The Future of Jewellery:

A Look at Kalyan
Jewellers
The global jewellery sector is undergoing a transformation, driven by
evolving consumer preferences, technological advancements, and shifts
in economic landscapes. India, with its rich cultural heritage and growing
middle class, stands at the forefront of this evolution. This presentation
delves into the Indian jewellery sector, exploring its dynamics, the rise of
organized players, and the future trajectory of the industry. We'll focus on
Kalyan Jewellers, a leading Indian jewellery brand, highlighting its
business model, financials, and strategic vision for the future.

by photos
The Indian Jewellery Sector: A Dynamic
Landscape
Historical Significance Growth Potential

Jewellery holds immense cultural and religious significance India's growing middle class, rising disposable incomes, and
in India. It's integral to traditional ceremonies, celebrations, increased urbanization are fueling demand for jewellery. The
and everyday life. The sector has a long history and deep- sector is projected to witness substantial growth in the
rooted traditions, playing a key role in the Indian economy coming years, with a focus on design innovation, quality, and
and society. brand value.
Organised vs.
Unorganised: A Shifting
Paradigm
Unorganised Sector Organised Sector
The unorganised sector comprises The organised sector includes
a vast network of small-scale large-scale jewellery retailers,
retailers and workshops, often manufacturers, and brands like
operating with limited Kalyan Jewellers. These players
infrastructure and formal prioritize quality, transparency,
regulations. This segment caters and a strong brand identity,
to the needs of local communities attracting a growing segment of
and offers a range of traditional discerning customers.
and modern jewellery options.
Future of Jewellery in India:
Opportunities and Challenges

Digital Transformation Sustainable Practices

The increasing adoption of e-commerce and Consumers are increasingly prioritizing ethical
online platforms is reshaping the jewellery and sustainable practices. Jewellery brands are
landscape. Brands like Kalyan Jewellers are focusing on responsible sourcing, recycling, and
leveraging digital channels to reach a wider eco-friendly manufacturing processes to meet
customer base, enhance customer experience, this growing demand.
and drive sales.

Design Innovation
The focus on design innovation is paramount.
Brands are investing in research and
development to create unique, trendy, and
contemporary jewellery pieces that appeal to
evolving consumer preferences.
Kalyan Jewellers: A Leading Force in the Indian Market

Brand Vision
To be the most trusted and preferred jewellery brand in India, known for its ethical practices, quality, and
1
customer-centric approach.

Core Values
2
Transparency, integrity, customer satisfaction, and employee empowerment.

Key Strengths
3 Strong brand reputation, extensive retail network, diverse product portfolio, and a
commitment to customer service.

Strategic Objectives
4 Expand reach, enhance brand loyalty, drive innovation, and remain at the
forefront of the jewellery industry.
Kalyan Jewellers Business Model: A Comprehensive
Approach

Product Development 1
Kalyan Jewellers offers a wide range of jewellery, including gold,
diamond, and other precious stones. Their products cater to diverse
customer preferences and occasions, ensuring a wide selection. 2 Retail Network
They have an extensive network of stores across India and the Middle
East, providing convenient access to their jewellery collections. Their
Marketing & Branding stores offer a personalized shopping experience and expert customer
3 service.
Kalyan Jewellers employs a multi-channel marketing strategy,
including traditional and digital media, brand ambassadors, and
strategic partnerships to reach their target audience. Customer Service
4
They prioritize exceptional customer service, offering personalized
advice, after-sales support, and a commitment to customer
Technology & Innovation 5 satisfaction. This builds trust and loyalty among their customers.
Kalyan Jewellers leverages technology to enhance the customer
experience, offering online ordering, virtual try-on features, and
seamless payment options.
Kalyan Jewellers Financials: A Look at Key Metrics

1000+ 10,000+ 100+

Stores Employees Awards
Kalyan Jewellers has a robust network of over Their strong workforce of over 10,000 Kalyan Jewellers has received over 100 awards
1000 stores across India and the Middle East, employees is committed to delivering and recognitions for their commitment to
providing a wide reach and convenient access exceptional customer service and upholding quality, innovation, and customer satisfaction.
to customers. the brand's values.
Kalyan Jewellers Revenue
Segmentation in India:
Understanding the Market
Wedding Jewellery
Indian weddings are elaborate affairs with significant jewellery purchases. This segment
accounts for a substantial portion of Kalyan Jewellers' revenue in India.

Festival Jewellery
Festivals like Diwali and Akshaya Tritiya are occasions for gifting and purchasing jewellery.
Kalyan Jewellers capitalizes on this seasonal demand with special collections.

Everyday Jewellery
Kalyan Jewellers offers a wide range of jewellery for everyday wear, including gold chains,
earrings, and pendants, catering to a broader market.

Investment Jewellery
Gold is considered a safe haven investment in India. Kalyan Jewellers offers gold coins and bars,
attracting customers seeking financial security.
Kalyan Jewellers Revenue Segmentation Global:
Expanding Horizons
Kalyan Jewellers Future: Embracing Growth and Innovation

Digital Expansion
1
Kalyan Jewellers will continue to invest in digital channels, enhancing their online presence and expanding their reach to a global audience.

Sustainable Practices
2 They will prioritize sustainable sourcing and manufacturing practices, aligning with evolving consumer preferences and
environmental responsibility.

Design Innovation
3 Kalyan Jewellers will continue to invest in design innovation, creating trendy, contemporary, and
culturally relevant jewellery pieces.

Customer Focus
4 They will remain committed to exceptional customer service, fostering trust and
loyalty among their clientele, further solidifying their brand reputation.