Methodology
"Research " refers to the systematic plan and process used by researchers
to conduct scientific investigation and acquire knowledge. It outlines the
tools, techniques, procedures, and strategies used to collect and analyze
data.
Here’s a structured overview of Research Methodology:
1. Definition
Research Methodology is the framework that guides how research is
conducted, from identifying a problem to presenting results.
2. Components of Research Methodology
a. Research Problem
• The specific issue or topic the research seeks to address.
b. Review of Literature
• Examining existing studies and theories related to the topic to identify
gaps.
c. Research Design
• The overall strategy to integrate the different components of the study in
a coherent and logical way.
Types:
• Descriptive – describes characteristics
• Analytical – analyzes cause-effect
• Experimental – controlled testing
• Exploratory – investigates unexplored areas
d. Research Approach
• Qualitative: Focus on meanings, experiences, and descriptions
• Quantitative: Focus on numerical data, measurement, and statistical
analysis
• Mixed Methods: Combination of both qualitative and quantitative
e. Data Collection Methods
• Primary Data: Collected firsthand (e.g., surveys, interviews, experiments)
• Secondary Data: Collected from existing sources (e.g., books, articles)
f. Sampling Techniques
• Probability Sampling: Random, stratified, cluster
• Non-Probability Sampling: Convenience, purposive, snowball
g. Data Analysis Techniques
• Qualitative: Thematic analysis, content analysis
• Quantitative: Statistical analysis (mean, regression, ANOVA, etc.)