This document proposes a "differentiated service approach" framework for Europeana to clarify image quality expectations based on how partners want to use Europeana. It outlines 4 levels: 1) As a search engine, recommend 400px previews. 2) As a publication channel, recommend 800px images with direct links. 3) As a distribution platform for non-commercial reuse, recommend 1200px images with direct links and reuse rights. 4) As a free reuse platform, recommend 1200px images with direct links and free reuse rights like CC-BY. The framework aims to make quality expectations clear for partners and encourage provision of higher quality images for more active forms of distribution.