Get Your Blog On!
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The document discusses tips for starting and maintaining a successful real estate blog. It recommends writing about topics you are passionate about to attract readers and clients. Both evergreen content not tied to current events and timely content on local events and legislation should be included. Blogs should be written in an informal, conversational style. Consistency in posting new content regularly is important to build trust and attract search engines and readers over time.
![Thanks!! Questions? Contact me: [email_address] This presentation will be available on Slideshare shortly after the webinar: http://www.slideshare.net/PhoenixREGuy http://tpreg.com Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com](https://image.slidesharecdn.com/socialmediacamp-100324195503-phpapp01/85/Get-Your-Blog-On-17-320.jpg)
Get Your Blog On!
- 1. GET YOUR BLOG ON! Social Media Marketing Camp 3 The Blogging Addition Jay Thompson Broker / Owner – Thompson’s Realty PhoenixRealEstateGuy.com RealtyTechHelp.com
- 2. What we’ll cover Get your blog on! Why you write What to write When to write How to write Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 3. Why you Write Ultimately, you write to gain clients Have a goal Subscribers Search registrations Contact forms submitted “ Commission Checks” is too vague Define it, track it, modify as needed Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 4. What to Write Write what you are passionate about… Your readers will sense your passion. Or not. Write for your readers, not Google. Google is smart, so are your readers. Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 5. What to Write Don’t obsess on ranking for “Your City Real Estate” Target “long tail” terms: Subdivisions Parts of your city as opposed to the whole Niche markets – golf course homes, first time buyers, price ranges, foreclosures Your blog doesn’t have to be just real estate Let your personality through Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 6. What to Write Writer’s Block? Mine real estate forums for questions: Trulia Voices Q&A Zillow Advice Google “ real estate blog topics ” Read other real estate blogs Build on ideas, DO NOT take content! Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 7. When to Write “ One off” content “ Evergreen” content Not time specific Long lasting Time sensitive content Local events Legislative events Announcements Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 8. Sometimes it pays to be timely Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 9. Sometimes it pays to be timely Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 10. Be Timely Set up Google alerts “ City real estate” “ city grand opening” Subscribe to Chamber of Commerce updates Subscribe to local newspaper’s RSS feeds Track legislation on OpenCongress.org Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 11. How to Write Accept the fact most won’t read your entire article. Readers scan blogs, much like newspapers. The “F shape” Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 12. Eyetracking Heatmap Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 13. Taking Advantage of the F Shape Titles are important – to readers and search engines Titles are the newsprint equivalent of headlines Write the title AFTER the article Keywords are important, but don’t stuff Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 14. Taking Advantage of the F Shape The first paragraph is the most important Break up blocks of text Sub-headings Indent Lists Split lengthy tomes into multiple parts White space is your friend Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 15. HTML php CSS meta tags <H1> keyword density – Oh My! Forget all this stuff Just WRITE Write like you speak Write consistently Vary your content Be real / authentic / transparent / YOU BUILD TRUST Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 16. Attracting Attention Prospective clients Local people Search engines Other agents Media Consistency is key for all 5. It takes practice IT TAKES TIME Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 17. Thanks!! Questions? Contact me: [email_address] This presentation will be available on Slideshare shortly after the webinar: http://www.slideshare.net/PhoenixREGuy http://tpreg.com Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
- 18. Sites of Interest Copy Blogger Pro Blogger Eye Tracking Research - http://www.useit.com/eyetracking/ Phoenix Real Estate Guy ! ;) Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com