture
Build the right data foundation for accelerated insights and increased efficiency.
#1
hurdle to scaling digital and analytics in healthcare is fragmented data
81%
of pharmas have moderate to no visibility into HCP/HCO relationships
30%
of KOLs are missed (with no recorded interaction with MSLs)
Sources: McKinsey, Veeva Pulse, Veeva
eBook
The four pillars of data-driven KOL engagement
Learn how leading companies are using customer intelligence data in new ways to identify, access, and engage KOLs for greater impact.
“Data is the foundation for everything we do. CRM is nothing without customer data and it needs to be reliable and high-quality for our field teams. Our logical next step is to reduce complexity in our data architecture and move towards our vision of one customer master.”
Alexander Alex
Head of CRM and Engagement Channels, Bayer AG
Our Customers
Biopharma leaders use connected customer data to drive commercial excellence
Data & analytics solutions
Connecting sales, marketing, and medical with a common data architecture.