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Mark Borkowski

Mark Borkowski is a crisis PR consultant and author

December 2024

  • 'Lorraine' TV show, London, UK - 03 Jan 2024<br>Editorial use only Mandatory Credit: Photo by Ken McKay/ITV/Shutterstock (14283519ah) Gregg Wallace 'Lorraine' TV show, London, UK - 03 Jan 2024

    As a PR man, I look at Gregg Wallace and see an ego gone rogue – and a strategy only Trump would endorse

    Mark Borkowski
    Reacting to claims of inappropriate sexual banter with a blast against ‘middle-class women’ was wrong and will probably prove disastrous, says crisis PR consultant Mark Borkowski

October 2024

  • A young woman writing on a large board of messages that is surrounded by candles, cards and pictures of Liam Payne.

    I work with celebrities. After Liam Payne’s death, can’t we treat them as humans and not gods?

    Mark Borkowski
    Stars think they understand the Faustian pact they strike with the public, but they really don’t, says crisis PR consultant and author Mark Borkowski

September 2024

  • Phillip Schofield, in shorts and a T-shirt and wearing rings and a few bracelets, sits cross-legged on a sandy beach off the coast of Madagascar squinting into the sun

    Phillip Schofield is following the modern celebrity redemption playbook. Here it is

    Mark Borkowski
    The presenter was disgraced after an abuse of power in the workplace. His appearance on Cast Away is strategic – but you, the public, will decide if it’s successful, says crisis PR consultant and author Mark Borkowski

July 2024

  • Novak Djokovic responds to the crowd after beating Holger Rune at Wimbledon on Monday.

    Novak Djokovic, Elon Musk and others should grasp this: fame and public affection are not the same thing

    Mark Borkowski
    The tennis legend couldn’t be more famous, but seems puzzled that adoration eludes him, says PR consultant and author Mark Borkowski

June 2022

  • Mick Lynch, general secretary of the Rail, Maritime and Transport union, making a media statement outside the union’s HQ

    This rail strike is also a battle for public opinion – and No 10 is fighting dirty

    Mark Borkowski
    With Johnson’s media allies sticking to his cynical script, unions must have a plan to woo the public as well as defy their adversary

February 2022

  • Caroline Flack in 2019.

    I work with celebrities, so take it from me – fame has never been so dangerous

    Mark Borkowski
    Millions are seduced by the glamour, but they should also look at the fate of Caroline Flack and others. Fame can exact a very high price, says PR consultant Mark Borkowski

December 2021

  • Matt Hancock at the Capital Jingle Bell Ball at The O2 Arena

    Why is Matt Hancock back in the limelight? Because penance is just a word these days

    Mark Borkowski
    If the former health secretary plays it right, he could still become prime minister, says PR specialist Mark Borkowski

September 2015

  • Jeremy Corbyn leaves his home in Islington, north London, during the Labour leadership campaign.

    The debate
    Can spin help Jeremy Corbyn?

    Mark Borkowski and Bidisha
    The new Labour leader’s apparent refusal to court political convention has caused him problems this week. Will PR help or hinder him?

May 2015

  • hamburglar mcdonalds

    McDonald's Hamburglar revival may be stroke of genius in millennial marketing

    Reactions to company’s latest attempt to salvage its image have been mixed, but look no further than social media to see that twentysomethings might be lovin’ it

January 2014

  • Hillary and Bill Clinton

    Hillary Clinton has a hitlist: do you?

    Revelations that the Clintons keep a spreadsheet updated with everyone who has ever wronged them led us to ask writers and politicians whether they hold a grudge with the same conviction – and impressive organisational skills

December 2013

  • Media blog
    Tom Daley's YouTube video is an impressive display of strategic control

    Mark Borkowski
    Mark Borkowski: The Olympic diver showed the value of honesty when announcing that he is in a relationship with a man

June 2013

  • Rupert Murdoch

    Media blog
    Rupert Murdoch's News Corp empire rebrands – will it divide and rule?

    Mark Borkowski
    Mark Borkowski: The renaming of News International is part of a wider campaign to break the links with the organisation's toxic past

April 2013

  • Tony Hall BBC media

    Media blog
    Tony Hall has the PR skills to command the media circus

    Mark Borkowski
    Mark Borkowski: The new BBC ringmaster faces huge challenges, but can put PR at the front of his business without letting it dominate priorities

July 2011

  • Rupert Murdoch and Rebekah Brooks

    The PR battle News International just can't win

    Mark Borkowski
  • Freddie Bourne

    Freddie Bourne and the fine art of the publicity stunt

    Mark Borkowski

March 2011

  • Charlie Sheen

    The debate
    Are the media fuelling Charlie Sheen's breakdown?

    Mark Borkowski and Oliver James
    Publicist Mark Borkowski and psychologist Oliver James debate who's exploiting who in the Charlie Sheen fiasco

November 2010

  • kate middleton ring

    Organ Grinder
    William and Kate's engagement shows the royal PR machine is well-drilled

    Mark Borkowski

    Mark Borkowski: Buckingham Palace will be overjoyed with the positive headlines garnered by the announcement of the couple's wedding

  • Princess Diana and Martin Bashir

    Gordon Ramsay's open letter nightmare

    Mark Borkowski

    Mark Borkowski: If Gordon Ramsay wanted to expose an emotional family issue in the media he'd have been better off doing a Diana

  • Russian Prime Minister Vladimir Putin ca

    Shortcuts
    Putin: is he the ultimate PR solution?

    Does Vladimir Putin's macho posturing in his latest photoshoot really win over the electorate in Russia?

October 2010

  • A journalist conducting an interview at the San José mine

    Organ Grinder
    PR advice for the Chilean miners

    Mark Borkowski
    Mark Borkowski: If I were advising the miners, I'd tell them to stick together – and to play the long game with the world's media
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