Certificate Program in Digital Marketing

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Certificate Program in Digital Marketing

Certificate Program in Digital Marketing

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

Course Outline

Introduction
- Understanding the scope of Digital Marketing
Modern Consumer
- Local and Global background of Social, Online and Digital marketing
- Understanding Consumer Behavior in Online Marketing
- Modern Consumer Journey
Digital Strategy & Planning
- Understanding the basics of digital strategy
Social Media Marketing
- World of Social Media Marketing
- Social Media Marketing Strategy
Introduction to Meta Ecosystem
- Introduction to Facebook and Instagram advertising
- Best practices of social content creation
- Meta Business Tools
Understanding the process of Meta advertising
- Introduction to Meta Business Manager and Ads Manager
- Understanding campaign objectives and setting up campaigns
- Case studies and Practical Sessions
Display and Video Advertising
- Introduction to display marketing
- Introduction to video marketing
- Introduction to Programmatic Advertising
- Setting up Google Display and Video Ads
- Case Studies and Practical Session
Search Engine Marketing
- Introduction to SEM
- Google Search Ads
- Keyword research and planner
- Setting up google search Ads
Evaluating Campaign Performance
- Digital KPIs
- Performance evaluation and Decision Making
- Case studies and Practical session
Content Marketing
- Introduction to Content Marketing
- Content Marketing Strategy
- Case studies and Practical Session
Crisis Management and Social Listening
- Social Listening
- Do’sandDon’tin Social Media
- Case studies

Method of Delivery

Online

Location

ZOOM

Important Dates

Commencement Date: - 22nd February 2025

Duration & Schedule

30 Hours (25 Hours course + 5 Hours assessment)

Saturday - 6.30 pm to 09.30 p.m

Course Fee & Payment Details

Per Participant Fee: Rs. 34,590/- (Rs. 17,800/- * 2 Installments)

Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to [email protected] before the commencement of the Program.

Following are the required Payment Details:

Name of the Bank – Bank of Ceylon
Name of the Account – Sri Lanka Institute of Information Technology
Account Number - 0072821605
Branch – Kollupitiya
Branch Code - 034

Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.

RESERVE A SEAT

To confirm your seat please hand over your bank slip before the class commencement to avoid any disappointments.

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View Refund Policy

For Further Details, Please Contact

Hotline :- 077 33 000 66
General :- +94 011 754 48 02 | +94 11 754 31 84 | +94 11 754 31 73
Certificates/ Transcripts/ Letters can be collected during the following days/times only.

Day	Time
Monday – Friday	8.30 am – 3.00 pm
Saturday	8.30 am – 5.00 pm

Refund Policy

The students who request for Refunds are strictly advised to Email the requirement to [email protected]
Only those who have made the full class fees are entitled to apply for a refund. The class fee paid as an installment will not be refunded
Applicants who have not followed the course for more than one week will be entitled to a refund of 90% of the payment provided
Applicants who have followed the course for less than one month will be entitled to a refund of 50% of the payment provided
No refund will be provided after a period of one month
The course fee is not transferable under any circumstance

Phone

+94 11 754 4801

Email

[email protected]

Address

New Kandy Road, Malabe

We are a leading non-state higher education institute approved by the Ministry of Education and the University Grants Commission (UGC). Additionally, we are members of the Association of Commonwealth Universities (ACU) and the International Association of Universities (IAU). Our Civil and Mechanical engineering degrees are recognized by IESL, Sri Lanka. SLIIT is the first Sri Lankan institute to be accredited by the Institution of Engineering & Technology, UK. We've been ranked 8th in Sri Lanka and emerged as the number 1 non-state higher education institution in Sri Lanka.

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