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BUSINESS
CAPABILITY MAP
COLLECTION
STRATEGIC
CORE
SUPPORT
Strategically HIGHLY importance
Strategically MEDIUM importance
BUSINESS
CAPABILITIES
Business Management
Risk & compliance
management
Performance
management
Strategic
management
Fiscal & accounting
management
Enterprise
architecture
Business Support
Process
management
Office management
Organizational
development
HR management
Facility
management
IT management
Cash flow
management
Banking
management
Money market
management
Account
management
Money Management
Investment
portfolio
management
Investment
strategy
management
Asset inventory
maintenance
Investment
performance
management
Asset Management
Product
engineering
Product
definition
Product
Management
Campaign
management
Market
development
Marketing
Contract
administration
Contact lifecycle
management
Claim
administration
Claim settlement
Policy and Claim Management
Service channel
management
Customer contact
management
Customer data
management
Customer relation
management
Customer Management
Sales execution
Distribution
channel
management
Sales &
Distribution
PROVIDE CONSUMER SERVICES
ESTABLISH COMMITMENT TRANSACT CONSUMER BUSINESS MITIGATE RISK
PROCESS VS. CAPABILITY
AGREE TO SERVICES
Deliver
customer
services
Calculate
customer
charges
Close
customer
accounts
Report
customer
account
status
Prevent
customer
loses
Settle
customer
complaints
and
disputes
5 8
7
6 9 10
A B C
PROCESS
Credit score
assessment
Credit risk
compliance
Collateral
evaluation
Account maintenance CRM
Payment
processing
Claims
management
RISK
MITIGATION
BANKING
OPERATIONS
CAPABILITY
A C 1 9 10 3 2 B 4 8
7
6 10 A B C 5 10 10
Evaluate
character
Determine
collateral
Assess
credit
worthiness
Make
credit
decision
1 2 3 4
Human
Capital
Intent
&
Strategy
Enabling
Technology
Supporting
Infrastructure
Policy
& Rules
Organization
Structure
Information
&
Knowledge
BURLTON HEXAGON MAP
Intent & Strategy
 Enterprise
 Stakeholder
 Process
Organization Structure
 Formal
 Roles and responsibilities
 Incentives
Policy & Rules
 Regulations
 Policies
 Business rules
Enabling Technology
 Software services
 Applications
 Datastores
Supporting Infrastructure
 Facilities
 Equipment
 Locations
Human Capital
 Competency
 Capacity
 Motivation
Business
Performance
BUSINESS GOALS
& OUTCOMES
Increase revenue by 20% in
the next
fiscal year
Expand customer
base by 15% within
six months
Improve customer
satisfaction scores
by 10%
Launch two new products
by the
end of Q4
BUSINESS INITIATIVES
Offer better deals
Boost sales team skills
Enter new regions
Run focused ads
Improve online outreach
Form business partnerships
Train support staff
Collect and use feedback
Fix problems faster
Speed up product dev.
Test market demand
Plan smooth product launch
LEVEL 1 BUSINESS CAPABILITIES
Value stream 1
Business capability
Business capability
Business capability
Value stream 2
Business capability
Business capability
Business capability
Value stream 3
Business capability
Business capability
Business capability
Value stream 4
Business capability
Business capability
Business capability
LEVEL 2 BUSINESS CAPABILITIES
Value stream 1
Business capability
Business capability
Business capability
Value stream 2
Business capability
Business capability
Business capability
Value stream 3
Business capability
Business capability
Business capability
Value stream 4
Business capability
Business capability
Business capability
Achieve through Create or improve
CAPABILITY MODEL
Leadership Capabilities
Operating Capabilities
Proprietary Assets and Capabilities
Adaptability and Resilience
Vision and Strategic Thinking
Accountability and Integrity
Emotional Intelligence
Coaching and Mentoring
Decision-making
Conflict Resolution
Talent development
Collaboration and Team
Building
Stakeholder management
Project management
Customer service excellence
Data management and
analytics
Supply chain management
Marketing and sales execution
Quality management
Human resources
management
Process optimization
Risk management
Product development
Strategic partnerships
Intellectual property
Customer software systems
Brand reputation
Organizational culture
Unique technology platforms
Proprietary process and
methods
In-house research and
development
Exclusive supply chain
elements
Customer data and insights
OPERATING PROCESSES
Define the business
concept and long-term
vision
Develop business
strategy
Execute and measure
strategic initiatives
Govern and manage
product/service
development program
Generate and define
new product/service
ideas
Develop products and
services
Understand markets
customers and
capabilities
Develop marketing
strategy
Develop sales strategy
Develop and manage
marketing plans
Develop and manage
sales plans
Plan for and align supply
chain resources
Procure materials and
services
Produce/manufacture/
deliver products
Manage logistics and
warehousing
Establish service delivery
governance and
strategies
Manage service delivery
resources
Deliver service to
customer
Deliver customer care/
customer service
strategy
Plan and manage
customer service
contacts
Evaluate customer
service operations and
customer satisfaction
Service products after
sales
Manage product recalls
and regulatory audits
Develop vision and
strategy
Develop and manage
products and services
Market and sell products
and services
Deliver physical products Deliver services Manage customer service
Develop and manage human
resources planning, policies ,
& strategies
Recruit, source,
and select
employees
Develop and
counsel
employees
Manage
employee
reactions
Reward and
retain
employees
Re-deploy
and retire
employees
Manage employee
information &
analytics
Manage
employee
communication
Deliver employee
communications
Manage the business of
information technology
Develop and manage IT
customer relationship
Develop and implement
security, privacy, and data
protection controls
Manage enterprise
information
Develop and maintain
information technology
solutions
Deploy information
technology solutions
Deliver and support
information technology
services
Perform planning
and management
accounting
Perform
revenue
accounting
Perform general
accounting and
reporting
Manage fixed-
asset project
accounting
Process
payroll
Process accounts
payable and expense
reimbursements
Manage
treasury
operations
Manage
internal
control
Manage
taxes
Perform global
trade services
Plan and acquire assets Design and construct productive assets Maintain productive assets Dispose of assets
Manage enterprise risk Manage compliance Manage remediation efforts Manage business resiliency
Build investor relationships
Manage government and industry
relationships
Manage relations with board of
directors
Manage legal and ethical issues Manage public relations program
Manage business
processes
Manage portfolio,
program, and project
Manage enterprise
quality
Manage change
Develop enterprise-wide
knowledge management (KM)
capability
Measure and
benchmark
Manage environmental
health and safety (EHS)
Develop and
manage human
capital
Manage
information
technology (IT)
Manage financial
resources
Acquire,
construct, and
manage assets
Manage
enterprise risk,
compliance, and
resiliency
Manage external
relationships
Develop and
manage business
capabilities
MANAGEMENT & SUPPORT PROCESSES
BUSINESS CAPABILITY MAP
Performance monitoring
Operational efficiency
Customer focus
Core Business
Management
Due diligence
Integration planning
Value assessment
Mergers &
Acquisitions
Organizational design
Change management
Cultural development
Organizational
Development
Market analysis
Strategic planning
Risk assessment
Strategy
Development
STRATEGIC
MANAGEMENT
Payment processing
Reconciliation
Financial transactions
Settlements &
Payments
Cash management
Investment
management
Financial management
Treasury
Salary processing
Compliance
Recordkeeping
Payroll
Budgeting
Forecasting
Financial analysis
Financial Planning &
Analysis
FINANCE
Marketing campaigns
Brand development
Market expansion
Marketing & Sales
Development
Client support
Success planning
Account management
Customer Success
Management
Market demand analysis
Product offerings
Pricing strategy
Demand & Offer
Management
Sales strategy
Customer acquisition
Sales execution
Sales
MARKETING
& SALES
Knowledge sharing
Research coordination
Best practice
development
Knowledge &
Research Mgmt.
Data governance
Information policy
Data security
Information
Management
Staff planning
Workforce analysis
Employee allocation
Workforce
Management
IT strategy
System management
IT support
IT Management
ENTERPRISE
SUPPORT
Contract development
Supplier compliance
Performance evaluation
Supplies Contract
Management
Distribution planning
Transportation
management
Logistics optimization
Logistics
Management
Supplier evaluation
Strategic sourcing
Contract negotiation
Sourcing
Procurement strategy
Vendor selection
Purchase order
management
Purchasing
PROCUREMENT
& LOGISTICS
Equipment selection
Maintenance scheduling
Performance monitoring
Machine
Management
Order processing
Production tracking
Output analysis
Production Order
Management
Production oversight
Process control
Efficiency monitoring
Production Steering
Design specifications
Production scheduling
Resource planning
Production Design &
Planning
PRODUCTION
Requirements gathering
Documentation
Stakeholder analysis
Requirements
Definition
Concept research
Development projects
Innovation strategies
Research &
Development
Quality control
Continuous
improvement
Standards compliance
Quality
Management
Product design
Engineering analysis
Prototyping
Engineering
PRODUCT &
SERVICE DEV.
Order processing
Order tracking
Fulfillment coordination
Order Management
Scoring models
Behavior analysis
Value prediction
Customer Scoring
Database management
Communication tracking
History analysis
Contact
Management
Customer segmentation
Relationship
management
Customer retention
Customer
Management
CUSTOMER
RELATIONSHIPS
SALES CAPABILITY MODEL
Sales planning & forecasting
Territory management
Lead & opportunity
management
Quotes, contracts &
negotiations
Order management
Pricing
Client relationship
management (CRM)
Product development
Manufacturing
Marketing
Customer service
Finance & accounting
Sales
Client contact details
management
Interaction management &
history
Customer analytics
Activity planning & meeting
management
Client segmentation Demographic segmentation
Psychographic
segmentation
Opportunity-based
segmentation
Profitability analysis
Opportunity mapping
Cross-sell and up-sell
planning
Lifetime revenue
assessment
LEVEL 2
Sales
LEVEL 1
Value Chain LEVEL 3
CRM
LEVEL 4
Client Segmentation
LEVEL 5
Opportunity-based
Capacity
Adaptable to
Customer
Adaptable to
Customer
0
1
2
3
4
5
Strategy
Execution
Future
Opportunity
Business
Model
0
1
2
3
4
5
People
Process
Technology
Information 0
1
2
3
4
5
ADAPTABILITY STRATEGIC IMPORTANCE
DIMENSIONS FOR
CAPABILITIES
ASSESSMENT
MATURITY
Current
Target
CAPABILITY ANALYSIS
EXTERNAL
PERFORMANCE
EXTERNAL
ADAPTABILITY
EXTERNAL
VARIANCE
EXTERNAL
MATURITY
3.0
1.0
1.5
2.0
External
Information
People
Process
Product
Technology
0
1
2
3
4
5
CAPABILITY ANALYSIS
External
Information
People
Process
Product
Technology
0
1
2
3
4
5
INFORMATION
PERFORMANCE
INFORMATION
ADAPTABILITY
INFORMATION
VARIANCE
INFORMATION
MATURITY
2.0
2.0
0.5
1.5
CAPABILITY ANALYSIS
External
Information
People
Process
Product
Technology
0
1
2
3
4
5
PEOPLE
PERFORMANCE
PEOPLE
ADAPTABILITY
PEOPLE
VARIANCE
PEOPLE
MATURITY
3.5
3.5
4.0
2.5
CAPABILITY ANALYSIS
External
Information
People
Process
Product
Technology
0
1
2
3
4
5
PROCESS
PERFORMANCE
PROCESS
ADAPTABILITY
PROCESS
VARIANCE
PROCESS
MATURITY
1.5
2.0
3.0
2
CAPABILITY ANALYSIS
External
Information
People
Process
Product
Technology
0
1
2
3
4
5
PRODUCT
PERFORMANCE
PRODUCT
ADAPTABILITY
PRODUCT
VARIANCE
PRODUCT
MATURITY
3.0
2.5
3.5
1
CAPABILITY ANALYSIS
External
Information
People
Process
Product
Technology
0
1
2
3
4
5
TECHNOLOGY
PERFORMANCE
TECHNOLOGY
ADAPTABILITY
TECHNOLOGY
VARIANCE
TECHNOLOGY
MATURITY
4.0
2.0
3
2.5
Investment levels (high to low)
Strategic importance (low to high)
1-5
CORE CAPABILITIES – CUSTOMER FACING
Account Management
Marketing Sales Customer Management Payments Operational Services Servicing
STRATEGIC CAPABILITIES – DIRECTION SETTING
ENABLING CAPABILITIES
Sales product
agreement
3
Customer agreement
1
Customer behavioral insight
1
Customer relationship
management
1
Customer
credit rating
5
Customer event
history
2
Customer service
management
5
Customer access
management
3
Account
reconciliation
4
Fraud detection
5
Position
management
4
Transaction
management
4
Collateral
administration
1
Counterparty risk
management
2
Financial message
analysis
2
Correspondent bank
1
Financial gateway
1
Payment execution
3
Central cash
handling
3
Channel activity
analysis
1
Customer billing
5
Disbursement
4
Open item
management
3
Issued device
tracking
2
Reward points awards
& redemption
4
Customer case
management
2
Customer order
management
2
Customer issue analysis
3
Advertising
1
Brand
management
5
Campaign
management
2
Prospect
management
3
Customer offer
5
Lead management
2
Product matching
4
Sales planning
4
Underwriting
1
Product Strategy
3 Program & budget planning
5 Strategic Management
1
Administrative
management
Business
program mgmt
Communication
management
Event
management
Financial
management
HR management
ICT
management
Legal & ethics
Language
management
Procurement
management
2 1
1
2
3
3
5
5
5
4
AGILE CAPABILITY MAP
Align Learn Predict Accelerate Adapt
Organization
System
Team
Compelling purpose
67%
Rollout strategy
69%
Action enabled
50%
Team empowerment
44%
Agile leadership
42%
Ability to focus
25%
Sustaining improvement
0%
Decision agility
50%
Whole org. agility
0%
Purpose driven
leadership
0%
Products defined
100%
Value alignment
100%
Product value
management
75%
Value delivery
coordinated
50%
Ability to forecast
25%
Complexity reduced
75%
Faster time to value
75%
Market agility
25%
Team formed
100%
Visibility created
100%
Team ownership
75%
Predictable delivery
cadence
50%
Quality feedback
loop shortened
75%
Cycle time reduced
25%
Release continuously
25%
Product learning
accelerated
0%
Capability A
CAPABILITY
Capability B
CAPABILITY
Capability C
CAPABILITY
Process 1
BUSINESS PROCESS
Process 2
BUSINESS PROCESS
Process 3
BUSINESS PROCESS
Application X
APPLICATION
Application Y
APPLICATION
Data object 1
DATA OBJECT
Data object 2
DATA OBJECT
Tech service P
TECHNOLOGY SERVICE
Tech service Q
TECHNOLOGY SERVICE
CAPABILITY ASSESSMENT
4 8
LOW HIGH HIGH
6
PROCESS MATURITY
PROCESS FIT
DATA QUALITY
TECH QUALITY
AGGREGATED CAPABILITY
SCORE
6 8 9
CAPABILITY
ASSESSMENT HEAT
MAP
Social interaction
management
Digital marketing
Social listening
Social marketing
Social client servicing
Online community
engagement
Ratings & reviews
Content moderation
Crowd sourcing
Real-time social pulse
measurement
Social media crisis
management
High Does not exist Lagging
High Integrated Lagging
High Siloed At par
High Siloed On par
Medium Siloed On par
High Siloed At par
Medium Does not exist Lagging
High Does not exist Lagging
High Does not exist Lagging
BUSINESS VALUE
TECHNICAL HEALTH COMPETITIVE
POSITIONING
Digital business
management
CAPABILITY HEAT MAP MATRIX (Importance)
PRIMARY SECONDARY BUSINESS CAPABILITIES
NO.
CAPABILITY
FEATURE
Customer
relationship
management
Customer data
management
Customer
support and
service
Sales
management
Marketing and
customer
engagement
Customer
feedback and
experience
analysis
Account
management
Customer
communications
channels
management
Loyalty program
management
1 Feature 1 1 4 1 4 1 4 1 4 3
2 Feature 2 2 1 2 1 2 1 2 1 3
3 Feature 3 1 3 1 3 1 3 1 3 1
4 Feature 4 1 2 1 2 1 2 1 2 2
5 Feature 5 4 1 4 1 4 1 4 1 1
6 Feature 6 4 3 4 3 4 3 4 3 1
7 Feature 7 1 4 1 4 1 4 1 4 1
8 Feature 8 3 1 3 1 3 1 3 1 1
9 Feature 9 3 2 3 2 3 2 3 2 1
10 Feature 10 1 1 1 1 1 1 I 1 1
1 4
2 3
Minor Moderate Major Severe
CAPABILITY HEAT MAP MATRIX (Maturity)
PRIMARY SECONDARY BUSINESS CAPABILITIES
NO.
CAPABILITY
FEATURE
Customer
relationship
management
Customer data
management
Customer
support and
service
Sales
management
Marketing and
customer
engagement
Customer
feedback and
experience
analysis
Account
management
Customer
communications
channels
management
Loyalty program
management
1 Feature 1 3 1 3 1 3 1 3 1 1
2 Feature 2 1 2 1 2 1 2 1 2 1
3 Feature 3 1 1 1 1 1 1 1 1 2
4 Feature 4 2 3 2 3 2 3 2 3 2
5 Feature 5 3 4 3 4 3 3 3 4 2
6 Feature 6 4 4 4 2 4 4 4 4 3
7 Feature 7 1 4 1 4 1 4 1 4 1
8 Feature 8 2 2 2 2 2 2 2 2 1
9 Feature 9 2 1 2 1 2 1 2 1 4
10 Feature 10 1 1 1 1 1 1 1 1 1
1 4
2 3
Not Mature Somewhat Adequately fully
CAPABILITY HEAT MAP MATRIX (Adaptability)
PRIMARY SECONDARY BUSINESS CAPABILITIES
NO.
Capability
feature
Customer
relationship
management
Customer data
management
Customer
support and
service
Sales
management
Marketing and
customer
engagement
Customer
feedback and
experience
analysis
Account
management
Customer
communications
channels
management
Loyalty program
management
1 Feature 1 2 4 2 4 2 4 2 4 2
2 Feature 2 1 2 1 2 1 2 1 2 1
3 Feature 3 2 2 1 2 2 2 2 2 1
4 Feature 4 2 3 2 3 2 4 2 3 1
5 Feature 5 4 1 4 3 4 3 4 3 1
6 Feature 6 2 3 2 1 2 3 2 3 4
7 Feature 7 1 2 1 2 1 2 1 2 4
8 Feature 8 1 1 1 I 1 1 1 1 2
9 Feature 9 1 1 1 1 1 I 1 1 3
10 Feature 10 2 2 2 2 2 2 2 2 2
1 4
2 3
Unlikely Possible Probable Almost certain
CAPABILITY CLASS CAPABILITY
LOW
PRACTICE ASSIMILATION LEVEL
HIGH
Consumers
1A Consumer
orientation
Analysis of consumer data (consumer community platform)
1B Consumer agility
Services
2A Personalization Predictive analytics (location-based offers)
Personalized consumer advisory (digital points of sale, online support)
2B Business orientation
Processes and
activities
3A Process
reconfiguration
Value co-creation across front-end processes (order and collect)
Demand-adaptive back-end processes (personal coupons, cross-business product
exchange)
3B Privacy
Organization
4A Roles and
responsibilities Definition of key roles (local entrepreneurship)
Units bundle core competencies (digital retail, big data architecture)
Coordinative governance mechanisms (market diversity)
4B Collaboration
4C Competencies
management
Information
5A Data exploitation Pilots to test data potential (textual consumer data)
Consumer data integration
5B Data management
Technology and
infrastructure
6A Channel integration Modular front-end architecture
Usage of big data technologies
Digital touchpoint integration (single sign-on)
6B Analytical systems
Strategies
7A Digital strategy Service strategy (omnichannel approach)
Channel strategy (internal cannibalization)
7B Service coordination
Environment
8A Partnership strategy
Service partnerships (acquisition of online businesses)
8B Market orientation
CAPABILITY GAP ANALYSIS
3 1.2
4 0.4
2 2.1
3 0.8
3 2
4 0.4
4 0.4
4 0.4
4 0.4
3 1.2
2 1.8
3 1.6
3 1.2
4 0.4
5 0
2 0.6
3 0.8
Mean goal rating
Mean goal gap
1 Goal not met
5 Goal continuously met
CAPABILITY DEVELOPMENT PRIORITIZATION
Refine existing
processes
Implement
quick efficiency
tools
Focus on these high-priority
business capabilities first
Conduct
targeted training
sessions
Develop best
practices repository
Invest in
advanced tech
solutions
Develop
cross-functional skill
initiatives
Hire for
specialized expertise
Introduce
self-paced
learning modules
Conduct annual
process reviews
Develop minor
enhancement
projects
Conduct exploratory
research
Identify low-cost
tech solutions
Pilot minor
capability
experiments
Track competitor
approaches
MINOR
HIGH
LOW
SIGNIFICANT
Importance
to
Business
Goal
Attainment
Capability Gap
CAPABILITY INNOVATION &
TRANSFORMATION ENABLEMENT
Current State
Enterprise Architecture
Transition
Architecture #1
Transition
Architecture #2
Business changes
track
Information
changes track
Technology
changes track
Future (Target) Enterprise
Architecture #3
TIME
Technology layer
Application layer
Business layer
Innovation &
transformation links
ENTERPRISE
INNOVATION
&
TRANSFORMATION
Technology capability
(as-is)
Application capability
(as-is)
Business capability (as-
is)
Application capability
Business capability
Technology capability
Business capability
Technology capability
(to-be)
Application capability
(to-be)
Business capability (to-
be)
Dependency
Dependency
Dependency
Dependency
Dependency
BUSINESS CAPABILITY MAP
Roadmap generation
Product design
Prioritization analysis
Needs analysis
Quality assurance
Code compliance
Marketing
Lead management
Forecast
management
Financial modeling
Business performance
Analysis
Accounting
Problem
management
Customer support
Customer
management
Sales training
Product education
GOAL
Low gap
Medium gap
High gap
Low risk
Medium risk
High risk Low business value
Medium business value
High business value
Low performance value
Medium performance value
High performance value
Increase customer satisfaction by 15% in the next quarter through enhanced
product quality, faster delivery, and responsive support.
PRODUCT DEVELOPMENT SALES FINANCE CUSTOMER SERVICE
PROFESSIONAL
DEVELOPMENT
BUSINESS CAPABILITY MAP
Roadmap generation
Product design
Prioritization analysis
Needs analysis
Quality assurance
Code compliance
Marketing
Lead management
Forecast
management
Financial modeling
Business performance
Analysis
Accounting
Problem
management
Customer support
Customer
management
Sales training
Product education
GOAL
Low gap
Medium gap
High gap
Low risk
Medium risk
High risk Low business value
Medium business value
High business value
Low performance value
Medium performance value
High performance value
Increase customer satisfaction by 15% in the next quarter through enhanced
product quality, faster delivery, and responsive support.
PRODUCT DEVELOPMENT SALES FINANCE CUSTOMER SERVICE
PROFESSIONAL
DEVELOPMENT
Areas
Business Value Customer Value Performance Gap Risk
High Med Low High Med Low High Med Low High Med Low
ORGANIZATIONAL ANALYSIS
Capability analysis
Root cause analysis
Process analysis
Stakeholder analysis
Roadmap construction
PROJECT ANALYSIS
Requirements elicitation
Requirements management
Requirements communication
User acceptance testing
Usability testing
PROFESSIONAL DEVELOPMENT
Organizational consulting
Project analysis consulting
Training
Mentoring
Resources maintenance
MANAGEMENT
Performance management
Resource allocations
Employee dev planning
CAPABILITY HEAT MAP
CAPABILITY
GAP ANALYSIS
BC1
BC2
BC3
BC4 0
1
2
3
4
5
Business
Capabilities
SC1
SC2
SC3
SC4 0
1
2
3
4
5
Support
Capabilities
GC
BC
SC
0
1
2
3
4
5
GC1
GC2
GC3
0
1
2
3
4
5
Global
Overview
GRC
Capabilities
Target Actual Start
BUSINESS CAPABILITY MODEL
Compliance
tracking
Performance
management
Contract
management
Policy
development
Resource
allocation
Data security Cloud services Tech support Data governance Application
deployment
Hardware
maintenance
OPERATE BUSINESS
ADMINISTRATION
MANAGE
TECHNOLOGIES
GROUND
OPERATIONS
High Low
Business
maturity
Target
maturity
Business
importance
Facility
management
Inventory control Quality assurance Logistics
coordination
Safety compliance Resource
scheduling
Asset
maintenance
Fleet management Vendor
coordination
Workflow
optimization
Customer
onboarding
CRM systems Issue resolution Feedback
collection
Customer
retention
Upsell strategies
MANAGE
CUSTOMERS
CREATE
QUOTES
MANAGE
CUSTOMERS
PROCESS
ORDERS
DETERMINE
PRICING
MANAGE
CONTRACTS
DEVELOP
STRATEGIC
PLANS
High Low
Business
maturity
Target
maturity
Business
importance
BUSINESS CAPABILITY MODEL
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
Business opportunity
Business risk
Financial impact
Ability to grow
Operating cost
Timeliness
Agility for change
Quality
An Outcome
Explicit
Performance
Gaps
Business
Value
Customer value
Risk
CAPABILITY AND
VALUE MAPPING
High Business Value
Medium Business Value
Low Business Value
Low Performance Gap
Medium Performance Gap
High Performance Gap
Low Risk
Medium Risk
High Risk
High Customer Value
Medium Customer Value
Low Customer Value
CAPABILITY AND VALUE MAPPING
Performance
management
Resource allocation
Employee
development
planning
Organizational
analysis consulting
Project analysis
consulting
Training Mentoring
Templates &
resources
maintenance
Requirement
elicitation
Requirement
management
Requirement
communication
User acceptance
testing
Usability testing
Capability analysis Root cause analysis Process analysis
Stakeholder
analysis
Roadmap
construction
Management
Professional
Development
Project
Analysis
Organizational
Analysis
Explicit
Performance Gaps Risk
Business Value
Customer Value
Customer data
management
Customer relation
management
Service channel
management
Customer contact
management
CAPABILITY-BASED PLANNING TIMELINE
YEAR 1 Q1 Q2 Q3 Q4 YEAR 2 Q1 Q2 Q3 Q4
Standardize integration
technology
Standardize integration
technology
Central CRM
system
Consistent master
data model
Consistent customer
billing
Improve date
quality
Improved
information sharing
20XX
|
HORIZON
1
H2
H3
CAPABILITY HORIZON
ROADMAPPING
Level 1 (Emerging)
Level 2 (Immature)
Level 3 (Mature)
Level 4 (Optimizing)
Performance manufacturing
execution planning
Ensure compliance with
regulations
Deploy information
technology solutions
Manage business
resiliency and risk
Manage environmental
health program
Manage logistics
and warehousing
Perform manufacturing
execution planning
Manage enterprise
information
Manage the business of
information technology
Process payroll
Perform financial
analysis
Establish enterprise
risk framework
Manage operational risk
Manage compliance with
enterprise risk policies Manage market risk
Manage financial risk
BUSINESS OUTCOME
VALUE PROPOSITIONS
GOALS
Competitive price setting: top-
3 of market
Detailed insights into customer
behavior
Increase market share among
millennials
5% year-on-year market
share growth
Improve customer
retention by 10%
90% of customer
interaction online
Excellent online customer
experience
CAPABILITIES
Customer behavioral insights
Customer account setup
Product design
Market data analysis
Customer relationship management
Payment execution
Customer surveys
Product sales support
Payments
Customer case management
Account queries
Account admin
VALUE STREAMS Product Development Marketing and Sales Customer Service
 Deliver unique, market
differentiating products.
 Ensure consistent product quality
and reliability.
 Quickly adapt products based on
customer feedback.
 Personalize campaigns for better
engagement.
 Build trust and industry
recognition.
 Focus on tailored solutions.
 Provide round the clock support
across channels.
 Anticipate needs to reduce
customer issues.
 Enable self service with
accessible tools and resources.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
CAPABILITY DEVELOPMENT ROADMAP
Current Status
Description of the current state
Target
Description of final target
Market Share
Revenue
Capability 1
Customer relationship management
Capability 2
Innovation and product development
Capability 3
Supply chain management
Capability 4
Financial management
Political
Economical
Social
Technological
4%
50k 20k
6% 14%
45k
44%
Phase 1 Phase 2 Phase 3
BUSINESS
CHANGE
KPI
PROJECTS
&
INITIATIVES
PAST
FACTORS
Project
Project
Project
Project
Project
Project Project
Project
Political factor
Economic factor
Social factor
Technological factor
Social factor
Low risk Medium risk
Confirmed
To be confirmed High risk
BUSINESS CAPABILITY MATURITY MODEL
WHAT’S MISSING?
Where can it
be found?
NATURE OF
CAPABILITY
Tactics
MATURITY LEVEL 1 2 3 4 5
Business case Capability-based
governance
Integration with
operations
Integration with
strategy
Influence over
business model
Identify and implement
improvement initiatives
Identify strategic threats:
mature capability in line
with strategy
Meet service levels:
identify systemic risks
Incorporate into charters
of others; establish service
catalogue
Identify gaps, pain points,
and opportunities
No capability
Isolated
capability
Servicing
capability
Strategic
capability
Differentiating
capability
Product and service
integration and core
competency exploitation
Strategic analysis,
capability integration and
dependencies, market
analysis
Service catalogues, service
management, and benefits
management
Quick wins and
engagements
Identify
Finance
Billing
Scheduling
Order
fulfillment
Distribution
logistics
Incident
management
Strategic
planning
Rapid
prototyping
Idea
sourcing
50%
Advantage
30%
Essential
20%
Necessary
PROJECT
REQUESTS
CAPABILITIES MAPPING BUSINESS
CAPABILITY TO PROJECTS
Advantage
Essential
Necessary
Idea sourcing
Rapid prototyping
Strategic planning
Incident management
Distribution logistics
Order fulfillment
Scheduling
Billing
Finance
PROJECTS
Strategy process redesign
Business
Lean processes
Investment management
Logistics enhancement
Essential
Innovation management
Order management
Master data management
Necessary
Business intelligence
• Are all these projects necessary?
• Do any of these projects overlap?
• Are there projects synergistic?
• Are we creating resource collisions?
• How much money are we spending
overall for this capability?
CAPABILITIES
Advantage
Essential
Necessary
Idea sourcing
Rapid prototyping
Strategic planning
Incident management
Distribution logistics
Order fulfillment
Scheduling
Billing
Finance
MAPPING BUSINESS
CAPABILITY TO PROJECTS
Workflow Builder
Scheduler
Route Designer
Schedule Planner Plan-IT
Cost
$1,500,000
Complexity
Currency
Stability
Skills
Redundancy
✓
✕
✓
✓
?
FTEs
7
Scheduling Application Assessment
Specification
Manager
Blueprint Analyzer CAD-CAM
Cost
$2,000,000
FTEs
5
Rapid Prototyping Application Assessment
Complexity
Currency
Stability
Skills
Redundancy
✓
✓
✓
✓
✓
• Does the level of dollar
investment make sense?
• Does the level of people
investment make sense?
Related
Core Competency Competitive Strategies
Matrix Diagram Collection Strategic Planning
The following resources are
related to this framework and
can save you hours of work.
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Business_Capability_Map_Collection__pptx

  • 1. Share this presentation with colleagues and friends Share By using this presentation, you agree to our Terms & Conditions. Translate this presentation to any language Translate Learn more about this presentation with our video Watch now
  • 3. STRATEGIC CORE SUPPORT Strategically HIGHLY importance Strategically MEDIUM importance BUSINESS CAPABILITIES Business Management Risk & compliance management Performance management Strategic management Fiscal & accounting management Enterprise architecture Business Support Process management Office management Organizational development HR management Facility management IT management Cash flow management Banking management Money market management Account management Money Management Investment portfolio management Investment strategy management Asset inventory maintenance Investment performance management Asset Management Product engineering Product definition Product Management Campaign management Market development Marketing Contract administration Contact lifecycle management Claim administration Claim settlement Policy and Claim Management Service channel management Customer contact management Customer data management Customer relation management Customer Management Sales execution Distribution channel management Sales & Distribution
  • 4. PROVIDE CONSUMER SERVICES ESTABLISH COMMITMENT TRANSACT CONSUMER BUSINESS MITIGATE RISK PROCESS VS. CAPABILITY AGREE TO SERVICES Deliver customer services Calculate customer charges Close customer accounts Report customer account status Prevent customer loses Settle customer complaints and disputes 5 8 7 6 9 10 A B C PROCESS Credit score assessment Credit risk compliance Collateral evaluation Account maintenance CRM Payment processing Claims management RISK MITIGATION BANKING OPERATIONS CAPABILITY A C 1 9 10 3 2 B 4 8 7 6 10 A B C 5 10 10 Evaluate character Determine collateral Assess credit worthiness Make credit decision 1 2 3 4
  • 5. Human Capital Intent & Strategy Enabling Technology Supporting Infrastructure Policy & Rules Organization Structure Information & Knowledge BURLTON HEXAGON MAP Intent & Strategy  Enterprise  Stakeholder  Process Organization Structure  Formal  Roles and responsibilities  Incentives Policy & Rules  Regulations  Policies  Business rules Enabling Technology  Software services  Applications  Datastores Supporting Infrastructure  Facilities  Equipment  Locations Human Capital  Competency  Capacity  Motivation Business Performance
  • 6. BUSINESS GOALS & OUTCOMES Increase revenue by 20% in the next fiscal year Expand customer base by 15% within six months Improve customer satisfaction scores by 10% Launch two new products by the end of Q4 BUSINESS INITIATIVES Offer better deals Boost sales team skills Enter new regions Run focused ads Improve online outreach Form business partnerships Train support staff Collect and use feedback Fix problems faster Speed up product dev. Test market demand Plan smooth product launch LEVEL 1 BUSINESS CAPABILITIES Value stream 1 Business capability Business capability Business capability Value stream 2 Business capability Business capability Business capability Value stream 3 Business capability Business capability Business capability Value stream 4 Business capability Business capability Business capability LEVEL 2 BUSINESS CAPABILITIES Value stream 1 Business capability Business capability Business capability Value stream 2 Business capability Business capability Business capability Value stream 3 Business capability Business capability Business capability Value stream 4 Business capability Business capability Business capability Achieve through Create or improve
  • 7. CAPABILITY MODEL Leadership Capabilities Operating Capabilities Proprietary Assets and Capabilities Adaptability and Resilience Vision and Strategic Thinking Accountability and Integrity Emotional Intelligence Coaching and Mentoring Decision-making Conflict Resolution Talent development Collaboration and Team Building Stakeholder management Project management Customer service excellence Data management and analytics Supply chain management Marketing and sales execution Quality management Human resources management Process optimization Risk management Product development Strategic partnerships Intellectual property Customer software systems Brand reputation Organizational culture Unique technology platforms Proprietary process and methods In-house research and development Exclusive supply chain elements Customer data and insights
  • 8. OPERATING PROCESSES Define the business concept and long-term vision Develop business strategy Execute and measure strategic initiatives Govern and manage product/service development program Generate and define new product/service ideas Develop products and services Understand markets customers and capabilities Develop marketing strategy Develop sales strategy Develop and manage marketing plans Develop and manage sales plans Plan for and align supply chain resources Procure materials and services Produce/manufacture/ deliver products Manage logistics and warehousing Establish service delivery governance and strategies Manage service delivery resources Deliver service to customer Deliver customer care/ customer service strategy Plan and manage customer service contacts Evaluate customer service operations and customer satisfaction Service products after sales Manage product recalls and regulatory audits Develop vision and strategy Develop and manage products and services Market and sell products and services Deliver physical products Deliver services Manage customer service
  • 9. Develop and manage human resources planning, policies , & strategies Recruit, source, and select employees Develop and counsel employees Manage employee reactions Reward and retain employees Re-deploy and retire employees Manage employee information & analytics Manage employee communication Deliver employee communications Manage the business of information technology Develop and manage IT customer relationship Develop and implement security, privacy, and data protection controls Manage enterprise information Develop and maintain information technology solutions Deploy information technology solutions Deliver and support information technology services Perform planning and management accounting Perform revenue accounting Perform general accounting and reporting Manage fixed- asset project accounting Process payroll Process accounts payable and expense reimbursements Manage treasury operations Manage internal control Manage taxes Perform global trade services Plan and acquire assets Design and construct productive assets Maintain productive assets Dispose of assets Manage enterprise risk Manage compliance Manage remediation efforts Manage business resiliency Build investor relationships Manage government and industry relationships Manage relations with board of directors Manage legal and ethical issues Manage public relations program Manage business processes Manage portfolio, program, and project Manage enterprise quality Manage change Develop enterprise-wide knowledge management (KM) capability Measure and benchmark Manage environmental health and safety (EHS) Develop and manage human capital Manage information technology (IT) Manage financial resources Acquire, construct, and manage assets Manage enterprise risk, compliance, and resiliency Manage external relationships Develop and manage business capabilities MANAGEMENT & SUPPORT PROCESSES
  • 10. BUSINESS CAPABILITY MAP Performance monitoring Operational efficiency Customer focus Core Business Management Due diligence Integration planning Value assessment Mergers & Acquisitions Organizational design Change management Cultural development Organizational Development Market analysis Strategic planning Risk assessment Strategy Development STRATEGIC MANAGEMENT Payment processing Reconciliation Financial transactions Settlements & Payments Cash management Investment management Financial management Treasury Salary processing Compliance Recordkeeping Payroll Budgeting Forecasting Financial analysis Financial Planning & Analysis FINANCE Marketing campaigns Brand development Market expansion Marketing & Sales Development Client support Success planning Account management Customer Success Management Market demand analysis Product offerings Pricing strategy Demand & Offer Management Sales strategy Customer acquisition Sales execution Sales MARKETING & SALES Knowledge sharing Research coordination Best practice development Knowledge & Research Mgmt. Data governance Information policy Data security Information Management Staff planning Workforce analysis Employee allocation Workforce Management IT strategy System management IT support IT Management ENTERPRISE SUPPORT Contract development Supplier compliance Performance evaluation Supplies Contract Management Distribution planning Transportation management Logistics optimization Logistics Management Supplier evaluation Strategic sourcing Contract negotiation Sourcing Procurement strategy Vendor selection Purchase order management Purchasing PROCUREMENT & LOGISTICS Equipment selection Maintenance scheduling Performance monitoring Machine Management Order processing Production tracking Output analysis Production Order Management Production oversight Process control Efficiency monitoring Production Steering Design specifications Production scheduling Resource planning Production Design & Planning PRODUCTION Requirements gathering Documentation Stakeholder analysis Requirements Definition Concept research Development projects Innovation strategies Research & Development Quality control Continuous improvement Standards compliance Quality Management Product design Engineering analysis Prototyping Engineering PRODUCT & SERVICE DEV. Order processing Order tracking Fulfillment coordination Order Management Scoring models Behavior analysis Value prediction Customer Scoring Database management Communication tracking History analysis Contact Management Customer segmentation Relationship management Customer retention Customer Management CUSTOMER RELATIONSHIPS
  • 11. SALES CAPABILITY MODEL Sales planning & forecasting Territory management Lead & opportunity management Quotes, contracts & negotiations Order management Pricing Client relationship management (CRM) Product development Manufacturing Marketing Customer service Finance & accounting Sales Client contact details management Interaction management & history Customer analytics Activity planning & meeting management Client segmentation Demographic segmentation Psychographic segmentation Opportunity-based segmentation Profitability analysis Opportunity mapping Cross-sell and up-sell planning Lifetime revenue assessment LEVEL 2 Sales LEVEL 1 Value Chain LEVEL 3 CRM LEVEL 4 Client Segmentation LEVEL 5 Opportunity-based
  • 12. Capacity Adaptable to Customer Adaptable to Customer 0 1 2 3 4 5 Strategy Execution Future Opportunity Business Model 0 1 2 3 4 5 People Process Technology Information 0 1 2 3 4 5 ADAPTABILITY STRATEGIC IMPORTANCE DIMENSIONS FOR CAPABILITIES ASSESSMENT MATURITY Current Target
  • 19. Investment levels (high to low) Strategic importance (low to high) 1-5 CORE CAPABILITIES – CUSTOMER FACING Account Management Marketing Sales Customer Management Payments Operational Services Servicing STRATEGIC CAPABILITIES – DIRECTION SETTING ENABLING CAPABILITIES Sales product agreement 3 Customer agreement 1 Customer behavioral insight 1 Customer relationship management 1 Customer credit rating 5 Customer event history 2 Customer service management 5 Customer access management 3 Account reconciliation 4 Fraud detection 5 Position management 4 Transaction management 4 Collateral administration 1 Counterparty risk management 2 Financial message analysis 2 Correspondent bank 1 Financial gateway 1 Payment execution 3 Central cash handling 3 Channel activity analysis 1 Customer billing 5 Disbursement 4 Open item management 3 Issued device tracking 2 Reward points awards & redemption 4 Customer case management 2 Customer order management 2 Customer issue analysis 3 Advertising 1 Brand management 5 Campaign management 2 Prospect management 3 Customer offer 5 Lead management 2 Product matching 4 Sales planning 4 Underwriting 1 Product Strategy 3 Program & budget planning 5 Strategic Management 1 Administrative management Business program mgmt Communication management Event management Financial management HR management ICT management Legal & ethics Language management Procurement management 2 1 1 2 3 3 5 5 5 4
  • 20. AGILE CAPABILITY MAP Align Learn Predict Accelerate Adapt Organization System Team Compelling purpose 67% Rollout strategy 69% Action enabled 50% Team empowerment 44% Agile leadership 42% Ability to focus 25% Sustaining improvement 0% Decision agility 50% Whole org. agility 0% Purpose driven leadership 0% Products defined 100% Value alignment 100% Product value management 75% Value delivery coordinated 50% Ability to forecast 25% Complexity reduced 75% Faster time to value 75% Market agility 25% Team formed 100% Visibility created 100% Team ownership 75% Predictable delivery cadence 50% Quality feedback loop shortened 75% Cycle time reduced 25% Release continuously 25% Product learning accelerated 0%
  • 21. Capability A CAPABILITY Capability B CAPABILITY Capability C CAPABILITY Process 1 BUSINESS PROCESS Process 2 BUSINESS PROCESS Process 3 BUSINESS PROCESS Application X APPLICATION Application Y APPLICATION Data object 1 DATA OBJECT Data object 2 DATA OBJECT Tech service P TECHNOLOGY SERVICE Tech service Q TECHNOLOGY SERVICE CAPABILITY ASSESSMENT 4 8 LOW HIGH HIGH 6 PROCESS MATURITY PROCESS FIT DATA QUALITY TECH QUALITY AGGREGATED CAPABILITY SCORE 6 8 9
  • 22. CAPABILITY ASSESSMENT HEAT MAP Social interaction management Digital marketing Social listening Social marketing Social client servicing Online community engagement Ratings & reviews Content moderation Crowd sourcing Real-time social pulse measurement Social media crisis management High Does not exist Lagging High Integrated Lagging High Siloed At par High Siloed On par Medium Siloed On par High Siloed At par Medium Does not exist Lagging High Does not exist Lagging High Does not exist Lagging BUSINESS VALUE TECHNICAL HEALTH COMPETITIVE POSITIONING Digital business management
  • 23. CAPABILITY HEAT MAP MATRIX (Importance) PRIMARY SECONDARY BUSINESS CAPABILITIES NO. CAPABILITY FEATURE Customer relationship management Customer data management Customer support and service Sales management Marketing and customer engagement Customer feedback and experience analysis Account management Customer communications channels management Loyalty program management 1 Feature 1 1 4 1 4 1 4 1 4 3 2 Feature 2 2 1 2 1 2 1 2 1 3 3 Feature 3 1 3 1 3 1 3 1 3 1 4 Feature 4 1 2 1 2 1 2 1 2 2 5 Feature 5 4 1 4 1 4 1 4 1 1 6 Feature 6 4 3 4 3 4 3 4 3 1 7 Feature 7 1 4 1 4 1 4 1 4 1 8 Feature 8 3 1 3 1 3 1 3 1 1 9 Feature 9 3 2 3 2 3 2 3 2 1 10 Feature 10 1 1 1 1 1 1 I 1 1 1 4 2 3 Minor Moderate Major Severe
  • 24. CAPABILITY HEAT MAP MATRIX (Maturity) PRIMARY SECONDARY BUSINESS CAPABILITIES NO. CAPABILITY FEATURE Customer relationship management Customer data management Customer support and service Sales management Marketing and customer engagement Customer feedback and experience analysis Account management Customer communications channels management Loyalty program management 1 Feature 1 3 1 3 1 3 1 3 1 1 2 Feature 2 1 2 1 2 1 2 1 2 1 3 Feature 3 1 1 1 1 1 1 1 1 2 4 Feature 4 2 3 2 3 2 3 2 3 2 5 Feature 5 3 4 3 4 3 3 3 4 2 6 Feature 6 4 4 4 2 4 4 4 4 3 7 Feature 7 1 4 1 4 1 4 1 4 1 8 Feature 8 2 2 2 2 2 2 2 2 1 9 Feature 9 2 1 2 1 2 1 2 1 4 10 Feature 10 1 1 1 1 1 1 1 1 1 1 4 2 3 Not Mature Somewhat Adequately fully
  • 25. CAPABILITY HEAT MAP MATRIX (Adaptability) PRIMARY SECONDARY BUSINESS CAPABILITIES NO. Capability feature Customer relationship management Customer data management Customer support and service Sales management Marketing and customer engagement Customer feedback and experience analysis Account management Customer communications channels management Loyalty program management 1 Feature 1 2 4 2 4 2 4 2 4 2 2 Feature 2 1 2 1 2 1 2 1 2 1 3 Feature 3 2 2 1 2 2 2 2 2 1 4 Feature 4 2 3 2 3 2 4 2 3 1 5 Feature 5 4 1 4 3 4 3 4 3 1 6 Feature 6 2 3 2 1 2 3 2 3 4 7 Feature 7 1 2 1 2 1 2 1 2 4 8 Feature 8 1 1 1 I 1 1 1 1 2 9 Feature 9 1 1 1 1 1 I 1 1 3 10 Feature 10 2 2 2 2 2 2 2 2 2 1 4 2 3 Unlikely Possible Probable Almost certain
  • 26. CAPABILITY CLASS CAPABILITY LOW PRACTICE ASSIMILATION LEVEL HIGH Consumers 1A Consumer orientation Analysis of consumer data (consumer community platform) 1B Consumer agility Services 2A Personalization Predictive analytics (location-based offers) Personalized consumer advisory (digital points of sale, online support) 2B Business orientation Processes and activities 3A Process reconfiguration Value co-creation across front-end processes (order and collect) Demand-adaptive back-end processes (personal coupons, cross-business product exchange) 3B Privacy Organization 4A Roles and responsibilities Definition of key roles (local entrepreneurship) Units bundle core competencies (digital retail, big data architecture) Coordinative governance mechanisms (market diversity) 4B Collaboration 4C Competencies management Information 5A Data exploitation Pilots to test data potential (textual consumer data) Consumer data integration 5B Data management Technology and infrastructure 6A Channel integration Modular front-end architecture Usage of big data technologies Digital touchpoint integration (single sign-on) 6B Analytical systems Strategies 7A Digital strategy Service strategy (omnichannel approach) Channel strategy (internal cannibalization) 7B Service coordination Environment 8A Partnership strategy Service partnerships (acquisition of online businesses) 8B Market orientation CAPABILITY GAP ANALYSIS 3 1.2 4 0.4 2 2.1 3 0.8 3 2 4 0.4 4 0.4 4 0.4 4 0.4 3 1.2 2 1.8 3 1.6 3 1.2 4 0.4 5 0 2 0.6 3 0.8 Mean goal rating Mean goal gap 1 Goal not met 5 Goal continuously met
  • 27. CAPABILITY DEVELOPMENT PRIORITIZATION Refine existing processes Implement quick efficiency tools Focus on these high-priority business capabilities first Conduct targeted training sessions Develop best practices repository Invest in advanced tech solutions Develop cross-functional skill initiatives Hire for specialized expertise Introduce self-paced learning modules Conduct annual process reviews Develop minor enhancement projects Conduct exploratory research Identify low-cost tech solutions Pilot minor capability experiments Track competitor approaches MINOR HIGH LOW SIGNIFICANT Importance to Business Goal Attainment Capability Gap
  • 28. CAPABILITY INNOVATION & TRANSFORMATION ENABLEMENT Current State Enterprise Architecture Transition Architecture #1 Transition Architecture #2 Business changes track Information changes track Technology changes track Future (Target) Enterprise Architecture #3 TIME Technology layer Application layer Business layer Innovation & transformation links ENTERPRISE INNOVATION & TRANSFORMATION Technology capability (as-is) Application capability (as-is) Business capability (as- is) Application capability Business capability Technology capability Business capability Technology capability (to-be) Application capability (to-be) Business capability (to- be) Dependency Dependency Dependency Dependency Dependency
  • 29. BUSINESS CAPABILITY MAP Roadmap generation Product design Prioritization analysis Needs analysis Quality assurance Code compliance Marketing Lead management Forecast management Financial modeling Business performance Analysis Accounting Problem management Customer support Customer management Sales training Product education GOAL Low gap Medium gap High gap Low risk Medium risk High risk Low business value Medium business value High business value Low performance value Medium performance value High performance value Increase customer satisfaction by 15% in the next quarter through enhanced product quality, faster delivery, and responsive support. PRODUCT DEVELOPMENT SALES FINANCE CUSTOMER SERVICE PROFESSIONAL DEVELOPMENT
  • 30. BUSINESS CAPABILITY MAP Roadmap generation Product design Prioritization analysis Needs analysis Quality assurance Code compliance Marketing Lead management Forecast management Financial modeling Business performance Analysis Accounting Problem management Customer support Customer management Sales training Product education GOAL Low gap Medium gap High gap Low risk Medium risk High risk Low business value Medium business value High business value Low performance value Medium performance value High performance value Increase customer satisfaction by 15% in the next quarter through enhanced product quality, faster delivery, and responsive support. PRODUCT DEVELOPMENT SALES FINANCE CUSTOMER SERVICE PROFESSIONAL DEVELOPMENT
  • 31. Areas Business Value Customer Value Performance Gap Risk High Med Low High Med Low High Med Low High Med Low ORGANIZATIONAL ANALYSIS Capability analysis Root cause analysis Process analysis Stakeholder analysis Roadmap construction PROJECT ANALYSIS Requirements elicitation Requirements management Requirements communication User acceptance testing Usability testing PROFESSIONAL DEVELOPMENT Organizational consulting Project analysis consulting Training Mentoring Resources maintenance MANAGEMENT Performance management Resource allocations Employee dev planning CAPABILITY HEAT MAP
  • 32. CAPABILITY GAP ANALYSIS BC1 BC2 BC3 BC4 0 1 2 3 4 5 Business Capabilities SC1 SC2 SC3 SC4 0 1 2 3 4 5 Support Capabilities GC BC SC 0 1 2 3 4 5 GC1 GC2 GC3 0 1 2 3 4 5 Global Overview GRC Capabilities Target Actual Start
  • 33. BUSINESS CAPABILITY MODEL Compliance tracking Performance management Contract management Policy development Resource allocation Data security Cloud services Tech support Data governance Application deployment Hardware maintenance OPERATE BUSINESS ADMINISTRATION MANAGE TECHNOLOGIES GROUND OPERATIONS High Low Business maturity Target maturity Business importance Facility management Inventory control Quality assurance Logistics coordination Safety compliance Resource scheduling Asset maintenance Fleet management Vendor coordination Workflow optimization Customer onboarding CRM systems Issue resolution Feedback collection Customer retention Upsell strategies MANAGE CUSTOMERS
  • 34. CREATE QUOTES MANAGE CUSTOMERS PROCESS ORDERS DETERMINE PRICING MANAGE CONTRACTS DEVELOP STRATEGIC PLANS High Low Business maturity Target maturity Business importance BUSINESS CAPABILITY MODEL Business opportunity Business risk Financial impact Ability to grow Operating cost Timeliness Agility for change Quality Business opportunity Business risk Financial impact Ability to grow Operating cost Timeliness Agility for change Quality Business opportunity Business risk Financial impact Ability to grow Operating cost Timeliness Agility for change Quality Business opportunity Business risk Financial impact Ability to grow Operating cost Timeliness Agility for change Quality Business opportunity Business risk Financial impact Ability to grow Operating cost Timeliness Agility for change Quality Business opportunity Business risk Financial impact Ability to grow Operating cost Timeliness Agility for change Quality
  • 35. An Outcome Explicit Performance Gaps Business Value Customer value Risk CAPABILITY AND VALUE MAPPING High Business Value Medium Business Value Low Business Value Low Performance Gap Medium Performance Gap High Performance Gap Low Risk Medium Risk High Risk High Customer Value Medium Customer Value Low Customer Value
  • 36. CAPABILITY AND VALUE MAPPING Performance management Resource allocation Employee development planning Organizational analysis consulting Project analysis consulting Training Mentoring Templates & resources maintenance Requirement elicitation Requirement management Requirement communication User acceptance testing Usability testing Capability analysis Root cause analysis Process analysis Stakeholder analysis Roadmap construction Management Professional Development Project Analysis Organizational Analysis Explicit Performance Gaps Risk Business Value Customer Value
  • 37. Customer data management Customer relation management Service channel management Customer contact management CAPABILITY-BASED PLANNING TIMELINE YEAR 1 Q1 Q2 Q3 Q4 YEAR 2 Q1 Q2 Q3 Q4 Standardize integration technology Standardize integration technology Central CRM system Consistent master data model Consistent customer billing Improve date quality Improved information sharing
  • 38. 20XX | HORIZON 1 H2 H3 CAPABILITY HORIZON ROADMAPPING Level 1 (Emerging) Level 2 (Immature) Level 3 (Mature) Level 4 (Optimizing) Performance manufacturing execution planning Ensure compliance with regulations Deploy information technology solutions Manage business resiliency and risk Manage environmental health program Manage logistics and warehousing Perform manufacturing execution planning Manage enterprise information Manage the business of information technology Process payroll Perform financial analysis Establish enterprise risk framework Manage operational risk Manage compliance with enterprise risk policies Manage market risk Manage financial risk
  • 39. BUSINESS OUTCOME VALUE PROPOSITIONS GOALS Competitive price setting: top- 3 of market Detailed insights into customer behavior Increase market share among millennials 5% year-on-year market share growth Improve customer retention by 10% 90% of customer interaction online Excellent online customer experience CAPABILITIES Customer behavioral insights Customer account setup Product design Market data analysis Customer relationship management Payment execution Customer surveys Product sales support Payments Customer case management Account queries Account admin VALUE STREAMS Product Development Marketing and Sales Customer Service  Deliver unique, market differentiating products.  Ensure consistent product quality and reliability.  Quickly adapt products based on customer feedback.  Personalize campaigns for better engagement.  Build trust and industry recognition.  Focus on tailored solutions.  Provide round the clock support across channels.  Anticipate needs to reduce customer issues.  Enable self service with accessible tools and resources.
  • 40. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC CAPABILITY DEVELOPMENT ROADMAP Current Status Description of the current state Target Description of final target Market Share Revenue Capability 1 Customer relationship management Capability 2 Innovation and product development Capability 3 Supply chain management Capability 4 Financial management Political Economical Social Technological 4% 50k 20k 6% 14% 45k 44% Phase 1 Phase 2 Phase 3 BUSINESS CHANGE KPI PROJECTS & INITIATIVES PAST FACTORS Project Project Project Project Project Project Project Project Political factor Economic factor Social factor Technological factor Social factor Low risk Medium risk Confirmed To be confirmed High risk
  • 41. BUSINESS CAPABILITY MATURITY MODEL WHAT’S MISSING? Where can it be found? NATURE OF CAPABILITY Tactics MATURITY LEVEL 1 2 3 4 5 Business case Capability-based governance Integration with operations Integration with strategy Influence over business model Identify and implement improvement initiatives Identify strategic threats: mature capability in line with strategy Meet service levels: identify systemic risks Incorporate into charters of others; establish service catalogue Identify gaps, pain points, and opportunities No capability Isolated capability Servicing capability Strategic capability Differentiating capability Product and service integration and core competency exploitation Strategic analysis, capability integration and dependencies, market analysis Service catalogues, service management, and benefits management Quick wins and engagements Identify
  • 43. CAPABILITIES MAPPING BUSINESS CAPABILITY TO PROJECTS Advantage Essential Necessary Idea sourcing Rapid prototyping Strategic planning Incident management Distribution logistics Order fulfillment Scheduling Billing Finance PROJECTS Strategy process redesign Business Lean processes Investment management Logistics enhancement Essential Innovation management Order management Master data management Necessary Business intelligence • Are all these projects necessary? • Do any of these projects overlap? • Are there projects synergistic? • Are we creating resource collisions? • How much money are we spending overall for this capability?
  • 44. CAPABILITIES Advantage Essential Necessary Idea sourcing Rapid prototyping Strategic planning Incident management Distribution logistics Order fulfillment Scheduling Billing Finance MAPPING BUSINESS CAPABILITY TO PROJECTS Workflow Builder Scheduler Route Designer Schedule Planner Plan-IT Cost $1,500,000 Complexity Currency Stability Skills Redundancy ✓ ✕ ✓ ✓ ? FTEs 7 Scheduling Application Assessment Specification Manager Blueprint Analyzer CAD-CAM Cost $2,000,000 FTEs 5 Rapid Prototyping Application Assessment Complexity Currency Stability Skills Redundancy ✓ ✓ ✓ ✓ ✓ • Does the level of dollar investment make sense? • Does the level of people investment make sense?
  • 45. Related Core Competency Competitive Strategies Matrix Diagram Collection Strategic Planning The following resources are related to this framework and can save you hours of work. If you’re a free or paid member, log into You Exec first for a better download experience.