Sales_Strategies_Presentation
Sales_Strategies_Presentation
Theory to Practice
• Convert leads into loyal customers
Introduction to Sales Strategy
• A plan to position and sell a product/service
• Aligns sales goals with business objectives
Types of Sales Strategies
• B2B, B2C
• Direct & Indirect
• Inbound & Outbound
Popular Sales Techniques
• SPIN Selling
• Consultative Selling
• Solution Selling
• Challenger Sale
• Cross-selling & Upselling
Key Sales Funnel Stages
• 1. Awareness
• 2. Interest
• 3. Decision
• 4. Action
Building Customer Relationships
• Personalize interactions
• Consistent follow-ups
• Be proactive and responsive
Sales Tools & Technology
• CRM: Salesforce, HubSpot
• Email automation: Mailchimp
• Analytics: Google Analytics, Tableau
How to Use These Strategies
• Use SPIN to uncover needs
• Act as a partner with consultative selling
• Track using CRM
• Use testimonials to close deals
Metrics for Sales Success
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLTV)
• Sales Cycle Length
Summary & Implementation Tips
• Align strategy with customer journey
• Regular training
• Track metrics
• Adapt strategies based on results
Q&A / Group Activity
• Interactive: Create and present a sales pitch