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Media and Information Literacy Lesson 1

The document discusses the process of communication, highlighting its importance, types (verbal and non-verbal), and the influence of media and information technology. It emphasizes the roles of feedback, noise, and the environment in effective communication, as well as the positive and negative impacts of social media. Additionally, it includes activities and assessments aimed at understanding and improving communication skills in the context of media usage.

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0% found this document useful (0 votes)
6 views28 pages

Media and Information Literacy Lesson 1

The document discusses the process of communication, highlighting its importance, types (verbal and non-verbal), and the influence of media and information technology. It emphasizes the roles of feedback, noise, and the environment in effective communication, as well as the positive and negative impacts of social media. Additionally, it includes activities and assessments aimed at understanding and improving communication skills in the context of media usage.

Uploaded by

cortezashley258
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication is the process of sending and

means, including speech, or oral


communication; writing and graphical
01
receiving messages through verbal or nonverbal

Social media such


representations; as Facebook
and signs, signals, and and
behavior.
Twitter serve as channel of
communication today
02
Social media provides great ways to
connect interact and communicate
with friends and family while living
03
separately.
Bias media help in the proper
dissemination of information and
communication.
04
In a public speaking situation, the
source of the message is the person
listening to the speech 05
There is communication even
without the presence of a
receiver of the message.
06
Noise has no effect on the
communication process. 07
Feedback provides an opportunity for the
audience to ask for clarification, to agree
or disagree, or to indicate that the source
08
could make the message more interesting.
.
.
Guide Questions
1. Why is communication
important?
2. What is communication?
3. Why do we communicate?
4. How do we communicate?
Learning Outcomes
1. Study communication as a process and how it is
influence by media and information.
2. Create a log that reflects their use and
interaction with media and information, and the
effects and influence of these in their
communication.
3. Draw a poster, compose a song/poem, list
etiquette or create info graphics showing how to
be responsible users of media and information.
What is Communication
the act or process of using words, sounds,
signs, or behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else
(http://www.merriam-webster.com)
Communication
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
What are the two basic types of
Communications?

VERBAL
NON-VERBAL
COMMUNICATION COMMUNICATION

• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions
COMMUNICATION PROCESS

FEEDBACK

MESSAGE
SENDER ENCODING DECODING RECEIVER

CHANNEL

NOISE
1 The Communication
Process
2
• Source
3 • Message
• Channel
4 • Receiver
• Feedback
5
• Environment
6 • Context
• Interference or Noise
7
SOURCE
-imagines, creates and sends the message.

-person giving the speech.

-convey the message through:

-tone of voice, body language, choice of clothing

-ENCODING- process of turning thoughts into


communication
MESSAGE
-stimulus or meaning produce by the source.
- Consists of:
-tone of voice, body language, appearance
(in a speech)
-writing style, punctuation, headings,
formatting (in a report)
-environment or context
NOISE- makes the message hard to hear
CHANNEL
-way in which messages travel
-Includes:
- face-to-face conversation, letters,
telephone calls, text messages, email,
internet (social media such as
Facebook and Twitter), blogs, tweets,
radio, tv, written letters, brochures
and reports.
RECEIVER
-receives the message from the
source
-analyze and interpret the message
-listens, sees, touches, smells and/or
tastes to receive the message
-decodes the message
DECODING-process of turning
communication into thoughts
FEEDBACK
-composed of messages the receiver
sends back to the source.
- Verbal or nonverbal
-provides an opportunity to ask
clarification, to agree or disagree, or
to indicate that the source is
interesting.
ENVIRONMENT
-atmosphere, and physical where individual
sends and receives messages.
-includes:
-Tables, chairs, lighting and sound
equipment that are in the room.
-The room itself
-Factors like formal dress that indicate open
or caring or more professional and formal.
-Choice of text is influenced by the
CONTEXT
-settings, scene and expectations of
the individuals involved.
Psychological, circumstances,
situation
-business suits (environmental
cues)influence expectations of
language and behavior.
INTERFERENCE or NOISE
-Blocks or changes the message.
PSYCHOLOGICAL NOISE is when
thoughts occupy your attention while
hearing or reading a message.
-stereotypes, reputations,
assumptions and biases
-interferes to communication process.
Pros and Cons of Media and
Information Technology
Identify five media and information gadgets you have and
state the positive an the negative influences/ effects of
these in your life especially in dealing with other people
My MI How I Positive Negative
Effects/Influ Effects/influence
Gadget utilize ence on my on my
s these communicat communication
gadgets for ion with with others
others
Communica
tions
PICTURE ANALYSIS
1. What is the
message of the
picture?
2. Do you agree
with the message?
3. What important
lesson can we
derived from this
picture?
How is communication affected by media and
information?

MEDIA Communication INFORMATION


 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
VIDEO PRESENTATION
• Media Minute Introduction: What is
media anyway?
• YouTube Channel: MediaSmarts
• Date Uploaded: Oct. 17, 2013
• https://www.youtube.com/watch?v=bBP_kswrtrw
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as a tool or
medium for communication?
 How did Facebook affect or change the way
we communicate with other people?
On February 4, 2004, a
Harvard sophomore named
Mark Zuckerberg launches
The Facebook, a social media
website he had built in order
to connect Harvard students
This Photo by Unknown with one another.
Author is licensed under
CC BY-SA-NC
FORMATIVE ASSESSMENT:
RECITATION

 How did Facebook affect the quantity


and quality of information available to
people? Is it a good thing or bad thing?
MEdia and Information
Influence to Communication
• Media becomes a source of
misinformation and fake news
• Though media help us improve the
way we communicate, it is also
abused by many.
• Media can also pose medical, social
and psychological issues.
DIFFERENTIATED ACTIVITY
Describe how communication is influenced by media and
information
Task Options:
G1-Draw how communication is influenced by media and
information
G2-Compose a song and sing the lyrics expressing how
communication is influenced by media and information
G3-Roleplay how communication is influenced by media and
information
G4-Reporting/Newscasting-Create a speech how communication
is influenced by media and information and deliver it in the
class.
Think Before You Click
Below are the activities that you will do to show how it is to be a
responsible social media user. Just choose one from among the
options.
Task Options:
G1-Make a poster campaigning for responsible use of media and
information.
G2-Compose a song or a poem expressing how to be responsible media
and information user.
G3-List etiquettes on the use of media and information.
G4-Make a computer graphic presentation illustrating the responsible
use of media and information.
G5-Create an infographic on how to avoid the negative effects of media
and information
Think Before You Click
Below is the rubric for your performance task:

Description Score
Demonstrate complete understanding of 5
the task. All the requirements of the task are
included in the response.
Demonstrates considerable understanding 4
of the task. All requirements of the
task are included.
Demonstrates partial understanding of the task. 3
All requirements of the task are included.
Demonstrates little understanding of the task. All requirements 2
of the task are included.
Demonstrates no understanding of the task. 1
No response/ task not attempted. 0
Complete Me
DIRECTIONS: Complete the following statements about
what you have learned about the lesson.
Communication is______________
Communication is a process because__________________
The positive influence of media and information to
communication are
_______________________________
The negative influence of media and information to
communication are
____________________________________
SOMETHING TO THINK ABOUT
• “The speed of communications is
wondrous to behold. It is also true
that speed can multiply the
distribution of information that we
know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html

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