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Investing
in nature.
The First Thirty
We back early-stage entrepreneurs leveraging technology to enhance human and planetary health.
Our mission: Regenerate 30 million hectares of soil to improve human health.
The first thirty cm of soil is the world’s most precious and undervalued asset. It powers carbon capture, stores water to combat scarcity, drives biodiversity, and delivers the nutrients essential for human health and food security.
At the heart of nature lies soil—the foundation of human health, planetary resilience, and sustainable economic growth
Soil is a rich, complex ecosystem that provides the life systems we need to survive: clean air, water and food.
Theory of Change
The Challenge: We consume resources as if we have two Earths, prioritising quantity over quality and eroding human and planetary health.
Our Approach: Leverage technological advancements—like Tech Bio and AI—to simplify complex systems, eliminate the need for commodification, and accelerate the economic shift toward regenerative solutions.
The Impact: Healthier ecosystems and human well-being, laying the foundation for a thriving planet and economy.
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Features that fit our ecosystem:
Advantage with Nature
Product unlocks value or generates a competitive advantage when working with natural resources and ecosystems.
Revenue Focused
Doing good sustainably means seeking business models that profit from nature's regeneration. There is no shortage of opportunity when partnering with the planet.
Metrics Obsessed
Measurement helps to monitor, model and prove that the ideas, business models and solutions are actually working, or when they need to be refocused.
Exponentially Scalable
Solving for complex planetary problems requires minimizing resource usage while maximizing impact, delivery speed and quality.
Technology Centric
Technology boosts development speed and information exchange to better manage Earth's resources sustainably, efficiently and with the urgency required.
Expertise
A deep understanding of the problems within a complex system of actors and how to unlock them are crucial in solution development.
Measuring our Performance
Scale
- Total land under regeneration
- Emissions captured or avoided
- Biodiversity Improvement
Pace
- Rate of adoption and growth
- Data provided to nature based solutions
Efficiency
- Customer revenue towards regeneration
- Economic reward for ecosystem services
- Rate of Impact Improvement
From Blog
Partners
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The health of soil, planet, animal, and man is one and indivisible.
— Sir Albert Howard
Investing in nature.
Unlocking planetary and human health with technology
