UNIVERSITY INSTITUTE OF COMPUTING

Bachelor of Computer Application

Subject Name: Social media analytics

22CAH-302/22SCH-302

Social media Analytics DISCOVER . LEARN . EMPOWER

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 Course Outcome
CO5:Create Email Marketing Campaign using the Senditpulse tool.

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On Page SEO

• On-page SEO refers to the optimization of individual web pages to improve their visibility in search engine
results and attract relevant organic traffic. It involves optimizing various elements on the page itself to make
it more appealing to both search engines and users. Here's a comprehensive guide to on-page SEO:

• 1. Keyword Research:

 Conduct thorough keyword research to identify relevant and high-performing keywords.

 Focus on both short-tail and long-tail keywords that align with the content of your page.

• 2. Title Tag:

 Create a compelling and descriptive title tag that includes your target keyword.

 Keep the title tag under 60 characters to ensure full visibility in search results.
On Page SEO

• 3. Meta Description:

 Craft a concise and engaging meta description that summarizes the content of your page.

 Use the meta description to encourage clicks from search engine results pages (SERPs).

• 4. URL Structure:

 Create clean and SEO-friendly URLs that include relevant keywords.

 Avoid unnecessary parameters and use hyphens to separate words.

• 5. Header Tags (H1, H2, H3, etc.):

 Use header tags to structure your content logically.

• Include your main keyword in the H1 tag and use other header tags to organize subheadings
On Page SEO

• 6. Keyword Placement in Content:

 Integrate your target keywords naturally within the content.

 Include keywords in the introduction, body, and conclusion of the page.

• 7. Content Quality and Relevance:

 Create high-quality, valuable, and relevant content that meets user intent.

 Aim for comprehensive and in-depth coverage of the topic.

• 8. Internal Linking:

 Link to other relevant pages on your website using anchor text.

 Internal linking helps distribute link equity and improves user navigation.
On Page SEO

• 9. Image Optimization:

 Optimize images by compressing them for faster loading times.

 Include descriptive alt text that incorporates relevant keywords.

• 10. Mobile-Friendly Design:

• - Ensure that your page is responsive and provides a seamless experience on mobile devices.

• - Mobile-friendliness is a crucial factor for both user experience and SEO.

• 11. Page Load Speed:

• - Optimize page load speed by compressing images, using browser caching, and minimizing unnecessary code.

• - Faster-loading pages are favored by both users and search engines.

On Page SEO

• 12. Schema Markup:

• - Implement schema markup to provide additional context to search engines.

• - Schema can enhance rich snippets and improve the display of your content in SERPs.

• 13. Outbound Links:

• - Include relevant outbound links to authoritative and trustworthy sources.

• - Outbound links can provide additional context and credibility to your content.

• 14. Social Media Integration:

• - Add social sharing buttons to encourage users to share your content.

• - Social signals can indirectly impact search rankings.

On Page SEO

• 15. User Engagement Metrics:

• - Monitor user engagement metrics, including bounce rate, time on page, and click-through rate.

• - Quality content that engages users is likely to perform better in search results.

• 16. Security (HTTPS):

• - Ensure your website has an SSL certificate, making your pages secure.

• - HTTPS is a ranking factor and instills trust in users.

• 17. Regular Content Updates:

• - Regularly update your content to keep it current and relevant.

• - Update timestamps when you make significant updates to indicate freshness.

Off Page SEO

• Off-page SEO refers to activities and strategies that take place outside of your website but have a significant
impact on its search engine rankings and online visibility. These off-page factors play a crucial role in
building your website's authority, trustworthiness, and relevance. Here's a comprehensive guide to off-page
SEO:

• 1. Link Building:

 Quality Backlinks: Acquire high-quality and relevant backlinks from authoritative websites.

 Natural Link Building: Focus on natural link-building strategies rather than artificial methods.

• 2. Social Media Marketing:

 Social Signals: Share your content on social media platforms to generate social signals.

 Engagement: Encourage user engagement, likes, shares, and comments on social media.
Off Page SEO

• 4. Influencer Outreach:

 Identify influencers in your industry and build relationships with them.

 Collaborate with influencers for content promotion or co-authored content.

• 5. Brand Mentions:

 Encourage and monitor brand mentions across the web.

 Respond to mentions and ensure a positive online reputation.

Off Page SEO

• 7. Online Reviews:

 Encourage satisfied customers to leave positive reviews on review sites.

 Respond professionally to negative reviews and address concerns.

• 8. Forum Participation:

 Engage in forums and online communities related to your industry.

 Provide helpful answers, share insights, and include a link to your site in your forum signature.
Off Page SEO

• 9. Q&A Platforms:

 Participate in question-and-answer platforms like Quora.

 Answer questions related to your expertise and include relevant links.

• 10. Content Marketing:

• - Create valuable and shareable content that attracts natural backlinks.

• - Promote your content through various channels to reach a wider audience.

• 11. Video Marketing:

• - Utilize platforms like YouTube for video content.

• - Optimize video titles, descriptions, and tags for relevant keywords

Off Page SEO

• 12. Podcast Appearances:

• - Participate in podcasts or start your own to reach a different audience.

• - Include links to your website in podcast descriptions.

• 13. Local SEO:

• - Optimize your Google My Business profile for local search.

• - Get listed on local directories and review sites.

• 14. Document Sharing:

• - Share presentations, PDFs, or documents on platforms like SlideShare.

• - Include links back to your site within the documents.

Off Page SEO

• 15. Webinars and Events:

• - Host webinars or participate in industry events.

• - Promote these events and include links to your site.

• 16. Infographics:

• - Create and share visually appealing infographics.

• - Encourage others to embed and share them, providing a link back to your site.

• 17. Broken Link Building:

• - Identify broken links on reputable websites.

• - Reach out to site owners, suggesting your content as a replacement.

 Books and Links
• Web Link:
• https://blog.hubspot.com/marketing/content-marketing-plan#:~:text=A%20content%20strategy%20is%20the,goals%20include%20in
creasing%20brand%20awareness.

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• Textbooks / Reference Books
• TEXT BOOKS
• T1. M. Digital Markets Insights ,DrSatinder Kumar, Mr. ManojBansal,Notion Press.
• T2. The Beginners Affiliate Marketing Blueprint by Alex M.
• T3. Fundamentals of Digital Marketing by Puneet Singh Bhati, Pearson Publications
• REFERENCE BOOKS
• R1. Digital Marketing –Cases from India, RajendraNargundkar&RomiSainy, Notion Press.
• R2. Understanding Digital Marketing, Damian Ryan.
• R3. WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog by Jake Aull
• R4. Google Adwords –Introduction, James Lynch, First Edition.
• Video Link:
https://www.youtube.com/watch?v=bixR-KIJKYM
14/04/2025 15
THANK YOU

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