editorial structure

title introduction
Clearly reflects States the
the topic. writer’s stand.
 title introduction
Clearly reflects States the
the topic. writer’s stand.
 body conclusion
Presents Restates position
arguments and makes a final
and supporting appeal.
evidence.
 body conclusion
Presents
Restates position
arguments and makes a final
and supporting appeal.
evidence.
 duties of an
editorial writer
duties of an editorial writer
01 Present facts 06 Stand firm in
honestly
Base conclusions convictions
02
on solid evidence 07 Uphold professional
integrity
03 Avoid personal
biases
04 Acknowledge
fallibility
05 Stay informed and open to
 Suggestions for
Crafting the Editorial
 1. Planning the
Editorial
• Choose a relevant issue
and define it.
• Identify your target
• audience.
Brainstorm persuasive
strategies.
 1. Planning the
Editorial
• Use logic and ethics, avoid
excessive emotion.
• Research thoroughly.
• Create an outline.
 2. writing the
Editorial
• Concede valid points of
opposition.
• Reinforce key ideas through
repetition.
• Offer realistic, thought-
provoking solutions.
• Stick to 300–500 words.
 specs
sample structure
S – State the Problem

Introduce and
explain the issue
(news peg).
 S – State the Problem
Example:

More and more students are

struggling with online learning
due to poor internet connection in
remote areas.
 P – Position/Stand

State your
viewpoint clearly.
 P – Position/Stand
Example:

The government must prioritize

expanding internet access in rural
communities to ensure equal
learning opportunities.
 E – Examples and
Evidence
Use facts, statistics,
quotes, and
observations.
 E – Examples and
Evidence
Example:

According to a recent study, over

40% of students in far-flung areas
attend online classes using only
mobile data, leading to poor
academic performance.
C – Counterargument
and Conclusion
• Acknowledge and
refute opposing views.

• Summarize points and

restate your stand.
C – Counterargument
and Conclusion
Example:

Some may argue that students

can simply go to internet cafes.
But during the pandemic, access
to public spaces was limited.
Clearly, a long-term solution is
 S – Solution

Recommend actions
and end with a
punch (quote,
question, or call to
action).
 S – Solution
Example:
We urge the Department of
Education and local governments
to invest in community Wi-Fi or
distribute free data plans. Without
action, education will remain a
privilege, not a right.
 Techniques for
Writing Editorials
a. Strong Introductions
b. Impactful Conclusions
 strong introduction
Emphatic statement or
maxim
Life is unfair, but life is what we
live for.
 strong introduction
A striking statement about
the topic.

Zero-crime rate. Peaceful. Safe.

 strong introduction
quotation
“Many are called, but few are
chosen," so the Bible tells.
 strong introduction
narration
The 25 of April marked a
seemingly job interview of the
Presidentiables as they engaged in
the third and last round of debate
in Pangasinan.
 strong introduction
order
Stop media killings!
 strong introduction
questions
Do you still remember when
Rodrigo Duterte vowed to clean
the country's criminality in three to
six months?
 strong introduction
poetic lines
As the election nears, many Filipinos are
still like small boats, tossed by the wind,
yet innocent that half a kilometer away
is a waterfall that may wallow them
down to perpetual poverty. They need to
say no to vote buying.
 strong introduction
prophecy
If we do not listen to the cry of
Mother Earth, we will wake up one
morning wishing to live in Jupiter
and Saturn.
 strong introduction
reaction
Never did we see the Student
Council dip its finger in the issue of
amending the student manual.
 strong introduction
analogies
Like a stern bowl cleaner, the
newly elected president of the
Student Council is trying to clean
up the controversies attached to
the organization.
impactful conclusion
proverbs
People look up to the home of the
Ivatans as an honest and safe
haven. We must then prove that
"first impression is lasting."
impactful conclusion
quotation
If we think that education is
expensive, let us take it from Will
Durant who said, "Education is a
progressive discovery of our own
ignorance." Do you want to stay
ignorant?
impactful conclusion
advice
We should start changing our
system. Let us dress up and vote.
impactful conclusion
rhetorical question
We can keep turning a blind eye,
waiting for change to come from
somewhere else. The choice is
ours, but how much longer can we
afford to wait?
persuasive
techniques
 One persuasive
Appeals technique is
to appealing to the
emotion, audience's emotions,
fear, & fears, need to protect
their family, desire to
pride fit in to be accepted,
desire to protect
animals and the
 One persuasive
Appeals technique is
to appealing to the
emotion, audience's emotions,
fear, & fears, need to protect
their family, desire to
pride fit in to be accepted,
desire to protect
animals and the
 Emotion: If we don’t
Appeals act now, more
to children will sleep
hungry tonight.
emotion,
Fear: What if your
fear, & home was next to
pride be flooded due to
climate change?

Pride: As Filipinos,
 Using evidence is
Evidence very persuasive
(statistics, as it makes the
authority) reader see the
editorial writer as
knowledgeable,
thus, the
argument is more
 Using evidence is
Evidence very persuasive
(statistics, as it makes the
authority) reader see the
editorial writer as
knowledgeable,
thus, the
argument is more
 Evidence
(statistics, According to
authority) WHO, air
pollution
causes 7
million deaths
per year.
 Attacks on opposing
Attacks views or the people
on who hold them can
persuade the readers
opposing by portraying views
views and beliefs which are
contrary to the
editorial board's
contrition as foolish,
 Attacks on opposing
Attacks views or the people
on who hold them can
persuade the readers
opposing by portraying views
views and beliefs which are
contrary to the
editorial board's
contrition as foolish,
 Attacks
on Some claim that
opposing plastic bans hurt
businesses—but
views what’s worse:
inconvenience or
environmental
collapse?
Rhetorical These are
questions questions that do
not require an
answer. They are
asked for effect
only.
Rhetorical These are
questions questions that do
not require an
answer. They are
asked for effect
only.
Rhetorical Do we want to be
questions the only learning
institution in the
country that
doesn’t adjust its
academic
calendar?
 Arguments may
claim that there
Cause is a cause-and-
and effect effect
logic relationship when
really there is
just a
relationship, and
 Arguments may
claim that there
Cause is a cause-and-
and effect effect
logic relationship when
really there is
just a
relationship, and
 Cause If we continue
and effect cutting down
logic forests, we’ll face
worse flooding
every year.
 • The connotation is
the emotional
Word meaning associated

connotations with the word.

• Persuasive editorial
writers often choose
their words carefully
so that the
connotation suits
 • The connotation is
the emotional
Word meaning associated

connotations with the word.

• Persuasive editorial
writers often choose
their words carefully
so that the
connotation suits
 Word Freedom
connotations fighter
Vs.
Rebel
 Analogies This is a form of
and reasoning which
compares one
comparison
thing with
s another to make
a particular point.
 Analogies This is a form of
and reasoning which
compares one
comparison
thing with
s another to make
a particular point.
 Analogies
and Plastic pollution is
like a slow poison.
comparison
It’s killing our
s oceans one piece
at a time.
 Make sweeping
statements about
Generalizations a whole group,
based on only
one or two
members of that
group.
 Make sweeping
statements about
Generalizations a whole group,
based on only
one or two
members of that
group.
 Teenagers today
Generalizations are more vocal
about mental
health than ever
before.
 The use of humor,
Humor such as puns, irony,
and satire sarcasm, satire, and
jokes can be
persuasive by
dismissing opposing
views, providing a
more engaging and
friendly tone, and
 The use of humor,
Humor such as puns, irony,
and satire sarcasm, satire, and
jokes can be
persuasive by
dismissing opposing
views, providing a
more engaging and
friendly tone, and
 Humor: Our roads
Humor have two seasons:
and satire dry and
construction.

Satire: Let’s solve

poverty—by
pretending it
 By repeating
Repetition letters, words, and
for phrases the author
emphasis can reinforce an
argument and
ensure that the
point of view being
made stays in the
 By repeating
Repetition letters, words, and
for phrases the author
emphasis can reinforce an
argument and
ensure that the
point of view being
made stays in the
Repetition
We must act.
for
We must rise.
emphasis
We must change.
 The use of
hyperbole
emphasizes points
Hyperbol by exaggerating. It
e can be used to
mock opposing
opinions, as a
shock-tactics
 The use of
hyperbole
emphasizes points
Hyperbol by exaggerating. It
e can be used to
mock opposing
opinions, as a
shock-tactics
 If we keep wasting
water, we’ll all be
Hyperbol
drinking dust!
e
 The use of
Imagery
figurative
and language,
figurative metaphor and
language simile can paint a
word picture for
audience, making
the point visually
 The use of
Imagery
figurative
and language,
figurative metaphor and
language simile can paint a
word picture for
audience, making
the point visually
 Imagery Metaphor: Corruption is
a cancer eating away
and at our country.

figurative Simile: Like a ticking

time bomb, climate
language change waits for no
one.
Imagery: Mountains of
garbage rot under the
sun, sending clouds of
stink over the city.