Strategic Positioning PowerPoint Presentation Slides
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The document discusses strategic positioning for companies. It covers topics like market positioning, differentiation, target segments, positioning strategies for different sectors, competitive landscape analysis, and product positioning maps. Specific strategies discussed include benefit, surrogate, corporate identity, category, user, application, quality/price, and attribute-based positioning. Metrics like competitive advantage, company standing, and ability to improve standing are evaluated for recommended strategic actions.
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Strategic Positioning PowerPoint Presentation Slides
- 1. Yo u r C o m p a ny N a m e Strategic Positioning 1
- 2. Market Positioning Description of the product What Is It Attributes which sets you apart Primary Differentiation If customers are not using your product, then what are they using Competitive Alternatives The market that you compete in Market Category The market for targeting Target Segment Biggest benefit that the target market derives from your offering Key Benefit Basis the segmentation, try to position the product on the basis of the listed factors 2
- 3. Positioning Strategies - Consumer Durable Sector Benefit Surrogate Corporate Identity Positioning the intangible aspects of the brand. Communicating the benefits of a product i.e. highlighting the most powerful attributes Competitive Differentiating your offering and creating value for the market Lifestyle Positioning a brand as a lifestyle contemporary or futuristic Positioning a brand using the well established identity of the firm Rationale behind the strategy: This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry 3
- 4. Positioning Strategies Services Sector Category Company positions itself as a category leader & becomes synonymous with the service User Positioning the service for a specific target group of users Application The service is positioned as best for certain application Quality/ Price Positioning the service as it is possessing a certain quality standard at a particular price Attribute Positioning the service based on its certain attributes Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry 4
- 5. Product Positioning Competitive Advantage Company Standing Competitor Standing Importance of Improving Standard Affordability & Speed Competitors Ability to Improve Standing Recommended Action Technology 8 8 Low Low Medium Hold Cost 6 8 High Medium Medium Monitor Quality 8 6 Low Low High Monitor Service 4 3 High High Low Invest Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry 5
- 6. 30% 40% 25% 15% 0 10 20 30 40 50 60 70 80 90 100 Own Company Competitor 1 Competitor 2 Competitor 3 (%) Market Growth Competitor Positioning Own Company Competitor 2 Competitor 1 Competitor 3 Company Growth (%) 6
- 7. Competitors Market Leader Challenger Niche competitor Explanation Own business Good Service Small product range Competitor 1 Good Service Competitor 1 provides maximum flexibility Competitor 2 Good Service Competitor 4 provides maximum flexibility Competitor 3 Good Service Small product range Competitor 4 Good Service Small product range Other Good Service Competitor 4 provides maximum flexibility Competitive Landscape 7
- 8. Strategic Positioning STRATEGIC TARGET • Competitors are located in four areas • Each competitor attempts to influence the market according to his needs… Entire Industry LimitedtoOne Segment Singularity from the buyer’s point of view Cost advantage STRATEGIC ADVANTAGE DIFFERENTIATION • Competitor 1 • Competitor 2 COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 01 02 03 8
- 9. Product Positioning: Perceptual Map Low HighQuality HighLowPrice Move the circles as per your product’s price & quality positioning in the market. 9
- 11. Strategic Positioning Icons Slide 11
- 12. Volume High Low Close Chart Volume 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 1/5/2019 1/6/2019 1/7/2019 1/8/2019 1/9/2019 Volume High Low Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12
- 13. Column Chart 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2011 2012 2013 2014 2015 2016 2017 2018 2019 ($Billions) Expenditure In ($ Billions) Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13
- 14. Area Chart 100% 0 10 20 30 40 50 60 70 80 90 100 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 (%) Sales In Percentage(%) Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 14
- 15. About Our Company Target Audiences Preferred by Many Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium $456 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum $340 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum $659 Million 16
- 17. Our Mission Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
- 18. Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18
- 19. “ Opportunity is missed by most people because it dresses in overalls and looks like work. ” …Thomas Edison Quotes 19
- 20. Thank You Address # street number, city, state Contact Number 0123456789 Email Address: [email protected] 20