Building Social Web Experience - Euroia 2008
76 likes5,091 views
1) The document discusses key elements and findings for building successful social web experiences based on the speaker's experience working on 5 social media projects in the last 2 years. 2) Important factors for social websites include community size, member acquisition, member profiles, social activities, folksonomies, information architecture, and different member profiles like stars, opinion leaders, connectors, and addicts. 3) Research through real-size testing, analytics, and asking members is important to understand how elements work and get feedback.
Building Social Web Experience - Euroia 2008
- 1. BUILDING SOCIAL WEB EXPERIENCE Euro IA summit Amsterdam 25.9.2008
- 2. LAURENT GOFFIN Strategy Director Emakina Brussels 10 years Usability & information architect Have worked on 5 social media / network projects last 2 years I love good food and I run the largest French speaking blog network (2100+) my blog : http://www.gwix.net
- 3. MY HUMBLE ROLE TODAY Sharing with you some key elements and findings identified to build successful social web experience
- 7. Emakina group social network
- 8. WE HAVE ALL TO EMBRACE PRINCIPLES Applications are multiple social shopping customer support communities intranet, knowledge management, employees networks and much more…
- 9. "People have been interacting with other people for much longer than the internet has been around, so give them the tools, and set them free" Rolf Skyberg
- 10. SIZE MATTER * because a social website without member is worth nothing * Community or network size
- 17. MEMBER ACQUISITION traffic generation social value definition & expression persuasive architecture skills registration process usability viral dimension & member get member process eyetracking, web analytics
- 18. Members are not connected to each other
- 20. Capitalize on people who knows already each other
- 21. Connectors allows friends of my friends to be my friends
- 22. MEMBER PROFILE IS ESSENTIAL Individual metadata each attribute is a connection element allowing connecting individuals good member search engine shared connections identification
- 23. Propose connecting / socializing activities
- 25. SOCIALIZING ACTIVITIES each element is one more connection element authoring content (UGC) conversation tagging sharing bookmarking each activity has different engagement quality
- 26. WHICH ACTIVITIES ? Social Technographics Participate to community Forrester - http://www.forrester.com/Groundswell/profile_tool.html
- 27. USER INTERFACE KEY QUALITIES Persuasive user interface expressing very clearly activities you want to push User interface elements must be able to evolve Pushed activities will change across the time, according member maturity or just number of members Requires planning & strategies
- 28. FOLKSONOMIES & SOCIAL WISDOM Is really much more than showing a tag cloud Deep understanding of interface ensuring a correct input of tags Ability to use this input into something meaningfull on an individual level and collective level
- 29. INFORMATION ARCHITECTURE Everything is potentially a page Very flat information architecture Every page connect to an other Entry mode by individual, by collective activity, by topics, etc..
- 30. profile #1 THE STAR Very high number of connection, everyone wants to be his friend example : Jakob in our community Needs to be pushed on homepage to show his popularity he just needs visibility
- 31. profile #2 THE OPINION LEADER very high quality of content production example : number of reference made to his content Must be involved in the official editorial line of social website He needs recognition
- 32. profile #3 THE CONNECTOR A key person who links 2 group of person example : the only guy who can speak IT & marketing Requires to be pushed in the 2 groups
- 33. profile #4 THE CURRATOR Not qualitative in producing content but highly qualitative in finding best contents example : Jakob weekly usability book selection Must be involved in the official editorial line of social website
- 34. profile #5 THE ADDICT Spend his life in the community, answer on everything, participate a lot Must be involved in community management or community moderation needs an extra status some involvment
- 35. MEMBER EGO Leverage individuals ego to create community value Community benefit from member who want to develop their ego Ego of some member benefit of community visibility
- 36. individual value maintain the tension community value
- 37. RESEARCH Real size testing, place new elements live and see how it reacts Use web analytics for quantitative insights Just ask community to get qualitative insights Data mining !!! Field research : be a member of your social system & watch real life
- 38. Touchgraph
- 39. Touchgraph
- 40. Touchgraph
- 45. Online community stand during SIBOS financial event In Boston SOCIAL WEB PRESENCE DURING CONFERENCE
- 46. Microsoft surface Ubiquitous computing http://www.microsoft.com/surface/
- 47. I Bar Illustrate connexion between people
- 48. WE Information architects User centricity User observation We can make it usable It’s not enough
- 52. Thanks… your questions are welcome
- 53. WE ARE HIRING http://www.emakina.com http://www.usablityday.be submit your papers