Mark your calendars for this year's In-Person Group Meetup at the SEMA Show! This is your chance to connect with industry experts, network with peers, and preview new program initiatives for better automotive content.
Date: Monday, November 3, 2025
Time: 3:00 pm PST...
One week left to qualify for Data Excellence and be recognized at this year's SEMA and PRI Shows!
The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you to create product content that drives results. Manufacturers who achieve Gold or Platinum...
Featuring this month's SEMA Data Excellence level brands' products from DEI Design Engineering, IAG Performance, and Mayhem from The Wheel Group!
DEI 902469 2020-Up Polaris Slingshot SL LE Heat Control Complete Kit – Part No. 902469
Polaris redefined the powers...
Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast
Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running
Resources
In the last 45 days, 206 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands?
We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA... READ MORE
The Data Subscription program available from SEMA Data is getting some new features and new subscription plans for you rolling out this week!
We truly appreciate the participation of our reseller community and continue striving to bringing value to you with the subscription program. In the... READ MORE
Get ready to experience smarter, more efficient data exports!
We’re excited to announce a powerful new feature launching this week exclusively for our Turbo and Mach data subscribers — Export Filtering! This new functionality makes it easier than ever to tailor your data... READ MORE
This Friday, February 28 at 10:00am PST, is your chance to get training and your questions answered by the SEMA Data Team!
This month, along with your questions, we will be doing a deep dive into the PIES Item Segment. This powerful section of your dataset simplifies catalog... READ MORE
If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems.
We still see many of your datasets with only one image per p...
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SEMA Data has three eCom plugins available, Shopify, WooCommerce and Big Commerce.
You can find the plugins within those platform's app marketplaces. Below is a quick reference matrix of the available features and functions across all three. There is a road map for additional...
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It's easy to get lost in the alphabet soup and vernacular of our industry. Here are a few definitions of those you'll run across. This is a continuing article so as new terms are introduced, you can come back to reference them here.
Please contact us for anything you do not see and...
READ MOREWe address a few of the more commonly asked questions.
Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...
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As one of the Beta test companies for SEMA Data, we were excited to get in on the ground floor of this great endeavor to library all the critical product data of SEMA manufacturers around the world. In today’s highly digital marketplace we knew it was imperative to have our product data organized and available to our distributors/customers. SEMA Data has provided a great resource that is only getting better; with their capabilities and reach is continually growing. Even if you are a manufacturer that deals with other data providers, being part of SEMA Data just makes sense to ensure the best possible reach to your customers and to make sure they get the right data and that it is updated on a regular basis.
Fidanza Performance
Manufacturers
Mark your calendars for this year's In-Person Group Meetup at the SEMA Show! This is your chance to connect with industry experts, network with peers, and preview new program initiatives for better automotive content.
Date: Monday, November 3, 2025
Time: 3:00 pm PST... READ MORE
One week left to qualify for Data Excellence and be recognized at this year's SEMA and PRI Shows!
The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you to create product content that drives results. Manufacturers who achieve Gold or Platinum... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from DEI Design Engineering, IAG Performance, and Mayhem from The Wheel Group!
DEI 902469 2020-Up Polaris Slingshot SL LE Heat Control Complete Kit – Part No. 902469
Polaris redefined the... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
G&R Diesel - Manufactures high-performance engine parts and upgrades for Cummins-powered trucks, all made in America and trusted by diesel professionals since 2002
... READ MORE
Resellers
Mark your calendars for this year's In-Person Group Meetup at the SEMA Show! This is your chance to connect with industry experts, network with peers, and preview new program initiatives for better automotive content.
Date: Monday, November 3, 2025
Time: 3:00 pm PST...
Enthusiasts are hitting the roads, tracks and trails and 226 brands have updated or added new product content to meet the shopping demand. Which are your approved brands?
Log into your account today to see which of your approved brands made an update. Click on ...
READ MOREOne week left to qualify for Data Excellence and be recognized at this year's SEMA and PRI Shows!
The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you to create product content that drives results. Manufacturers who achieve Gold or Platinum...
Featuring this month's SEMA Data Excellence level brands' products from DEI Design Engineering, IAG Performance, and Mayhem from The Wheel Group!
DEI 902469 2020-Up Polaris Slingshot SL LE Heat Control Complete Kit – Part No. 902469
Polaris redefined the powers...