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org

Seminar
On
BIG DATA

Submitted To: Submitted

By:
www.studymafia.org
www.studymafia.org
 CONTENT
1. Introduction
2. What is Big Data
3. Characteristic of Big Data
4. Storing, selecting and processing of Big Data
5. Why Big Data
6. How it is Different
7. Big Data sources
8. Tools used in Big Data
9. Application of Big Data
10. Risks of Big Data
11. Benefits of Big Data
12. How Big Data Impact on IT
13. Future of Big Data
INTRODUCTION
 Big Data may well be the Next Big Thing in the IT
world.

 Big data burst upon the scene in the first decade of the
21st century.

 The first organizations to embrace it were online and

startup firms. Firms like Google, eBay, LinkedIn, and
Facebook were built around big data from the
beginning.

 Like many new information technologies, big data can

bring about dramatic cost reductions, substantial
improvements in the time required to perform a
computing task, or new product and service offerings.
WHAT IS BIG DATA?
 ‘Big Data’ is similar to ‘small data’, but bigger
in size

 but having data bigger it requires different

approaches:
 Techniques, tools and architecture

 an aim to solve new problems or old problems

in a better way

 Big Data generates value from the storage and

processing of very large quantities of digital
information that cannot be analyzed with
traditional computing techniques.
 WHAT IS BIG DATA
 Walmart handles more than 1 million customer
transactions every hour.
• Facebook handles 40 billion photos from its user
base.
• Decoding the human genome originally took
10years to process; now it can be achieved in
one week.
THREE CHARACTERISTICS OF BIG DATA
V3S

Volume Velocity Variety

• Data • Data • Data
quantity Speed Types
 1ST CHARACTER OF BIG DATA
VOLUME

•A typical PC might have had 10 gigabytes of storage

in 2000.

•Today, Facebook ingests 500 terabytes of new data

every day.

•Boeing 737 will generate 240 terabytes of flight data

during a single flight across the US.

• The smart phones, the data they create and

consume; sensors embedded into everyday objects will
soon result in billions of new, constantly-updated data
feeds containing environmental, location, and other
information, including video.
DATA
VELOCITY
 Clickstreams and ad impressions capture user
behavior at millions of events per second

 high-frequency stock trading algorithms reflect market

changes within microseconds

 machine to machine processes exchange data

between billions of devices

 infrastructure and sensors generate massive log data

in real-time

 on-line gaming systems support millions of concurrent

users, each producing multiple inputs per second.
DATA
VARIETY
 Big Data isn't just numbers, dates, and strings.
Big Data is also geospatial data, 3D data,
audio and video, and unstructured text,
including log files and social media.

 Traditional database systems were designed to

address smaller volumes of structured data,
fewer updates or a predictable, consistent
data structure.

 Big Data analysis includes different types of

data
STORING BIG DATA
 Analyzing your data characteristics
 Selecting data sources for analysis
 Eliminating redundant data

 Establishing the role of NoSQL

 Overview of Big Data stores
 Data models: key value, graph, document,

column-family
 Hadoop Distributed File System

 HBase

 Hive
SELECTING BIG DATA
STORES
 Choosing the correct data stores based on your
data characteristics

 Moving code to data

 Implementing polyglot data store solutions

 Aligning business goals to the appropriate data

store
PROCESSING BIG DATA
 Integrating disparate data stores
 Mapping data to the programming framework
 Connecting and extracting data from storage
 Transforming data for processing
 Subdividing data in preparation for Hadoop
MapReduce

 Employing Hadoop MapReduce

 Creating the components of Hadoop MapReduce
jobs
 Distributing data processing across server farms
 Executing Hadoop MapReduce jobs
 Monitoring the progress of job flows
 THE STRUCTURE OF BIG DATA
 Structured
• Most traditional data
sources

 Semi-structured
• Many sources of big
data

 Unstructured
• Video data, audio data

13
 WHY BIG DATA
• Growth of Big Data is needed

– Increase of storage capacities

– Increase of processing power

– Availability of data(different data types)

– Every day we create 2.5 quintillion bytes of

data; 90% of the data in the world today has
been created in the last two years alone
 WHY BIG DATA

•FB generates 10TB

daily

•Twitter generates
7TB of data
Daily

•IBM claims 90% of

today’s
stored data was
generated
in just the last two
years.
 HOW IS BIG DATA
DIFFERENT?
1) Automatically generated by a machine (e.g.
Sensor embedded in an engine)

2) Typically an entirely new source of data (e.g.

Use of the internet)

3) Not designed to be friendly (e.g. Text streams)

4) May not have much values

• Need to focus on the important part
16
 BIG DATA SOURCES

Users

Application Large and growing

files
(Big data files)
Systems

Sensors
BIG DATA ANALYTICS

 Examining large amount of data

 Appropriate information

 Identification of hidden patterns, unknown

correlations

 Competitive advantage

 Better business decisions: strategic and

operational

 Effective marketing, customer satisfaction,

increased revenue
 TYPES OF TOOLS USED IN BIG-
DATA
 Where processing is hosted?
 Distributed Servers / Cloud (e.g. Amazon EC2)
 Where data is stored?

 Distributed Storage (e.g. Amazon S3)

 What is the programming model?

 Distributed Processing (e.g. MapReduce)

 How data is stored & indexed?

 High-performance schema-free databases (e.g.

MongoDB)
 What operations are performed on data?

 Analytic / Semantic Processing

 Application Of Big Data
analytics
Smarter Multi-channel
Healthcare sales

Homeland Telecom
Security

Trading
Traffic Analytics
Control

Search
Manufacturin Quality
g
 RISKS OF BIG DATA
• Will be so overwhelmed
• Need the right people and solve the right problems

• Costs escalate too fast

• Isn’t necessary to capture 100%

• Many sources of big data

is privacy
• self-regulation
• Legal regulation

21
LEADING TECHNOLOGY
VENDORS
Example Vendors Commonality

• MPP architectures
IBM – Netezza • Commodity Hardware
 EMC – Greenplum
• RDBMS based
 Oracle – Exadata • Full SQL compliance
HOW BIG DATA IMPACTS ON
IT
• Big data is a troublesome force presenting
opportunities with challenges to IT
organizations.

 By 2015 4.4 million IT jobs in Big Data ; 1.9

million is in US itself
 India will require a minimum of 1 lakh data

scientists in the next couple of years in

addition to data analysts and data managers
to support the Big Data space.
 POTENTIAL VALUE OF BIG
DATA
 $300 billion potential
annual value to US
health care.

 $600 billion potential

annual consumer surplus
from using personal
location data.

 60% potential in
retailers’ operating
margins.
INDIA – BIG DATA
 Gaining attraction

 Huge market opportunities for IT services

(82.9% of revenues) and analytics firms
(17.1 % )

 Current market size is $200 million. By 2015

$1
billion

 The opportunity for Indian service providers

lies
in offering services around Big Data
implementation and analytics for global
multinationals
 BENEFITS OF BIG DATA
•Real-time big data isn’t just a process for storing
petabytes or exabytes of data in a data warehouse,
It’s about the ability to make better decisions and
take meaningful actions at the right time.

•Fast forward to the present and technologies like

Hadoop give you the scale and flexibility to store
data before you know how you are going to process
it.

•Technologies such as MapReduce,Hive and Impala

enable you to run queries without changing the
data structures underneath.
BENEFITS OF BIG DATA
 Our newest research finds that organizations are
using big data to target customer-centric
outcomes, tap into internal data and build a better
information ecosystem.

 Big Data is already an important part of the $64

billion database and data analytics market

 It offers commercial opportunities of a comparable

scale to enterprise software in the late 1980s

 And the Internet boom of the 1990s, and the

social media explosion of today.
FUTURE OF BIG DATA
 $15 billion on software firms only specializing in
data management and analytics.
 This industry on its own is worth more than $100

billion and growing at almost 10% a year which is

roughly twice as fast as the software business as
a whole.
 In February 2012, the open source analyst firm

Wikibon released the first market forecast for Big

Data , listing $5.1B revenue in 2012 with growth
to $53.4B in 2017
 The McKinsey Global Institute estimates that

data volume is growing 40% per year, and will

grow 44x between 2009 and 2020.
REFERENCE
 www.google.com
 www.wikipedia.com

 www.studymafia.org
THANK YOU.