Effective Bussiness Communication
Effective Bussiness Communication
BUSINESS
COMMUNICATION
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Chapter objectives
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1. EFFECTIVE BUSINESS
COMMUNICATION
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Communication
• Influences your thinking about yourself
and others
• Influences how you learn
• Represents you and your employer
• Skills are desired by business and industry
Why is it important to • Advance in your career
communicate well? • Enhance your self-esteem
• Become an effective employee
• Positively affect an organization’s success
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Key takeaway
Communication forms a part of your own
concept, and it helps you understand
yourself and others, solve problems and
learn new things, and build your career.
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08 Essential Components of Communication
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
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What do you think
about this saying?
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Called “self-talk.:
“Keep on Going! I can DO IT!”
“This report I’ve written is pretty
good.”
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Group
Communication
•“Group communication is a
dynamic process where a small
number of people engage in a
conversation.” (McLean, 2005)
•Involving 3 – 8 people.
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Public
Communication
•One person speaks to a
group of people.
•The same is true of public
written communication,
where one person writes a
message to be read by a
small or large group.
•The speaker or writer may
ask questions, and engage
the audience in a discussion
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Mass Communication
•Involves sending a single
message to a group.
•It allows us to communicate our
message to a large number of
people
•To be limited in our ability to
tailor our message to specific
•Audiences, groups, or
individuals.
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Key takeaway
Communication contexts include
intrapersonal, interpersonal, group,
public, and mass communication.
Each context has its advantages and
disadvantages, and it's appropriate
and inappropriate uses.
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Your Responsibilities as a
Communicator
•Communicator who is prepared, will be:
✔ Organized
✔ Clear
✔ Concise and punctual
•Communicator who is ethical, is also:
✔ Egalitarian
✔ Respectful
✔ Trustworthy
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‘’To treat others the way you
would like to be treated’’
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Key takeaway
• As a communicator, you are responsible
for being prepared and being ethical.
• Being prepared includes being organized,
clear, concise, and punctual.
• Being ethical includes being egalitarian,
respectful, and trustworthy and overall,
practicing the “golden rule.”
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Q&A
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