Forum Monetization Best Practices
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The document discusses best practices for monetizing forums by managing content to drive decision points that encourage reader action. Key recommendations include sharing special deals, integrating compelling calls-to-action, and using tools like link insertion and merchant sale alerts to enhance revenue. It highlights the importance of keeping content fresh and understanding traffic patterns to optimize monetization efforts.
Forum Monetization Best Practices
- 1. Forum Monetization Best PracticesManaging Content to Maximize RevenueSteve ArentzoffVP [email protected]+1 (415) 287-9942ForumCon ChicagoSeptember 27, 2011
- 3. Everyday, your content guides consumers to decision points: moments in time where readers choose to take an action.
- 4. Every Day, your Content Guides Readers to Decision Points4
- 5. Every Day, your Content Guides Readers to Decision Points5
- 6. potential value ≠ money in your pocketThat’s the one I want! oh look, the Dow went up 200 points ... *click*www.google.comTodayWithout a mechanism to help your readers take immediate action, the potential to earn revenue is lost. ...or...
- 7. ... and you get PAID when a visitor acts...That’s the one I want!Monetizing Decision PointsadvertiserBlu-Ray*click*
- 8. Not convinced?of shoppers that find online social sources to be an influential driver when making decisions95% Increase
- 10. 2314Best PracticesSpecific Actions You Can Take to Increase MonetizationShare special deals with membersContent Integration - Provide Compelling Call-to-ActionIntroduce topic threads centered around productsUnderstand Monetization Sources
- 11. Share Special Deals with Readersshare special deals
- 12. Content Integration12Example: The NFL season kicks off this week. Get a great deal on a great new HDTV. Get up to 20% HDTVs at Best Buy. Click Best Buy to save now:Note: Make it easy for reader to access relevant section of website by embedding link to TV sale section
- 14. Introduce Product Topicsintroduce product topicskeep content fresh
- 15. Encourage Participationintroduce product topicsshare special dealskeep content fresh
- 16. Understand Outbound Traffic patternsExamples via VigLink dashbaord:Which pages generate the most revenue?What are people buying?Which merchants perform best?
- 17. 2 New VigLink Capabilitiesto Increase Monetization
- 18. Link Insertion ActivationPush Link Insertion button to On!Up to 38%Revenue Gain
- 20. 3 Immediate Steps to Increase RevenueImplement a content monetization solution (if you haven’t already)Manage your content to increase decision point momentsUtilize merchant sale alertsActivate Link Insertion In VigLink Dashboard
- 21. Forums are an advertiser’s dream
- 22. Forums are an advertiser’s dream(you have an incredible asset on your hands)
- 23. VigLink(blog) Blog.VigLink.com(twitter) @VigLink(fb) Facebook.com/VigLink