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6. BUSINESS GOALS
& OUTCOMES
Increase revenue by 20% in
the next
fiscal year
Expand customer
base by 15% within
six months
Improve customer
satisfaction scores
by 10%
Launch two new products
by the
end of Q4
BUSINESS INITIATIVES
Offer better deals
Boost sales team skills
Enter new regions
Run focused ads
Improve online outreach
Form business partnerships
Train support staff
Collect and use feedback
Fix problems faster
Speed up product dev.
Test market demand
Plan smooth product launch
LEVEL 1 BUSINESS CAPABILITIES
Value stream 1
Business capability
Business capability
Business capability
Value stream 2
Business capability
Business capability
Business capability
Value stream 3
Business capability
Business capability
Business capability
Value stream 4
Business capability
Business capability
Business capability
LEVEL 2 BUSINESS CAPABILITIES
Value stream 1
Business capability
Business capability
Business capability
Value stream 2
Business capability
Business capability
Business capability
Value stream 3
Business capability
Business capability
Business capability
Value stream 4
Business capability
Business capability
Business capability
Achieve through Create or improve
7. CAPABILITY MODEL
Leadership Capabilities
Operating Capabilities
Proprietary Assets and Capabilities
Adaptability and Resilience
Vision and Strategic Thinking
Accountability and Integrity
Emotional Intelligence
Coaching and Mentoring
Decision-making
Conflict Resolution
Talent development
Collaboration and Team
Building
Stakeholder management
Project management
Customer service excellence
Data management and
analytics
Supply chain management
Marketing and sales execution
Quality management
Human resources
management
Process optimization
Risk management
Product development
Strategic partnerships
Intellectual property
Customer software systems
Brand reputation
Organizational culture
Unique technology platforms
Proprietary process and
methods
In-house research and
development
Exclusive supply chain
elements
Customer data and insights
8. OPERATING PROCESSES
Define the business
concept and long-term
vision
Develop business
strategy
Execute and measure
strategic initiatives
Govern and manage
product/service
development program
Generate and define
new product/service
ideas
Develop products and
services
Understand markets
customers and
capabilities
Develop marketing
strategy
Develop sales strategy
Develop and manage
marketing plans
Develop and manage
sales plans
Plan for and align supply
chain resources
Procure materials and
services
Produce/manufacture/
deliver products
Manage logistics and
warehousing
Establish service delivery
governance and
strategies
Manage service delivery
resources
Deliver service to
customer
Deliver customer care/
customer service
strategy
Plan and manage
customer service
contacts
Evaluate customer
service operations and
customer satisfaction
Service products after
sales
Manage product recalls
and regulatory audits
Develop vision and
strategy
Develop and manage
products and services
Market and sell products
and services
Deliver physical products Deliver services Manage customer service
9. Develop and manage human
resources planning, policies ,
& strategies
Recruit, source,
and select
employees
Develop and
counsel
employees
Manage
employee
reactions
Reward and
retain
employees
Re-deploy
and retire
employees
Manage employee
information &
analytics
Manage
employee
communication
Deliver employee
communications
Manage the business of
information technology
Develop and manage IT
customer relationship
Develop and implement
security, privacy, and data
protection controls
Manage enterprise
information
Develop and maintain
information technology
solutions
Deploy information
technology solutions
Deliver and support
information technology
services
Perform planning
and management
accounting
Perform
revenue
accounting
Perform general
accounting and
reporting
Manage fixed-
asset project
accounting
Process
payroll
Process accounts
payable and expense
reimbursements
Manage
treasury
operations
Manage
internal
control
Manage
taxes
Perform global
trade services
Plan and acquire assets Design and construct productive assets Maintain productive assets Dispose of assets
Manage enterprise risk Manage compliance Manage remediation efforts Manage business resiliency
Build investor relationships
Manage government and industry
relationships
Manage relations with board of
directors
Manage legal and ethical issues Manage public relations program
Manage business
processes
Manage portfolio,
program, and project
Manage enterprise
quality
Manage change
Develop enterprise-wide
knowledge management (KM)
capability
Measure and
benchmark
Manage environmental
health and safety (EHS)
Develop and
manage human
capital
Manage
information
technology (IT)
Manage financial
resources
Acquire,
construct, and
manage assets
Manage
enterprise risk,
compliance, and
resiliency
Manage external
relationships
Develop and
manage business
capabilities
MANAGEMENT & SUPPORT PROCESSES
10. BUSINESS CAPABILITY MAP
Performance monitoring
Operational efficiency
Customer focus
Core Business
Management
Due diligence
Integration planning
Value assessment
Mergers &
Acquisitions
Organizational design
Change management
Cultural development
Organizational
Development
Market analysis
Strategic planning
Risk assessment
Strategy
Development
STRATEGIC
MANAGEMENT
Payment processing
Reconciliation
Financial transactions
Settlements &
Payments
Cash management
Investment
management
Financial management
Treasury
Salary processing
Compliance
Recordkeeping
Payroll
Budgeting
Forecasting
Financial analysis
Financial Planning &
Analysis
FINANCE
Marketing campaigns
Brand development
Market expansion
Marketing & Sales
Development
Client support
Success planning
Account management
Customer Success
Management
Market demand analysis
Product offerings
Pricing strategy
Demand & Offer
Management
Sales strategy
Customer acquisition
Sales execution
Sales
MARKETING
& SALES
Knowledge sharing
Research coordination
Best practice
development
Knowledge &
Research Mgmt.
Data governance
Information policy
Data security
Information
Management
Staff planning
Workforce analysis
Employee allocation
Workforce
Management
IT strategy
System management
IT support
IT Management
ENTERPRISE
SUPPORT
Contract development
Supplier compliance
Performance evaluation
Supplies Contract
Management
Distribution planning
Transportation
management
Logistics optimization
Logistics
Management
Supplier evaluation
Strategic sourcing
Contract negotiation
Sourcing
Procurement strategy
Vendor selection
Purchase order
management
Purchasing
PROCUREMENT
& LOGISTICS
Equipment selection
Maintenance scheduling
Performance monitoring
Machine
Management
Order processing
Production tracking
Output analysis
Production Order
Management
Production oversight
Process control
Efficiency monitoring
Production Steering
Design specifications
Production scheduling
Resource planning
Production Design &
Planning
PRODUCTION
Requirements gathering
Documentation
Stakeholder analysis
Requirements
Definition
Concept research
Development projects
Innovation strategies
Research &
Development
Quality control
Continuous
improvement
Standards compliance
Quality
Management
Product design
Engineering analysis
Prototyping
Engineering
PRODUCT &
SERVICE DEV.
Order processing
Order tracking
Fulfillment coordination
Order Management
Scoring models
Behavior analysis
Value prediction
Customer Scoring
Database management
Communication tracking
History analysis
Contact
Management
Customer segmentation
Relationship
management
Customer retention
Customer
Management
CUSTOMER
RELATIONSHIPS
20. AGILE CAPABILITY MAP
Align Learn Predict Accelerate Adapt
Organization
System
Team
Compelling purpose
67%
Rollout strategy
69%
Action enabled
50%
Team empowerment
44%
Agile leadership
42%
Ability to focus
25%
Sustaining improvement
0%
Decision agility
50%
Whole org. agility
0%
Purpose driven
leadership
0%
Products defined
100%
Value alignment
100%
Product value
management
75%
Value delivery
coordinated
50%
Ability to forecast
25%
Complexity reduced
75%
Faster time to value
75%
Market agility
25%
Team formed
100%
Visibility created
100%
Team ownership
75%
Predictable delivery
cadence
50%
Quality feedback
loop shortened
75%
Cycle time reduced
25%
Release continuously
25%
Product learning
accelerated
0%
21. Capability A
CAPABILITY
Capability B
CAPABILITY
Capability C
CAPABILITY
Process 1
BUSINESS PROCESS
Process 2
BUSINESS PROCESS
Process 3
BUSINESS PROCESS
Application X
APPLICATION
Application Y
APPLICATION
Data object 1
DATA OBJECT
Data object 2
DATA OBJECT
Tech service P
TECHNOLOGY SERVICE
Tech service Q
TECHNOLOGY SERVICE
CAPABILITY ASSESSMENT
4 8
LOW HIGH HIGH
6
PROCESS MATURITY
PROCESS FIT
DATA QUALITY
TECH QUALITY
AGGREGATED CAPABILITY
SCORE
6 8 9
22. CAPABILITY
ASSESSMENT HEAT
MAP
Social interaction
management
Digital marketing
Social listening
Social marketing
Social client servicing
Online community
engagement
Ratings & reviews
Content moderation
Crowd sourcing
Real-time social pulse
measurement
Social media crisis
management
High Does not exist Lagging
High Integrated Lagging
High Siloed At par
High Siloed On par
Medium Siloed On par
High Siloed At par
Medium Does not exist Lagging
High Does not exist Lagging
High Does not exist Lagging
BUSINESS VALUE
TECHNICAL HEALTH COMPETITIVE
POSITIONING
Digital business
management
26. CAPABILITY CLASS CAPABILITY
LOW
PRACTICE ASSIMILATION LEVEL
HIGH
Consumers
1A Consumer
orientation
Analysis of consumer data (consumer community platform)
1B Consumer agility
Services
2A Personalization Predictive analytics (location-based offers)
Personalized consumer advisory (digital points of sale, online support)
2B Business orientation
Processes and
activities
3A Process
reconfiguration
Value co-creation across front-end processes (order and collect)
Demand-adaptive back-end processes (personal coupons, cross-business product
exchange)
3B Privacy
Organization
4A Roles and
responsibilities Definition of key roles (local entrepreneurship)
Units bundle core competencies (digital retail, big data architecture)
Coordinative governance mechanisms (market diversity)
4B Collaboration
4C Competencies
management
Information
5A Data exploitation Pilots to test data potential (textual consumer data)
Consumer data integration
5B Data management
Technology and
infrastructure
6A Channel integration Modular front-end architecture
Usage of big data technologies
Digital touchpoint integration (single sign-on)
6B Analytical systems
Strategies
7A Digital strategy Service strategy (omnichannel approach)
Channel strategy (internal cannibalization)
7B Service coordination
Environment
8A Partnership strategy
Service partnerships (acquisition of online businesses)
8B Market orientation
CAPABILITY GAP ANALYSIS
3 1.2
4 0.4
2 2.1
3 0.8
3 2
4 0.4
4 0.4
4 0.4
4 0.4
3 1.2
2 1.8
3 1.6
3 1.2
4 0.4
5 0
2 0.6
3 0.8
Mean goal rating
Mean goal gap
1 Goal not met
5 Goal continuously met
27. CAPABILITY DEVELOPMENT PRIORITIZATION
Refine existing
processes
Implement
quick efficiency
tools
Focus on these high-priority
business capabilities first
Conduct
targeted training
sessions
Develop best
practices repository
Invest in
advanced tech
solutions
Develop
cross-functional skill
initiatives
Hire for
specialized expertise
Introduce
self-paced
learning modules
Conduct annual
process reviews
Develop minor
enhancement
projects
Conduct exploratory
research
Identify low-cost
tech solutions
Pilot minor
capability
experiments
Track competitor
approaches
MINOR
HIGH
LOW
SIGNIFICANT
Importance
to
Business
Goal
Attainment
Capability Gap
28. CAPABILITY INNOVATION &
TRANSFORMATION ENABLEMENT
Current State
Enterprise Architecture
Transition
Architecture #1
Transition
Architecture #2
Business changes
track
Information
changes track
Technology
changes track
Future (Target) Enterprise
Architecture #3
TIME
Technology layer
Application layer
Business layer
Innovation &
transformation links
ENTERPRISE
INNOVATION
&
TRANSFORMATION
Technology capability
(as-is)
Application capability
(as-is)
Business capability (as-
is)
Application capability
Business capability
Technology capability
Business capability
Technology capability
(to-be)
Application capability
(to-be)
Business capability (to-
be)
Dependency
Dependency
Dependency
Dependency
Dependency
29. BUSINESS CAPABILITY MAP
Roadmap generation
Product design
Prioritization analysis
Needs analysis
Quality assurance
Code compliance
Marketing
Lead management
Forecast
management
Financial modeling
Business performance
Analysis
Accounting
Problem
management
Customer support
Customer
management
Sales training
Product education
GOAL
Low gap
Medium gap
High gap
Low risk
Medium risk
High risk Low business value
Medium business value
High business value
Low performance value
Medium performance value
High performance value
Increase customer satisfaction by 15% in the next quarter through enhanced
product quality, faster delivery, and responsive support.
PRODUCT DEVELOPMENT SALES FINANCE CUSTOMER SERVICE
PROFESSIONAL
DEVELOPMENT
30. BUSINESS CAPABILITY MAP
Roadmap generation
Product design
Prioritization analysis
Needs analysis
Quality assurance
Code compliance
Marketing
Lead management
Forecast
management
Financial modeling
Business performance
Analysis
Accounting
Problem
management
Customer support
Customer
management
Sales training
Product education
GOAL
Low gap
Medium gap
High gap
Low risk
Medium risk
High risk Low business value
Medium business value
High business value
Low performance value
Medium performance value
High performance value
Increase customer satisfaction by 15% in the next quarter through enhanced
product quality, faster delivery, and responsive support.
PRODUCT DEVELOPMENT SALES FINANCE CUSTOMER SERVICE
PROFESSIONAL
DEVELOPMENT
31. Areas
Business Value Customer Value Performance Gap Risk
High Med Low High Med Low High Med Low High Med Low
ORGANIZATIONAL ANALYSIS
Capability analysis
Root cause analysis
Process analysis
Stakeholder analysis
Roadmap construction
PROJECT ANALYSIS
Requirements elicitation
Requirements management
Requirements communication
User acceptance testing
Usability testing
PROFESSIONAL DEVELOPMENT
Organizational consulting
Project analysis consulting
Training
Mentoring
Resources maintenance
MANAGEMENT
Performance management
Resource allocations
Employee dev planning
CAPABILITY HEAT MAP
33. BUSINESS CAPABILITY MODEL
Compliance
tracking
Performance
management
Contract
management
Policy
development
Resource
allocation
Data security Cloud services Tech support Data governance Application
deployment
Hardware
maintenance
OPERATE BUSINESS
ADMINISTRATION
MANAGE
TECHNOLOGIES
GROUND
OPERATIONS
High Low
Business
maturity
Target
maturity
Business
importance
Facility
management
Inventory control Quality assurance Logistics
coordination
Safety compliance Resource
scheduling
Asset
maintenance
Fleet management Vendor
coordination
Workflow
optimization
Customer
onboarding
CRM systems Issue resolution Feedback
collection
Customer
retention
Upsell strategies
MANAGE
CUSTOMERS
34. CREATE
QUOTES
MANAGE
CUSTOMERS
PROCESS
ORDERS
DETERMINE
PRICING
MANAGE
CONTRACTS
DEVELOP
STRATEGIC
PLANS
High Low
Business
maturity
Target
maturity
Business
importance
BUSINESS CAPABILITY MODEL
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
36. CAPABILITY AND VALUE MAPPING
Performance
management
Resource allocation
Employee
development
planning
Organizational
analysis consulting
Project analysis
consulting
Training Mentoring
Templates &
resources
maintenance
Requirement
elicitation
Requirement
management
Requirement
communication
User acceptance
testing
Usability testing
Capability analysis Root cause analysis Process analysis
Stakeholder
analysis
Roadmap
construction
Management
Professional
Development
Project
Analysis
Organizational
Analysis
Explicit
Performance Gaps Risk
Business Value
Customer Value
37. Customer data
management
Customer relation
management
Service channel
management
Customer contact
management
CAPABILITY-BASED PLANNING TIMELINE
YEAR 1 Q1 Q2 Q3 Q4 YEAR 2 Q1 Q2 Q3 Q4
Standardize integration
technology
Standardize integration
technology
Central CRM
system
Consistent master
data model
Consistent customer
billing
Improve date
quality
Improved
information sharing
38. 20XX
|
HORIZON
1
H2
H3
CAPABILITY HORIZON
ROADMAPPING
Level 1 (Emerging)
Level 2 (Immature)
Level 3 (Mature)
Level 4 (Optimizing)
Performance manufacturing
execution planning
Ensure compliance with
regulations
Deploy information
technology solutions
Manage business
resiliency and risk
Manage environmental
health program
Manage logistics
and warehousing
Perform manufacturing
execution planning
Manage enterprise
information
Manage the business of
information technology
Process payroll
Perform financial
analysis
Establish enterprise
risk framework
Manage operational risk
Manage compliance with
enterprise risk policies Manage market risk
Manage financial risk
39. BUSINESS OUTCOME
VALUE PROPOSITIONS
GOALS
Competitive price setting: top-
3 of market
Detailed insights into customer
behavior
Increase market share among
millennials
5% year-on-year market
share growth
Improve customer
retention by 10%
90% of customer
interaction online
Excellent online customer
experience
CAPABILITIES
Customer behavioral insights
Customer account setup
Product design
Market data analysis
Customer relationship management
Payment execution
Customer surveys
Product sales support
Payments
Customer case management
Account queries
Account admin
VALUE STREAMS Product Development Marketing and Sales Customer Service
Deliver unique, market
differentiating products.
Ensure consistent product quality
and reliability.
Quickly adapt products based on
customer feedback.
Personalize campaigns for better
engagement.
Build trust and industry
recognition.
Focus on tailored solutions.
Provide round the clock support
across channels.
Anticipate needs to reduce
customer issues.
Enable self service with
accessible tools and resources.
40. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
CAPABILITY DEVELOPMENT ROADMAP
Current Status
Description of the current state
Target
Description of final target
Market Share
Revenue
Capability 1
Customer relationship management
Capability 2
Innovation and product development
Capability 3
Supply chain management
Capability 4
Financial management
Political
Economical
Social
Technological
4%
50k 20k
6% 14%
45k
44%
Phase 1 Phase 2 Phase 3
BUSINESS
CHANGE
KPI
PROJECTS
&
INITIATIVES
PAST
FACTORS
Project
Project
Project
Project
Project
Project Project
Project
Political factor
Economic factor
Social factor
Technological factor
Social factor
Low risk Medium risk
Confirmed
To be confirmed High risk
41. BUSINESS CAPABILITY MATURITY MODEL
WHAT’S MISSING?
Where can it
be found?
NATURE OF
CAPABILITY
Tactics
MATURITY LEVEL 1 2 3 4 5
Business case Capability-based
governance
Integration with
operations
Integration with
strategy
Influence over
business model
Identify and implement
improvement initiatives
Identify strategic threats:
mature capability in line
with strategy
Meet service levels:
identify systemic risks
Incorporate into charters
of others; establish service
catalogue
Identify gaps, pain points,
and opportunities
No capability
Isolated
capability
Servicing
capability
Strategic
capability
Differentiating
capability
Product and service
integration and core
competency exploitation
Strategic analysis,
capability integration and
dependencies, market
analysis
Service catalogues, service
management, and benefits
management
Quick wins and
engagements
Identify
43. CAPABILITIES MAPPING BUSINESS
CAPABILITY TO PROJECTS
Advantage
Essential
Necessary
Idea sourcing
Rapid prototyping
Strategic planning
Incident management
Distribution logistics
Order fulfillment
Scheduling
Billing
Finance
PROJECTS
Strategy process redesign
Business
Lean processes
Investment management
Logistics enhancement
Essential
Innovation management
Order management
Master data management
Necessary
Business intelligence
• Are all these projects necessary?
• Do any of these projects overlap?
• Are there projects synergistic?
• Are we creating resource collisions?
• How much money are we spending
overall for this capability?
44. CAPABILITIES
Advantage
Essential
Necessary
Idea sourcing
Rapid prototyping
Strategic planning
Incident management
Distribution logistics
Order fulfillment
Scheduling
Billing
Finance
MAPPING BUSINESS
CAPABILITY TO PROJECTS
Workflow Builder
Scheduler
Route Designer
Schedule Planner Plan-IT
Cost
$1,500,000
Complexity
Currency
Stability
Skills
Redundancy
✓
✕
✓
✓
?
FTEs
7
Scheduling Application Assessment
Specification
Manager
Blueprint Analyzer CAD-CAM
Cost
$2,000,000
FTEs
5
Rapid Prototyping Application Assessment
Complexity
Currency
Stability
Skills
Redundancy
✓
✓
✓
✓
✓
• Does the level of dollar
investment make sense?
• Does the level of people
investment make sense?
45. Related
Core Competency Competitive Strategies
Matrix Diagram Collection Strategic Planning
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