Idorsia: Maximizing the Value of
Veeva CRM for Field Medical

“Veeva CRM helps our field medical teams build out their engagement plans, find the right content, and reduces administrative work.”

- Leona Blustein, Senior Director, US Medical Affairs Operations and Medical Information, Idorsia Pharmaceuticals

From identifying KOLs prior to launch, to planning engagement and tailoring content, Veeva CRM played a key role in helping Idorsia during launch and beyond.

Learn more about maximizing CRM for field medical.