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Financial Management Assignment

This document provides an overview of Nirma Limited, an Indian FMCG company. [1] It was founded in 1969 and is headquartered in Ahmedabad, Gujarat. [2] Nirma started as a detergent manufacturer and has since expanded its product portfolio to include soaps, food products, and healthcare items. [3] A key part of Nirma's strategy is backward integration to control costs and maintain competitive prices.

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Sagar Chhabra
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217 views

Financial Management Assignment

This document provides an overview of Nirma Limited, an Indian FMCG company. [1] It was founded in 1969 and is headquartered in Ahmedabad, Gujarat. [2] Nirma started as a detergent manufacturer and has since expanded its product portfolio to include soaps, food products, and healthcare items. [3] A key part of Nirma's strategy is backward integration to control costs and maintain competitive prices.

Uploaded by

Sagar Chhabra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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FINANCIAL MANAGEMENT ASSIGNMENT

ANKIT RATHORE ATUL SHARMA DURGESH KUMAR MAYANK GUPTA AYUSH MAHESHWARI SHUBHAM CHHABRA

BACKGROUND
TYPEPUBLIC LIMITED INDUSTRY FMCG FOUNDED1969 HEADQUARTERS- AHEMDABAD,GUJRAT KEY PEOPLEKARSANBHAI PATEL PRODUCTSNIRMA DETERGENT AND SOAPS REVENUES 5000+ CRORES(2011) EMPLOYEES15000+

PRODUCT LINE
The Nirma portfolio has grown to include

fabric care products, personal care products, food products, packaging and chemicals.

- Give your consumer what he wants, when he wants, where he wants and at the price he wants, selling will be done quite automatically. This is the marketing 'mantra' of Nirma.

COST LEADERSHIP STRATEGY


Value proposition high-value product at lowest possible price Backward integration production plants for raw materials Latest technology in manufacturing facilities Effective and wide distribution network and eliminating intermediaries i.e. factory - distributor Use of cash & carry method In-house Printing and Packaging Market penetration Development of regional warehouses

DIVERSIFICATION
Nirma soda ash plant at Bhavanigarh costing Rs 1040 crore. Linear Alkyl benzene manufacturing facility These two chemicals account for three-fourth cost of manufacturing detergent Nirma LAB projects was the second of its kind in Asia. As a part of backward integration, produce oleum and sulphate

Consumer Products
Detergents
Nirma Washing Powder Nirma Detergent Cake Super Nirma Washing Powder Super Nirma Detergent Cake Nirma Popular Detergent Powder Nirma Popular Detergent Cake

Consumer Products
Cont.

Soaps
Nirma Beauty Soap Nirma Bath Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal

Consumer Products
Cont.

Edible salt
Nirma Shudh Iodized Salt

Scouring products
Nirma clean dish wash bar Nirma bartan bar

MARKET SHARE
0%
Others 22%

Henkel spic 2%

Nirma 38%

P&G 7%

HLL 31%

MANAGEMENT
BOARD OF DIRECTORS Dr. K. K. Patel, Chairman Shri Rakesh K. Patel, Vice Chairman Shri Shrenikbhai K. Lalbhai Shri Pankaj R. Patel Shri Rajendra D. Shah Shri A. P. Sarwan Shri Chinubhai R. Shah Shri Kaushikbhai N. Patel Shri Kalpesh A. Patel, Executive Director Shri Hiren K. Patel, Managing Director AUDITORS Hemanshu Shah & Co. Chartered Accountants Ahmedabad COMPANY SECRETARY Shri Paresh Sheth

MARKETING AND DISTRIBUTION

Manufacturing at :--- 7 Locations in GUJARAT. --- MP,UP,MAHARASHTRA.

1989, 350 Distributors. Distribution through 675,000 retail outlets.

RECENT DEVELOPMENTS
In a changing market environment, the company has re-launched Nirma Yellow Washing Powder and Nirma Beauty Soap, two of its strongest brands. Nirma Yellow Washing Powder is being repackaged with an improved formulation. Nirma Beauty Soap will now have a new face. Two new fragrance variants are also being added to the portfolio Jasmine and Saffron. The packaging of the Nirma Beauty Soap has also been changed to provide better shelf visibility.

In 2008, through the acquisition of massive production facilities near Ahmedabad, Nirma entered the healthcare segment with 'Nirlife' to manufacture and market intravenous fluids, life saving drugs, amino acids etc. Within a short span Nirlife achieved sizable market share of the domestic as well as the global parenterals market.

STRENGTHS
STRONG BRAND EQUITY BACKWARD INTEGRATION MARKET LEADERSHIP DISTRIBUTION NETWORK

WEAKNESS
HIGH INTEREST BURDEN LESS PRESENCE IN PREMIUM SEGMENT LACK GLOBAL TIE UPS

OPPORTUNITIES
EXPORTS ACQUISITIONS FOR STRENGTHENING ITS DISTRIBUTION TIE UPS

THREATS
MNCs COMING TO INDIA IN TOILET AND SOAP INDUSTRY
EMERGENCE OF SMALL REGIONAL PLAYERS

ENTRY INTO OTHER CATEGORIES

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