Beyond Social Developers Garage Jan_2013
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The document outlines the services of a digital consultancy called Beyond, which focuses on creating shareable digital experiences using social data. It highlights innovative social campaigns by various brands, including unique app concepts and community engagement strategies. Each campaign is analyzed for its appeal and the reasons it encourages sharing among users.
Beyond Social Developers Garage Jan_2013
- 1. © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 2. now we create digital experiences that people want to share ...We do this Differently. Data driven. Totally connected. Always on. We use social data to unlock real consumer insights. We align these insights with your brand mission. We deliver award winning work - with less financial risk and more creative precision. © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 3. beyonds client list © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 4. meet the team Lee Stacey Toby Margetts Engagement Consultant Engagement Executive Community expert Alex Hunting and beer lover Digital Marketing Executive Engagement extraordinaire and flip flop enthusiast Online marketing hound © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 5. TOP FIVE SMOKING HOT SOCIAL CAMPAIGNS FROM RECENT TIMES THE BRANDS GETTING IT VERY RIGHT © Copyright 2012 Beyond. All rights reserved. Private and Confidential Thursday, January 10, 2013
- 6. Guaraná Antarctica: Ex Lover Blocker App MISSION STATEMENT: Protect your friends from calling their evil ex’s HOW? Creating a mobile app that alerts friends to a heartbroken friends attempts to call an ex http://bit.ly/LJrilu © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 7. Why Care? ➡ It’s unique and a novelty Why Share? ➡ It empowers users and encourages a feeling of camaraderie between friends ➡ Everybody knows someone that this app is applicable to © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 8. Heineken: The Christmas BeerFriender MISSION STATEMENT: Treat yourself, without the guilt of treating yourself HOW? Find like-minded people via a Facebook app to gift a BeerTender and they’ll do the same. http://bit.ly/rB0SlP © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 9. Why Care? ➡ It feels as if you’ve done a good deed and ‘got into the spirit’ of Christmas Why Share? ➡ Sharing this feeling empowers you and your friends ➡ It’s a fun, tongue in cheek way to get something you really want for Christmas © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 10. delta lingerie - Tights MISSION STATEMENT: Promote a one-time sale on tights HOW? Using Facebook’s new ‘Poke’ app, to tantalize and intrigue fans into redeeming a discount http://bit.ly/109QmxD © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 11. Why Care? ➡ It’s a model getting dressed ➡ Why Share? People aren’t used to receiving an image or video and not having complete control over what to do with it ➡ People will organically share the concept because the premise that it can’t be shared is so unusual © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 12. nike take mokum MISSION STATEMENT: Convert users to Nike’s running community and raise awareness of Nike+ HOW? By creating a Facebook app that uses Amsterdam as a virtual canvas, users could virtually graffiti running routes and colour them by running the routes http://bit.ly/lsmX1x © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 13. Why Care? ➡ Running is boring, anything to improve the monotony is worth caring about Why Share? ➡ The opportunity to mix artistic creativity with running is unheard of ➡ The running community is already very niche and tight knit - something as revolutionary as this is bound to be shared organically out of intrigue © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 14. Ikea - augmented reality MISSION STATEMENT: Let customers intimately experience Ikea kitchens from the comfort of their own home HOW? By creating an interactive online story that can be experienced from multiple viewpoints in a subtle way http://bit.ly/GFE8hv © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 15. Why Care? ➡ The campaign is gamified to a level that means it is genuinely fun regardless of a consumers interest in kitchens Why Share? ➡ The limited branding of the app makes the experience seem detached from the usual hard sell ➡ The lack of branding works to Ikea’s advantage because the inspiring visual surroundings (that don’t appear to be the focus of the app) become a integral reason to share © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy Thursday, January 10, 2013
- 16. THANK YOU We’re hiring Lee Stacey Toby Margetts Alex Hunting Engagement Consultant Engagement Executive Digital Marketing Executive +44 (0)2079 086565 +44 (0)1273 475128 +44 (0)7538 817792 +44(0) 7540 686704 +44 (0)7534 718 577 +44 (0)203 170 7926 [email protected] [email protected] [email protected] @LStacey @tobymargetts @AlHunting © Copyright 2012 Beyond. All rights reserved. Private and Confidential Thursday, January 10, 2013