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BusinessResearchChapter1

The document outlines research methods for business, emphasizing the importance of organized, systematic inquiry to solve organizational problems. It covers various aspects of the research process, including problem identification, data collection, and analysis, as well as the roles of internal and external researchers. Additionally, it distinguishes between applied and basic research, highlighting their respective purposes in addressing current issues and enhancing understanding of organizational phenomena.

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2 views

BusinessResearchChapter1

The document outlines research methods for business, emphasizing the importance of organized, systematic inquiry to solve organizational problems. It covers various aspects of the research process, including problem identification, data collection, and analysis, as well as the roles of internal and external researchers. Additionally, it distinguishes between applied and basic research, highlighting their respective purposes in addressing current issues and enhancing understanding of organizational phenomena.

Uploaded by

percepshan
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 27

Research

Methods for
Business
A skill Building Approach

Fourth Edition

Uma Sekaran
2
3
Copyright © 2003 John Wiley & Sons, Inc. Sekaran/RESEARCH 4E 1A
 Introduction to Research.
 Scientific Investigation.
 Technology and Business Research.
 The Research Process: Steps 1 to 3:
The Broad Problem Area,
Preliminary Data Gathering,
Problem Definition.
 The Research Process: Steps 4 and
5: Theoretical Framework
Hypothesis Development.
 The Research Process: Step 6:
Elements of Research Design.
4
 Measurement of Variables:
Operational Definition and Scales.
 Measurement: Scaling, Reliability,
Validity.
 Data Collection Methods.
 Sampling.
 Data Analysis and Interpretation.
 The Research Report.

5
 What is Research.
Research involves a series of well-thought-out and
carefully executed activities that will enable the
manager to know how org. problems can be
solved, or at least considerably minimized.
OR
Organized, systematic, data-based , critical,
objective, scientific inquiry or investigation into
a specific problem, undertaken with the purpose
of finding answers or solution to it.

Quantitative (structured questioner)


Qualitative (Open-ended questioner)

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Management may take Decision

On the determination of luck


On the basis of investigation
Choose between alternatives.

7
The main FUNCTION of
Management is Decision Making
 Good decision
• Problem Solved

 Poor decision
• Problem persists
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Situations

1. Machine on the shop floor stops


working
2. Employee absents from work floor.
3. Employees are not motivated
4. Creditors have negative perception
about your organization.

9
Check list for Good Decision
1. Do manager identify where exactly the problem
lies? Yes /No
2. Do they know what type of information are to be
gathered and how? Yes /No
3. Do they know how to make use of collected
information and draw appropriate conclusion to
make the right decisions? Yes /No
4. Do they know how to implement the results of the
process to solve the problem? Yes /No.

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Decision Making & Research
Problem Area
Problem identification
Gathering Information
Analysis of Data
Delineate (describe) the
factors OR
corrective
action
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What is Research.

Organized, systematic, data-based,


critical, objective, scientific inquiry or
investigation into a specific problem,
undertaken with the purpose of finding
answers or solution to it.

12
Business Research.
Is usually primarily conducted to resolve
problematic issues in or interrelated
among, the areas of business.
1. Accounting
2. Finance
3. Management
4. Marketing

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 Accounting: budget control system,
Practices and procedure, inventory costing
method, Cash recovery, taxation Planning.

 Finance: Operation of financial


institutions, financial ratios, leverage,
mortgage, merger, acquisition etc.

14
 Management: Employees attitude and
behavior, human recourses management,
impact of changing demographic on
management practices, production
operations.

 Marketing: Branding image, advertising,


after sale services, Consumer preferences,
new product development etc.

15
Fundamental Type of
Research
1. Applied Research:
– To solve the current
problem.

– Research done with


intention of applying the
results of the finding to solve
specific problems currently
being experienced in the
organization is called
applied research.

16
Fundamental Type of Research
2. Basic / Pure /Fundamental Research
– To improve our understanding about
problems.
– Research done chiefly to enhance the
understanding of certain problems
that commonly occur in
organizational setting and seek
method of solving them.

17
Fundamental Type of Research
2. Basic / Pure /Fundamental Research
– To generate a body of knowledge by trying
to comprehend how certain problems that
occur in organizations can be solved.
– e-g Multiculturalism, ethnicity,
demographic factors etc.

– Various organization General Electronic


Company
– Professors in universities .
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Fundamental Type of Research
2. Basic / Pure /Fundamental Research

Objective of Basic research is to


equip oneself with additional
knowledge of certain phenomena/
problems that occur in several
organizations.

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Effect of Nasal Spray on Flu
A research scientist surveys
1000 employees in different
organization setting to study the
efficacy of several type of nasal
sprays in controlling the flu
virus. He subsequently
publishes his finding in a high
respected medical journal.
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Why should a manager know
research?

 Facilitates good decision


making.
 Become able to discriminate
about research findings.
 Prevents vested (personal)
interests
 Educates to share pertinent/
significant and relevant
information with researcher.

21
Why should a manager know research?

 Help for calculation of risks and


probabilities attached.
 Understand the complexity of the
variables in organization.
 Integrate research with profession.
 Hire /select researcher /consultant
more effectively.
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The Manager –Researcher
Relationship
 Each should know
his /her role.
 Trust level
 Value system
 Acceptance of
findings and
implementation
 Issues of inside
versus outside
researchers.

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INTERNAL RESEARCHERS
Advantages
 Better acceptance from staff
 Knowledge about organization
 Would be an integral part of implementation and
evolution of the research recommendations.
Disadvantages
 Less fresh ideas
 Power politics could prevail
 Possibility not valued as “experts” by staff.

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EXTERNAL RESEARCHERS
Advantages
 Divergent and convergent thinking
 Experience from several situations in different type of
organizations.
 Better technical training, usually.
Disadvantages
 Take time to know and understand the organizational
system.
 Rapport and corporation from staff not only easy.
 Not available for evaluation after implementation
cost.
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WE VALUE YOUR FEEDBACK

26
k s
a n
T h
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