MODEL COMMUNICATION
SHANNON AND WEAVER
MODEL OF
COMMUNICATION
PRESENTATION BY: GROUP #3
OVERALL
The Shannon-Weaver model of communication has
been called the "mother of all models." Social Scientists
use the term to refer to an integrated model of the
concepts of information source, message, transmitter,
signal, channel, noise, receiver, information
destination, probability of error, encoding, decoding,
information rate, channel capacity, etc. However,
this is misleading, as the related fundamental ideas were
CLAUDE ELWOOD SHANNON
In 1948, Shannon was an American mathematician,
Electronic engineer and Weaver was an American
scientist both of them join together to write an article
in "Bell System Technical Journal" called "A
Mathematical Theory of Communication" and
called as "Shannon-Weaver model of
communication".
This model is specially designed to develop the
effective communication between sender and
receiver. Also they find factors which affecting the
communication process called "Noise". At first the
model was developed to improve the Technical
WARREN
WEAVER
The article was the founding work of the field
of information theory. It was later
published in 1949 as a book titled The
Mathematical Theory of Communication
which was published as a paperback in
1963. The book contains an additional article
by Warren Weaver, providing an overview
of the theory for a more general audience.
Shannon's article laid out the basic elements
of communication.
SHANNON-WEAVER'S
MODEL OF
COMMUNICATION
Sender : The originator of message or the information source
selects desire message.
Encoder : The transmitter which converts the message into
signals
Decoder : The reception place of the signal which converts
signals into message. A reverse process of encode
Receiver : The destination of the message from sender.
Noise: The messages are transferred from encoder to
decoder through channel. During this process the messages
may distracted or affected by physical noise like horn
sounds, thunder and crowd noise or encoded signals may
distract in the channel during the transmission process
which affect in communication flow or the receiver may not
receive the correct message.
EXPLANATION OF SHANNON WEAVER
MODEL
-The sender encodes the message and sends it to the
receiver through a technological channel like telephone
and telegraph. The sender converts the message into
codes understandable to the machine. The message is
sent in codes through a medium. The receiver has to
decode the message before understanding it and
interpreting it. The receptor machine can also act as a
decoder in some cases. The channel can have noise and
the receiver might not have the capacity to decode which
might cause problems in communication process.
Here, for instance, brain might be the sender, mouth
might be the encoder which encodes to a particular
language, air might be the channel, another person's
ear might be the receptor and his brain might be the
decoder and receiver. Similarly, air is the channel
here, the noise present in his environment that
disturbs them is the noise whereas his response is the
feedback. There were only 5 components when the
model was made. Noise was added later.
PRACTICAL EXAMPLES OF SHANNON-
WEAVER MODEL OF COMMUNICATION
-Thomson made call to his assistant “come here I want to see you”. During his
call, noise appeared (Transmission error) and his assistant received “I want”
only. Again Assistant asked Thomson (feedback) “what do you want
Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant
Due to transmission error or noise, Assistant can’t able to understand
Thomson’s messages.
CRITICISM OF SHANNON-
WEAVER MODEL OF
COMMUNICATION
*- One of the simplest model and its general applied in various communication
theories
*- The model which attracts both academics of Human communication and Information
theorist to leads their further research in communication
*- It’s more effective in person-to-person communication than group or mass audience
*- The model based on “Sender and Receiver”. Here sender plays the primary role and
receiver plays the secondary role (receive the information or passive)
*- Communication is not a one way process. If it’s behaved like that, it will lose its
strength. For example: Audience or receiver who listening a radio, reading the books or
watching television is a one way communication because absence of feedback
MODEL COMMUNICATION
THANK
YOU
QUIZ
TIME!
A. MULTIPLE
CHOICE
B. TRUE OR FALSE
A. MULTIPLE
CHOICE .
1.CLOUD SHANNON IS KNOWN FOR AS 4. THESE CAN ARISE DUE TO MISUNDERSTANDINGS,
THE MISINTERPRETATIONS, OR AMBIGUITY IN LANGUAGE.
A. FATHER OR LITERATURE
B. FATHER OF MODERN a. Technical Problem
COMMUNICATION b. Semantic Problem
C. FATHER OF INFORMATION THEORY c. Communication Problem
D. FATHER OF THEOLOGY d. Effectiveness Problem
2. ITS A MEASURE OF UNCERTAINTY IN A MESSAGE.
5.The American mathematician and scientist who made
a. Redundancy significant contributions to various fields, including physics,
b. Noise mathematics, and communication theory.
c. Channel Capacity
d. Information Entropy a. Wilbur Schramm
b. Warren Weaver
3. It is anything that distorts the message intended c. Alexander Graham Bell
by the source. d. Claude Shannon
a. Noise
b. Channel
c. Feedback
d. Reception
B. TRUE OR
FALSE
________ 1. THIS MODEL WAS ORIGINATED FROM SHANNON’S WORK
AT BELL LABS DURING WORLD WAR II.
________2. The Shannon-Weaver Model primarily focuses on verbal,
non-verbal,
and written communication.
________3. The sender which is in the reception place of the signal
which converts signals into message.
________4. The model is linear.
________5. One of the technical problems in the Shannon-Weaver
model is noise.
