Social Engagement Powering the Connected Nonprofit & Connected Campus
Download as PPTX, PDF0 likes866 views
The document outlines Salesforce's forward-looking statements, emphasizing potential risks and uncertainties that could affect financial results, such as market dynamics, product development, and operational challenges. It describes the company's commitment to social engagement through its 1-1-1 model, providing grants, product donations, and service hours to nonprofits and educational institutions. Additionally, it details the objectives and strategies of the PRISM initiative at Virginia Tech's Pamplin College of Business, focusing on student engagement and social media outreach to enhance recruitment and brand positioning.
Social Engagement Powering the Connected Nonprofit & Connected Campus
- 1. Social Engagement Powering the Connected Nonprofit & Campus Donna Wertalik, M.S. Director of Marketing Virginia Tech, Pamplin College of Business
- 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Who we are. What we do. How we do it. Global Force for Good Two Organizations Salesforce FoundationSalesforce.org Product Development & Distribution Programs & Grants One Model1% Product 1% Equity 1% Time Pledge 1% 10 Free Licenses Deep Discounts Two Product Discounts Three Areas of Reinvestment Innovation Community Grants Six Nonprofit Solutions Fundraising Programs Engagement Marketing Big Data Platform Two Social Sectors Nonprofit Higher Ed $85M+ Grants 920K+ Hours 25K+ Customers $350M+ Donated Product
- 4. Celebrating 16 Years of Giving Back 1-1-1 Model Adopted $85M+ Grants 1% Equity 25K+ Nonprofits & Higher Ed 1% Product Sharethemodel.org 920K+ Service Hours 1% Time
- 5. Donna Wertalik, M.S. Director of Marketing
- 6. Agenda Our Story Goals & Objectives PRISM Overview (Stats, Recruitment, Alumni) PRISM Structure PRISM’s Projects
- 7. Our Story
- 9. Objectives • Build strategic alliances with key colleges within Virginia Tech to secure top 1-2% talent of the top students within the areas of business, design, engineering, computer science and analytic areas. • Formulate an official RSO for the organization • Research our key stakeholders use of social media • Engage with the entire campus through social media and video story telling, told through the eyes of the students • Build a model which expands over time and successfully increases placement and awareness of the College and it’s programs
- 10. #conversation Curate Facilitate Monitor Manage Create content that our community will view and interact with in the social space Manage and continue conversation with proper resources built to operate dialogue Risk management will secure proper usage of our social voice, making sure actions comply to an appropriate message Top level management will oversee activity throughout each stage of the process to align the PRISM/Pamplin vision
- 12. Social Media Voices & Brand Positioning
- 13. Campus Voices
- 14. How we do it
- 15. Radian6 | Overview Radian6 gives PRISM the ability to track conversations across multiple social media platforms, blogs, and news websites about Pamplin and other topics of choice (e.g., First & Main, Business Horizons, President Sands’ Installation) Enables PRISM to measure sentiment, find influencers, follow audience engagement in topics, and the ability to track #hashtags efficiently
- 19. Channel Analysis
- 20. Pamplin Facebook: 1,887 fans to 2,219 fans 18% increase Twitter: 1,033 followers to 2,004 followers 94% increase Instagram: 122 followers to 606 followers 397% increase
- 21. Pamplin Influencers Top Influencers: - Dean Sumichrast - VT PRISM - Emily Africa - Donna Wertalik - Center for Innovation and Entrepreneurship Top Hashtags: - #vt19 - #pamplindiversity - #pamplinpride
- 22. Your Tweets | Analysis Your tweets averaged higher reach and engagement when you: - Tagged your influencers - @VTSandsman, @VTPamplin, @VTPRISM, @SPEAKAdvertisin, and @DerickMaggard - Included a photo or a video in your Tweet
- 23. Our Alumni* 98% of Prism Students are Employed Upon Graduation. Virginia Tech, Pamplin College of Business May 2015 .report
- 24. PRISM 2015 - 2016 | What’s Next? Pamplin Graduate School Marketing (Video, Social, Print) Pamplin Departments/International (Brochures, Social Media Content Assist) Enhanced Multimedia Mobile Apps Augmented Reality Training of faculty & staff
Editor's Notes
- #3: Key Takeaway: SFDC is a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com. Talk Track: Before I begin, just a word from our lawyers. While the Foundation is a separate entity from salesforce.com as we are a nonprofit organization, we will be talking about salesforce.com’s products. Salesforce.com is a publicly held company and this is our safe harbor statement which if you cannot read, you can find on our website. Any purchasing decisions you make, should be made based on currently available technology.
- #5: Key Takeaway: Salesforce has also been a pioneer with our innovative Philanthropy to go along with our technology model. Our 1-1-1 (equity, time and product) has been successful and adopted by Google, Workday, etc. ACTION: Provide personal philanthropy activity Talk Track: Salesforce has always been about a new technology model with the cloud; a new pay-as-you-go business model; but we've also created a new philanthropic model. This model is a 1-1-1 model where we give 1% of our equity, employees time, and product to non-profits. Our 1-1-1 model has been so successful that companies like Google, Dropbox, Workday and Yelp have also adopted it. We’ve given over 920,000 hours of community service, $85 million in grants have come out of the foundation, and 25,000 nonprofits use our products. Personally, I am involved in… [Insert personal story here]
- #6: US THIS and
- #16: Radian 6 is what students work on. Enhances experiential learning.
- #17: Focus on this one
- #21: Just highlight Pamplin and use this to show that you’re able to measure what’s going on with channels
- #22: Use this as example to show influence measurement
- #24: This is the IMPACT we’re seeing.