Marketing Mix
The marketing mix, often called the 4Ps,
comprises product, price, promotion, and
place. These four elements form the
foundation of any successful marketing
strategy.
Learning Objectives
1 Identify the 4Ps 2 Understand their
Interplay
You will learn to
recognize and define You will gain an
the four main understanding of how
elements of the the 4Ps work together to
marketing mix: create a cohesive
product, price, marketing strategy.
promotion, and place.
3 Analyze Real-World 4 Develop Strategic
Examples Thinking
You will learn to apply You will develop the
the marketing mix ability to think
concepts to analyze strategically and apply
and understand real- the marketing mix to
world marketing create effective
campaigns. marketing plans.
Learning Outcomes
1 Knowledge
You will have a comprehensive understanding
of the 4Ps and their individual roles in
marketing.
2 Skills
You will be able to analyze marketing
campaigns, identify the 4Ps used, and assess
their effectiveness.
3 Application
You will be able to develop and implement
basic marketing strategies using the 4Ps in
real-world scenarios.
The 4Ps of the Marketing Mix: Product, Price,
Promotion, and Place
Product Price Promotion Place
This is the amount This involves
This refers to the This refers to how and
customers pay for the communication
goods or services where products are
product. It is activities to create
being offered to meet made available to
influenced by factors awareness and
customer needs. Key customers. It includes
such as cost of persuade customers.
aspects include distribution channels,
production, This includes
features, benefits, logistics, and physical
competition, and advertising, public
quality, design, and store locations.
perceived value. relations, sales
packaging.
promotions, and
digital marketing.
Understanding the Interplay of the
4Ps and Their Impact on Marketing
Strategies
Product
A high-quality product often justifies a higher price, making
it more effective to promote through premium channels.
Price
A lower price point may require a greater emphasis on
promotions to attract price-sensitive customers.
Promotion
Effective promotions can boost sales and increase
awareness, leading to a higher demand for the product.
Place
Strategic distribution and convenient availability enhance
customer experience, increasing sales and brand loyalty.
Applying the Marketing Mix Concepts to
Real-World Business Scenarios
Scenario Product Price Promotion Place
New Innovative Competitiv TV Online
Smartphon features, e pricing, commerci retailers,
e Launch high- early bird als, social mobile phone
quality discounts, media carriers,
camera, trade-in campaigns physical stores
stylish options ,
design influencer
marketing
Sustainabl Eco- Premium Social media Online
e Clothing friendly pricing, storytelling, marketplaces,
Brand materials, sustainabl partnerships sustainable
ethical e with fashion
production materials environmenta stores, pop-up
, durable cost, fair l shops
designs trade organizations,
practices influencer
collaborations
THANK YOU
