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Sonepur Mela
Sonepur Mela- Asias fantastic and largest cattle fair is held at Sonepur, on the banks of the river Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands.
Sonepur Mela State Location Dates 1st Nov to 30 Nov Duration
Bihar
Sonepur
30 Days
Visitors Profile Foot Fall 85 Lacs + Rural 85% Urban 15%
Mela Glimpses
Visitors come from Bihar, East UP, MP, Nepal & Assam. Visitor turnout at melas is very high with women & children participation
on a large scale The moods at melas is very conductive to make rural folk try out new things. Visitors at melas are usually cash rich as most melas are held immediately post harvest Consumer and customer both present at same time at same place Brand retention will be higher if sampling or purchase is done at Melas than from other market. Word of mouth will be larger Visitors spend mostly on hair oils biscuits/confectionaries, tea, tooth paste/ toothpowder, tobaccos and washing powder
Branding Cum Promotional Options
Stand Stall Light & Non light Gates S.P.O Post (Branding) Location Indicator Board Dhaba Branding Jhula Branding Theater Branding Banners Stilt walker Demonstrations Folk show Magic Show Puppet show Counseling Company Showrooms For Sales and Promotion Others as per your need
What can be done
We offer readymade stalls at the most important locations inside the
mela premise with the stall sizes as per your requirements (most common sizes are10X10, 20 X 20 and 40X40)
Leveled and swelled Space Superstructure With Fabrication Carpet floor and decorated roof Front Fascia Power back up Lightning and audio video system Manpower (electrician, sweeper and security) Promoters Male/ Female Land Charges Permission
Stalls
Details: Main Road in Fair Nakhas Area (corner) 20*20 = 400 sq ft
Total Approx Branding In Main Road = 900 sq ft Size =Main Road In Fair Nakhas Area
10*10 = 100 sq ft
Total Approx Branding = 500 sq ft
Walking Inflatable
Details: Minimum 10 walking inflatable for your ready reference
12 feet in height and it shall be in the form of your product shape
Dhaba Branding
Details: Branding 5 ft X 3 ft flex board (per hotel 15 pcs flex board installation, 5 PCS board front area of hotel, 10 pcs board near food table)
Hoardings
Details: In the entire fair Billboard shall be placed on the both sides of the road which leads to the fair. The size of billboard will be 20x10 feet and it is of Iron frame on which Flex/ Vinyl (provided by you) shall be placed or we can supply the flex of your desired specification.
Location Boards
Details: Location board 2 ft under the earth & 7 ft over the earth. This board stands on one 2 round pipe (length 9ft) with display area of 2ft x 3ft on both sides.
Theater Branding
Elements Total size of Branding 1. THEATER TICKET COUNTER BRANDING (15 x 3 sq ft ticket counter) (6 x15 sq ft back of counter) (2 x 10 2 pcs right & left side) THEATER FRONT BRANDING branding area in three side (50 x 10 1 pcs) (30 x 10 1 pcs) (30 x 10 1 pcs) THEATER BACK DROPS ON STAGE (size 25 ft x 10 ft ) area 175 sq ft
2.
1100 sq ft
3.
300 sq ft
Gates
HEIGHT 15FT WIDTH 30FT HEIGHT/ LENTH HEIGHT/ LENTH 15FT/4FT PANNEL,6 PCS 4FT/30FT FACIA 3 SIDES
Note: Charge of one gate Including structure, decoration, Electric fitting, service charge & land charges in fair.
Cutout
Details: Height 10 width 4
Note: Minimum Booking 10 cut out display in Sonepur fair, We provide 10 best locations in Sonepur fair.
Back drop in theater
Details: Height 10 ft. Width 30ft.
Banner
Details: Banners will be placed at all the important points where maximum visibility is achieved
See you at Sonepur on November 1st, 2011
