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3 views

Group 05

Uploaded by

lakshikah438
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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.

INTRODUTI
ON
TO
DIGITAL
MARKETIN
Presented By : Group
05
Group Members
Reg: Number Name Reg: Number Name

SEU/IS/19/MG/001 M M F Apshan SEU/IS/19/MG/073 L PJT Kumarasignhe

SEU/IS/19/MG/009 M N D Madhumali SEU/IS/19/MG/074 P Tharshana

SEU/IS/19/MG/010 S Thanushiya SEU/IS/19/MG/078 A G Thanuja Rukshan

SEU/IS/19/MG/026 S Fathima Nufla SEU/IS/19/MG/106 M N D Madhumali

SEU/IS/19/MG/042 T F Mufeetha SEU/IS/19/MG/107 H D H Sugathasiri

SEU/IS/19/MG/044 R Dhilaksana SEU/IS/19/MG/127 N M Chalani Hansika

SEU/IS/19/MG/051 A A Hamna SEU/IS/19/MG/129 Z H F Sumaiya

SEU/IS/19/MG/065 M I S Shafnam SEU/IS/19/MG/146 W G Mahesh


Pushpakumara
Introduction
01
Characteristics of Digital Marketing
02

CONT 03 Origin and Development of Digital Marketing

Internet Users: Penetration and Kind of Internet Use (statistics)

ENT
04

05 Digital marketing Strategy

06 Digital Advertising Marketing in Sri Lanka (statistics)

07 Digital Marketing Plan

08 Ethical and Legal Framework of Digital Marketing

09 Skills Required in Digital Marketing (skillset)

10 Careers in Digital Marketing (advantages)

11 Conclusion
INTRODUCTION
Digital marketing refers to the promotion of products, services or brands using digital
channel and technologies. Unlike traditional marketing, which relies on offline methods
like print ads or billboard.
Digital marketing leverages the internet and electronic devices to reach a wider audience.
Digital marketing emphasizes creating interactive content such as videos, polls, quizzes
and live streams to engage audiences.

 Digital marketing uses online channels to promote products/services.


 Includes social media, search engines, email, and websites.
 Helps businesses reach a global audience instantly.
Characteristics of Digital
Marketing
Below are some fundamental characteristics that make digital marketing unique and highly
effective:
Two-Way Communication
• Engages customers via comments, chats, and social media.
• Encourages direct interaction and feedback.

Targeting of One
• Personalized ads based on user behavior and interests.
• Increases relevance and effectiveness of marketing efforts.

Level-Playing Field
• Small businesses can compete with big brands using digital tools.
Characteristics of Digital
Measurability Marketing
• Track campaign success using analytics and performance metrics .

Push to Pull
• Consumers actively search for information rather than receiving forced ads.

Real-Time Interaction
• Marketers can adjust campaigns instantly based on feedback.

Zero Moment of Truth (ZMOT)


• Consumers research online before making a purchase decision .
Origin and Development of
Digital Marketing
Origin of Digital Marketing
The Early Stages of Digital Marketing (1960s – 1980s)
The Rise of the World Wide Web (1990s – Early 2000s)
The Social Media Boom (2000s – 2010s)
The AI and Data-Driven Digital Marketing Era (2010 –
Present)
Traditional vs. Digital Marketing
Traditional Digital
Print, TV, Radio Social Media, SEO, Email
Mass Audience Targeted Audience
Expensive Cost-Effective
Hard to Measure Data-Driven Insights
Internet Users & Usage in
SriPenetration
Internet Lanka
Global internet penetration rate is approximately 66%.
Developed countries internet penetration rates above 85%,
In Sri Lanka internet penetration rate of 56.3%.

Types of Internet Use in Sri Lanka


Social Media
E-commerce and Online Shopping
Online Banking and Digital Payments
Online Education and E-Learning
Video Streaming and Entertainment
Job Search and Freelancing
News and Information
Digital marketing
Strategy
The Consumer Decision Journey (AIDA Model)
• Awareness → Interest → Desire → Action.
• Guides how consumers move from discovering a brand to making a
purchase.

P-O-E-M Framework
• Paid: Ads (Google, Facebook, YouTube).
• Owned: Website, blogs, email marketing.
• Earned: Social shares, customer reviews.

IMC in Digital Marketing


• Integrated Marketing Communication (IMC) ensures brand consistency
across platforms.

The Digital Landscape


• Includes SEO, social media, paid ads, influencer marketing, email
campaigns.
Digital Advertising Marketing
in Sri Lanka
Online advertising spend is growing rapidly.
Most used platforms:
Facebook
YouTube
Google Ads
Popular trends:
Video marketing
Influencer marketing
AI-driven ads
Digital Marketing
Plan
Objectives

Define clear goals (Brand awareness, lead generation, sales).

Buyer Personas

Identify target audience (Age, location, interests, behavior).

Content

Use blogs, videos, infographics, social media posts to engage users.

Channels

Select platforms (Google, Facebook, Instagram, LinkedIn, YouTube).


Digital Marketing
Timelines
Plan
Set campaign duration and milestones.

Budgets
Allocate funds for ads, content creation, tools, and analytics.

Measurement
Track performance using KPIs (ROI, engagement, conversions).
Ethical and Legal Framework
of
Digital
Laws & Legal Issues
Marketing
Data protection, consumer rights, advertising regulations.
Avoid privacy violations, misleading ads, copyright
infringement.

Prevention Strategies
Transparency, ethical data usage, compliance with laws.
Skills Required in Digital
Marketing
Think Analytical skills, Poblem-solving, Creativity.

Feel Understanding consumer emotions, Empathy.


.

Act Execution skills, Adaptability, Decision-making.


Careers in Digital
Marketing
Versatility
Works across industries -tech, finance, e-commerce.

The industry is always evolving


Fast-growing industry: Always evolving with new trends.

Different jobs in digital marketing


SEO Specialist
Content Marketer
Social Media Manager
PPC Expert
Careers in Digital
Marketing
Where you can work as a digital marketer?
Agencies
companies
freelancing
Corporate Teams

Managing your career


Conclusion
Digital Marketing has revolutionized the way business connect with
consumers. With its targeted approach, real time engagement and
measurable results, it continues to grow as a vital part of modern
business strategies. By understanding key strategies, tools and ethical
considerations, businesses and individuals can leverage digital
marketing for success in today’s digital world .
THANK
YOU
FOR YOUR
ATTENTION

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