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Seven C's of Communication

The Seven C's of Communication—Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous—are essential guidelines for effective business communication. Each principle emphasizes the importance of clarity, brevity, specificity, accuracy, logical flow, completeness, and politeness in conveying messages. Adhering to these principles enhances understanding and fosters positive exchanges of ideas in the workplace.

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Radhika Arora
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2 views

Seven C's of Communication

The Seven C's of Communication—Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous—are essential guidelines for effective business communication. Each principle emphasizes the importance of clarity, brevity, specificity, accuracy, logical flow, completeness, and politeness in conveying messages. Adhering to these principles enhances understanding and fosters positive exchanges of ideas in the workplace.

Uploaded by

Radhika Arora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Seven C's of

Communication
Effective business communication is vital for ensuring clarity,
understanding, and a positive exchange of ideas. The Seven C's of
Communication—Clear, Concise, Concrete, Correct, Coherent,
Complete, and Courteous—serve as essential guidelines for
enhancing communication in the workplace.
Clear Communication
Define Your Message
Ensure that the main point of your communication is well-
defined and easily understood by the audience to avoid
misunderstandings.

Use Simple Language


Avoid jargon and complex terms. Instead, use straightforward
language that is accessible to everyone involved.

Visual Aids
Incorporate visuals such as charts and graphs to reinforce your
message, making it easier to grasp and remember.
Concise Communication
1 Be Brief
Avoid unnecessary words. Convey your message as simply
and directly as possible, which saves time for both you and
your audience.

2 Focus on Key Points


Identify and emphasize the most crucial points to ensure
that the essential message is communicated without
distraction.
3 Eliminate Redundancy
Avoid repeating information unnecessarily to maintain the
audience's attention and enhance clarity.
Concrete Communication
Avoid Ambiguity

Provide Specific 2 Make sure your statements are


Examples specific and clear to eliminate
any chance of misinterpretation.
Use data and real-life 1
examples to support your
messages, making them Use Strong Verbs
more tangible and relatable 3
to the audience. Opt for strong action verbs and
precise nouns to enhance the
clarity of your communication.
Correct Communication
Check Factual Appropriate
Grammar Accuracy Tone
and Spelling Verify all Choose a tone
Mistakes can information that is suitable
undermine your before sharing it for your
credibility. to ensure it is audience and
Always reliable and up- context,
proofread your to-date, ensuring that it
documents to preventing aligns with both
maintain misinformation. the message
professionalism. and the
relationship you
have with the
recipient.
Coherent Communication
Transitions

2 Use transition phrases to connect


thoughts and sections, enhancing
Logical Flow
the readability and
Ensure that your ideas follow understanding of your
a logical order, guiding the 1 communication.
audience through your
Stay on Topic
message seamlessly without
confusion. Keep your messages relevant by
3
sticking to the subject matter,
avoiding unnecessary tangents
that can distract the audience.
Complete Communication

Include All Necessary Use Clear Calls to Action Feedback Opportunity


Information Specify what you expect from Encourage your audience to ask
Ensure that your the audience, whether it’s questions or provide input to
communication addresses all feedback, actions, or decisions, allow for a two-way dialogue
the relevant points while to provide clarity on next steps. and ensure understanding.
answering any potential
questions the audience may
have.
Courteous Communication

Empathy in Communication
2
Show understanding for the
Politeness and Respect audience’s situation.
1
Always communicate with
respect, using polite
language. Appreciation

3 Express gratitude when receiving


feedback or assistance.

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