02Data
02Data
2013
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Chapter 2: Getting to Know Your
Data
Data Objects and Attribute Types
Data Visualization
Summary
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Types of Data Sets
Record
Relational records
Data matrix, e.g., numerical matrix, crosstabs
timeout
season
coach
game
score
team
ball
lost
pla
wi
n
y
Document data: text documents: term-
frequency vector
Transaction data
Document 1 3 0 5 0 2 6 0 2 0 2
Graph and network
Document 2 0 7 0 2 1 0 0 3 0 0
World Wide Web
Social or information networks Document 3 0 1 0 0 1 2 2 0 3 0
Molecular Structures
Ordered
Video data: sequence of images TID Items
Temporal data: time-series 1 Bread, Coke, Milk
Sequential Data: transaction sequences 2 Beer, Bread
Genetic sequence data 3 Beer, Coke, Diaper, Milk
Spatial, image and multimedia:
4 Beer, Bread, Diaper, Milk
Spatial data: maps
5 Coke, Diaper, Milk
Image data:
Video data:
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Important Characteristics of Structured Data
Dimensionality
Curse of dimensionality
Sparsity
Only presence counts
Resolution
Patterns depend on the scale
Distribution
Centrality and dispersion
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Data Objects
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Attributes
Attribute (or dimensions, features, variables): a data field,
representing a characteristic or feature of a data object.
E.g., customer _ID, name, address
Types:
Nominal
Binary
Numeric: quantitative
Interval-scaled
Ratio-scaled
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Attribute Types
Nominal: categories, states, or “names of things”
Hair_color = {auburn, black, blond, brown, grey, red, white}
marital status, occupation, ID numbers, zip codes
Binary
Nominal attribute with only 2 states (0 and 1)
Symmetric binary: both outcomes equally important
e.g., gender
Asymmetric binary: outcomes not equally important.
e.g., medical test (positive vs. negative)
Convention: assign 1 to most important outcome (e.g., HIV positive)
Ordinal
Values have a meaningful order (ranking) but magnitude between
successive values is not known.
Size = {small, medium, large}, grades, army rankings
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Numeric Attribute Types
Quantity (integer or real-valued)
Interval
Measured on a scale of equal-sized units
Values have order
E.g., temperature in C˚or F˚, calendar dates
No true zero-point
Ratio
Inherent zero-point
We can speak of values as being an order of magnitude larger
than the unit of measurement (10 K˚ is twice as high as 5 K˚).
e.g., temperature in Kelvin, length, counts, monetary
quantities
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Discrete vs. Continuous Attributes
Discrete Attribute
Has only a finite or countably infinite set of values
E.g., zip codes, profession, or the set of words in a collection of
documents
Sometimes, represented as integer variables
Note: Binary attributes are a special case of discrete attributes
Continuous Attribute
Has real numbers as attribute values
E.g., temperature, height, or weight
Practically, real values can only be measured and represented
using a finite number of digits
Continuous attributes are typically represented as floating-
point variables
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Chapter 2: Getting to Know Your
Data
Data Objects and Attribute Types
Data Visualization
Summary
10
Basic Statistical Descriptions of Data
Motivation
To better understand the data: central tendency,
variation and spread
Data dispersion characteristics
median, max, min, quantiles, outliers, variance, etc.
Numerical dimensions correspond to sorted intervals
Data dispersion: analyzed with multiple
granularities of precision
Boxplot or quantile analysis on sorted intervals
Dispersion analysis on computed measures
Folding measures into numerical dimensions
Boxplot or quantile analysis on the transformed cube
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Measuring the Central Tendency
Mean (algebraic measure) (sample vs. population): 1 n
x xi x
Note: n is sample size and N is population size. n i 1 N
n
Weighted arithmetic mean:
w x i i
Trimmed mean: chopping extreme values x i 1n
Median: w
i 1
i
Middle value if odd number of values, or average of the middle
two values otherwise
Estimated by interpolation (for grouped data):
n / 2 ( freq ) l Media
median L1 ( ) width n
Mode freq median interv
al
Boxplot: ends of the box are the quartiles; median is marked; add whiskers, and
Boxplot
Data is represented with a box
The ends of the box are at the first and third
quartiles, i.e., the height of the box is IQR
The median is marked by a line within the box
Whiskers: two lines outside the box extended to
Minimum and Maximum
Outliers: points beyond a specified outlier
threshold, plotted individually
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Visualization of Data Dispersion: 3-D Boxplots
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Graphic Displays of Basic Statistical Descriptions
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Histogram Analysis
Histogram: Graph display of tabulated
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frequencies, shown as bars
It shows what proportion of cases fall 35
into each of several categories 30
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Quantile Plot
Displays all of the data (allowing the user to assess both the
overall behavior and unusual occurrences)
Plots quantile information
For a data x data sorted in increasing order, f indicates that
i i
approximately 100 fi% of the data are below or equal to the
value xi
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Scatter plot
Provides a first look at bivariate data to see clusters of points,
outliers, etc
Each pair of values is treated as a pair of coordinates and plotted
as points in the plane
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Positively and Negatively Correlated Data
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Uncorrelated Data
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Chapter 2: Getting to Know Your Data
Data Visualization
Summary
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Data Visualization
Why data visualization?
Gain insight into an information space by mapping data onto graphical
primitives
Provide qualitative overview of large data sets
Search for patterns, trends, structure, irregularities, relationships among data
Help find interesting regions and suitable parameters for further quantitative
analysis
Provide a visual proof of computer representations derived
Categorization of visualization methods:
Pixel-oriented visualization techniques
Geometric projection visualization techniques
Icon-based visualization techniques
Hierarchical visualization techniques
Visualizing complex data and relations
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Pixel-Oriented Visualization Techniques
For a data set of m dimensions, create m windows on the screen, one for
each dimension
The m dimension values of a record are mapped to m pixels at the
corresponding positions in the windows
The colors of the pixels reflect the corresponding values
news articles
visualized as
a landscape
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Parallel Coordinates of a Data Set
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Icon-Based Visualization Techniques
Visualization of the data values as features of icons
Typical visualization methods
Chernoff Faces
Stick Figures
General techniques
Shape coding: Use shape to represent certain information
encoding
Color icons: Use color icons to encode more information
Tile bars: Use small icons to represent the relevant feature
vectors in document retrieval
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Chernoff Faces
A way to display variables on a two-dimensional surface, e.g., let x be
eyebrow slant, y be eye size, z be nose length, etc.
The figure shows faces produced using 10 characteristics--head eccentricity,
eye size, eye spacing, eye eccentricity, pupil size, eyebrow slant, nose size,
mouth shape, mouth size, and mouth opening): Each assigned one of 10
possible values, generated using Mathematica (S. Dickson)
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Stick Figure
A census data
figure showing
age, income,
used by permission of G. Grinstein, University of Massachusettes at Lowell
gender,
education, etc.
A 5-piece stick
figure (1 body
and 4 limbs w.
different
angle/length)
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Dimensional Stacking
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Dimensional Stacking
Used by permission of M. Ward, Worcester Polytechnic Institute
Visualization of oil mining data with longitude and latitude mapped to the
outer x-, y-axes and ore grade and depth mapped to the inner x-, y-axes
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Worlds-within-Worlds
Assign the function and two most important parameters to innermost world
Fix all other parameters at constant values - draw other (1 or 2 or 3
dimensional worlds choosing these as the axes)
Software that uses this paradigm
N–vision: Dynamic
interaction through data
glove and stereo displays,
including rotation, scaling
(inner) and translation
(inner/outer)
Auto Visual: Static
interaction by means of
queries
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Tree-Map
Screen-filling method which uses a hierarchical partitioning of the
screen into regions depending on the attribute values
The x- and y-dimension of the screen are partitioned alternately
according to the attribute values (classes)
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Three-D Cone Trees
3D cone tree visualization technique works well
for up to a thousand nodes or so
First build a 2D circle tree that arranges its
nodes in concentric circles centered on the root
node
Cannot avoid overlaps when projected to 2D
G. Robertson, J. Mackinlay, S. Card. “Cone
Trees: Animated 3D Visualizations of
Hierarchical Information”, ACM SIGCHI'91
Graph from Nadeau Software Consulting
website: Visualize a social network data set that
models the way an infection spreads from one
person to the next
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Visualizing Complex Data and Relations
Visualizing non-numerical data: text and social networks
Tag cloud: visualizing user-generated tags
The importance of tag is
represented by font
size/color
Besides text data, there are
also methods to visualize
relationships, such as
visualizing social networks
Data Visualization
Summary
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Similarity and Dissimilarity
Similarity
Numerical measure of how alike two data objects are
Value is higher when objects are more alike
Often falls in the range [0,1]
d (i, j) p p m
Method 2: Use a large number of binary attributes
creating a new binary attribute for each of the M nominal
states
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Proximity Measure for Binary Attributes
Object j
A contingency table for binary data
Object i
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Dissimilarity between Binary Variables
Example
Name Gender Fever Cough Test-1 Test-2 Test-3 Test-4
Jack M Y N P N N N
Mary F Y N P N P N
Jim M Y P N N N N
0 1
d ( jack , mary ) 0.33
2 0 1
11
d ( jack , jim ) 0.67
111
1 2
d ( jim , mary ) 0.75
11 2
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Standardizing Numeric Data
Z-score:
x
z
X: raw score to be standardized, μ: mean of the population, σ: standard
deviation
the distance between the raw score and the population mean in units of
the standard deviation
negative when the raw score is below the mean, “+” when above
An alternative way: Calculate the mean absolute deviation
s f 1n (| x1 f m f | | x2 f m f | ... | xnf m f |)
where
m f 1n (x1 f x2 f ... xnf )
xif m f
.
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Example: Data Matrix and Dissimilarity Matrix
Data Matrix
x2 x4
point attribute1 attribute2
4 x1 1 2
x2 3 5
x3 2 0
x4 4 5
2 x1
Dissimilarity Matrix
(with Euclidean Distance)
x3
0 4 x1 x2 x3 x4
2
x1 0
x2 3.61 0
x3 2.24 5.1 0
x4 4.24 1 5.39 0
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Distance on Numeric Data: Minkowski Distance
Minkowski distance: A popular distance measure
where i = (xi1, xi2, …, xip) and j = (xj1, xj2, …, xjp) are two p-
dimensional data objects, and h is the order (the distance so
defined is also called L-h norm)
Properties
d(i, j) > 0 if i ≠ j, and d(i, i) = 0 (Positive definiteness)
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Example: Minkowski Distance
Dissimilarity Matrices
point attribute 1 attribute 2 Manhattan
x1 1 2 (L1)L x1 x2 x3 x4
x2 3 5 x1 0
x3 2 0 x2 5 0
x4 4 5 x3 3 6 0
x4 6 1 7 0
Euclidean (L2)
x2 x4
L2 x1 x2 x3 x4
4 x1 0
x2 3.61 0
x3 2.24 5.1 0
x4 4.24 1 5.39 0
2 x1
Supremum
L x1 x2 x3 x4
x1 0
x2 3 0
x3 x3 2 5 0
0 2 4 x4 3 1 5 0
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Ordinal Variables
An ordinal variable can be discrete or continuous
Order is important, e.g., rank
Can be treated like interval-scaled
replace xif by their rank rif {1,..., M f }
map the range of each variable onto [0, 1] by replacing i-th
object in the f-th variable by
rif 1
zif
Mf 1
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Cosine Similarity
A document can be represented by thousands of attributes, each recording the
frequency of a particular word (such as keywords) or phrase in the document.
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Example: Cosine Similarity
cos(d , d ) = (d d ) /||d || ||d || ,
1 2 1 2 1 2
where indicates vector dot product, ||d|: the length of vector d
d1 = (5, 0, 3, 0, 2, 0, 0, 2, 0, 0)
d2 = (3, 0, 2, 0, 1, 1, 0, 1, 0, 1)
d1d2 = 5*3+0*0+3*2+0*0+2*1+0*1+0*1+2*1+0*0+0*1 = 25
||d1||= (5*5+0*0+3*3+0*0+2*2+0*0+0*0+2*2+0*0+0*0)0.5=(42)0.5 = 6.481
||d2||= (3*3+0*0+2*2+0*0+1*1+1*1+0*0+1*1+0*0+1*1)0.5=(17)0.5 = 4.12
cos(d1, d2 ) = 0.94
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KL Divergence: Comparing Two
Probability Distributions
The Kullback-Leibler (KL) divergence: Measure the difference between two
probability distributions over the same variable x
From information theory, closely related to relative entropy, information
divergence, and information for discrimination
DKL(p(x) || q(x)): divergence of q(x) from p(x), measuring the information lost
when q(x) is used to approximate p(x)
Discrete form:
The KL divergence measures the expected number of extra bits required to code
samples from p(x) (“true” distribution) when using a code based on q(x), which
represents a theory, model, description, or approximation of p(x)
Its continuous form:
Data Visualization
Summary
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Summary
Data attribute types: nominal, binary, ordinal, interval-scaled,
ratio-scaled
Many types of data sets, e.g., numerical, text, graph, Web, image.
Gain insight into the data by:
Basic statistical data description: central tendency, dispersion,
graphical displays
Data visualization: map data onto graphical primitives
Measure data similarity
Above steps are the beginning of data preprocessing
Many methods have been developed but still an active area of
research
References
W. Cleveland, Visualizing Data, Hobart Press, 1993
T. Dasu and T. Johnson. Exploratory Data Mining and Data Cleaning. John Wiley,
2003
U. Fayyad, G. Grinstein, and A. Wierse. Information Visualization in Data Mining and
Knowledge Discovery, Morgan Kaufmann, 2001
L. Kaufman and P. J. Rousseeuw. Finding Groups in Data: an Introduction to Cluster
Analysis. John Wiley & Sons, 1990.
H. V. Jagadish et al., Special Issue on Data Reduction Techniques. Bulletin of the
Tech. Committee on Data Eng., 20(4), Dec. 1997
D. A. Keim. Information visualization and visual data mining, IEEE trans. on
Visualization and Computer Graphics, 8(1), 2002
D. Pyle. Data Preparation for Data Mining. Morgan Kaufmann, 1999
S. Santini and R. Jain,” Similarity measures”, IEEE Trans. on Pattern Analysis and
Machine Intelligence, 21(9), 1999
E. R. Tufte. The Visual Display of Quantitative Information, 2 nd ed., Graphics Press,
2001
C. Yu et al., Visual data mining of multimedia data for social and behavioral studies,
Information Visualization, 8(1), 2009