Astros’ Stadium Naming Rights Sold to Daikin
Ahead of the 25th season of their ballpark, the Houston Astros agreed to a 15-year exclusive stadium naming…
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A’ja Wilson’s Confident Commercial Swap Plan Activated After MVP
In April, Las Vegas Aces star A’ja Wilson participated in two nearly identical commercial shoots with used…
Islanders Add Viam as AI Tech Partner and Helmet Sponsor
The New York Islanders and UBS Arena have announced a partnership with tech company Viam to bring AI to the…
Angel Reese Gets Reebok Signature Shoe, Continues Shaq Bond
WNBA star Angel Reese will release a signature shoe in conjunction with Reebok in 2026, joining a…
Liberty Sponsors Pre-Negotiated Parade Floats, Owner Says
Some New York Liberty sponsors pre-negotiated championship parade floats prior to the start of the season…
Nike Signs 12-Year Uniform Deal With NBA, WNBA
NBA and WNBA players will be wearing Nike uniforms until at least 2037 under a 12-year contract extension the…
Knicks’ Jalen Brunson Signs BodyArmor Endorsement Deal
BodyArmor has added another emerging star to its roster of endorsing athletes: New York Knicks point guard…
HBSE, Campbell’s Sign Marketing Deal for Commanders, Devils, 76ers
Harris Blitzer Sports & Entertainment has signed a multiyear marketing partnership with Campbell’s. The…
Knicks Jersey Patch Deal Set With Experience Abu Dhabi
The New York Knicks tip off their season next week with high expectations after their best season in more…
FIFA Picks Lenovo as Global Tech Partner for World Cups
Lenovo on Tuesday signed on to become FIFA’s official technology partner. The Chinese-based multinational…
New York Islanders Sell First Jersey Patch to Solo Stove
Solo Stove will be the first company to advertise on the jerseys of the New York Islanders. Owned by…
Nike’s JuJu Watkins Extension a Product of NIL-Era Recruiting
Nike extended its contract with USC superstar JuJu Watkins on Tuesday, reaping the rewards of a relationship…
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