CLOUD KITCHEN-THE NEXT BIG THING IN FUTURE
BDM GLOBAL CONSULTANT
Editor - Neeraj Tiwari (+917859863386)
Address - P-Block Connaught Place New Delhi 110001
INTRODUCTION
India is a food-loving nation, and Indian cuisine combines elements from many
different cultures and customs. The increase of middle-class consumers with
large discretionary income, changing lifestyles, and the accessibility of
restaurants in the area all contributed to the success of Indian eateries. Experts in
the field predict that the Indian market for food delivery services will grow by
double to $13 billion by 2025 and that cloud kitchens would grow to be a $2
billion industry in India by 2024 from $400 million in 2019. The food sector has
made a number of technical breakthroughs as a result of rising competition and
advancing technology.
Cloud Kitchen is one such concept that has made its way into the culinary sector
and took the global restaurant scene by storm. According to reports, the cloud
kitchen concept is one of the restaurant industry's fastest-growing subsectors and
is thought to be a more intelligent way to run a restaurant. A limited selection of
food is provided in the cloud kitchen. Only orders placed through online channels
are used to create the meal, which is then delivered by a variety of food delivery
services, including Food Panda, Swiggy, Zomato, and others.
OBJECTIVES OF THE STUDY
To know the concept and Popularity of cloud kitchen in India.
To study the multiple models of cloud kitchen.
To know the Top branded cloud kitchen apps in India.
CONCEPT OF CLOUD KITCHEN IN INDIA
• There have been instances when visiting a restaurant was the only option for
enjoying a meal with your loved ones. But thanks to technological
advancement, the globe is now at our doorstep. The food service and
restaurant sectors have seen an increase in customers recently, particularly in
the wake of the pandemic. Eating at home is safer, more pleasant, and more
convenient than eating out.
• The idea of cloud kitchens has gained popularity across the globe and in India
in large part due to this rise in demand for home dining. Having said that,
setting up a cloud kitchen is not a simple operation; there are technical and
legal considerations that must be made before proceeding.
• "cloud kitchens" are set up to provide food exclusively for delivery.
Through a website or app, they accept food orders. Despite having no
physical location, these kitchens have made significant inroads into the
market due to food delivery services like Swiggy or Zomato.
• In the coming years, the value of cloud kitchens is expected to increase by
USD 2 billion, according to a survey by Red Seer Management Consulting.
They are also economical. Since a significant portion of hospitality profits
are typically used to pay employees or rent, digitising the dining experience
results in lower capital, infrastructure, personnel, overhead, and operational
costs.
POPULARITY OF CLOUD KITCHEN
• Many cloud kitchens have adopted a sincere and environmentally friendly
philosophy that infuses everything from their cooking techniques to the
materials used to package food. The actual pottery, steel cutlery, re-usable
glass jars, paper bags, and cardboard boxes used to deliver the meals urge
consumers to reduce plastic waste and pollution.
• These initiatives not only aid in maintaining the flavour and nutritional value
of the food but also encourage consumers to lead sustainable, healthy
lifestyles. Future growth of India's food service industry will be heavily
influenced by automated deliveries, powerful machine learning algorithms,
and a skilled staff.
MULTIPLE MODELS OF CLOUD KITCHEN
Single-brand cloud kitchen: No storefront, one brand, and one kitchen.
Multi-brand cloud kitchen: A single kitchen with multiple brands and no
storefront.
Hybrid cloud kitchen: This combines cloud kitchens with takeout
restaurants with a storefront for receiving the takeout food.
Delivery app owned ‘shell kitchen’: These are cloud kitchens with
several brands and no storefront that are owned by aggregators.
Delivery app owned fully stacked cloud kitchen: These are rented
kitchens with a storefront and multiple restaurant brands, which is similar
to the model of shell kitchens operated by aggregators.
TOP BRANDED CLOUD KITCHEN APPS IN INDIA
BRANDED CLOUD FOUNDED YEAR SPECIALITY
KITCHEN APPS
Fassos 2011 North Indian, Rolls and
Wraps
Behrouz Biryani 2016 Biryani
Oven Story 2016 Pizzas
Sweet Truth 2017 Desserts
Firangi Bake 2017 Italian
Mandarin Oak 2017 Chinese
The Good Bowl 2018 Rice, Pasta and Noodles
Lunch Box 2018 North Indian and Chinese
Navarasam 2019 South Indian
Biryani By Kilo 2015 Biryani, Kebabs,
and phirni.
2014 Biryani, Kabab.
Bikkgane Biryani
CONCLUSION
• Cloud kitchens have a promising future ahead of them. The landscape
of online meal delivery will shift considerably as the number of cloud
kitchens increases. Better food will be available to customers at more
affordable pricing. The popularity of the cloud kitchen concept has
greatly increased as a result of the recent closures of numerous well-
known and less well-known cafés and restaurants.
• The pandemic has provided this industry the much-needed boost as
many housewives have started their own cloud kitchen businesses.
Whether this strategy completely takes over the restaurant industry
will be interesting to see. Thus cloud kitchen will gain more
popularity in future.
