Ratings
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‘Alien: Earth’ Premiere Episodes Score 9.2 Million Views Globally in 6 Days
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Streaming Reaches Nearly Half of Total TV Viewing in July
YouTube led the pack once again with a record share of 13.4% for the month, followed by Netflix with an 8.8% share, per Nielsen
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How HBO’s Social Media Blitz Catapulted ‘The Gilded Age’ Finale to a Series High | Exclusive
Marketing exec Mark Doumet tells TheWrap about embracing a 21st century strategy to turn its 19th century drama into must-see TV
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Inside The Ratings
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‘The Gilded Age’ Ends Season 3 on Another Series High With 5 Million Viewers
Viewership for the finale was up 88% from the season premiere
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TV
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‘South Park’ Season 27, Episode 2 Ratings Grow From Premiere With 6.2 Million Viewers
The adult animated series scored its highest-rated episode on Comedy Central since 2018, as well as its biggest share in series history
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‘King of the Hill’ Becomes Disney’s Most-Viewed Adult Animation Premiere in 5 Years With 4.4 Million Views
The Season 14 debut launched Aug. 4 on Disney+ and Hulu
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‘Love Island USA’ Breaks Through to Top of Nielsen Streaming Charts With 1.9 Billion Viewing Minutes
The Peacock reality dating show has tallied up 8.8 billion minutes of viewing across Season 7’s six-week rollout
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‘The Hunting Wives’: Lionsgate’s Kevin Beggs Spills on the ‘Guerrilla Marketing Campaign’ That Propelled the Buzzy Hit | Exclusive
The executive tells TheWrap about buying back the series from Starz and the studio’s unusual publicity push for the “visual beach read”
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Inside The Ratings
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Nielsen, WPP Media Strike Audience Measurement Partnership
The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former’s insights into the latter’s Open Media Studios platform
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Summer TV Ratings: ‘Love Island USA,’ ‘The Summer I Turned Pretty’ and ‘Untamed’ Stir Up Strong Streaming Numbers
Plus, Hallmark’s “Christmas in July” special soars over the competition and demand for the WNBA continues
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Inside The Ratings
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‘Big Brother’ Season 27 Reaches Nearly 26 Million Viewers Across CBS, Paramount+
The reality competition series averaged 4.8 million multiplatform viewers per episode over its first two weeks, up 9% from last summer
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TV
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‘The Gilded Age’ Hits Another Series High for 3rd Week in a Row With 4.5 Million Viewers
Viewership for Season 3 is now tracking 25% higher than Season 2
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TV
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‘South Park’ Season 27 Premiere Nabs Almost 6 Million Viewers Across Platforms, Biggest Linear Share Since 1999
The Trump and Paramount takedown episode also marks the show’s biggest episode on social ever
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‘Happy Gilmore 2’ Scores Netflix’s Biggest US Opening Weekend of All Time With 46.7 Million Views
“The Hunting Wives” was the No. 3 most-watched TV show, behind “Amy Bradley Is Missing” and “Untamed”
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Movies
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Ad-Supported Platforms Accounted for 73.6% of TV Viewing in 2nd Quarter of 2025
Streaming picked up share from broadcast and cable, per Nielsen’s Ad-Supported Gauge, driven by new releases of “Love Island,” “Squid Game” and “Ginny & Georgia”
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