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Business

The document outlines various marketing strategies including traditional, organic, and digital marketing, emphasizing their roles in engaging potential customers. It discusses lead generation techniques and the importance of converting leads into paying customers through effective marketing. Additionally, it highlights the operational processes necessary for delivering products or services efficiently.

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aswini kurra
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19 views22 pages

Business

The document outlines various marketing strategies including traditional, organic, and digital marketing, emphasizing their roles in engaging potential customers. It discusses lead generation techniques and the importance of converting leads into paying customers through effective marketing. Additionally, it highlights the operational processes necessary for delivering products or services efficiently.

Uploaded by

aswini kurra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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B U S I N E SS

D E V E LO P M E N T
TRAINING

NANDINI SINGH
Protocols

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Potential prospect
Is an individual or business that matches the target audience criteria for a
product or service and shows initial interest. They have the potential to
become a lead with further engagement and nurturing .

Traditional marketing
This involves conventional advertising methods like TV, radio,
newspapers, magazines, billboards, and direct mail. It focuses on
reaching local audiences and building brand awareness through offline
channels.

Organic marketing
This refers to unpaid strategies that drive traffic and engagement
naturally, such as SEO, content marketing, social media posts, and
word-of-mouth. It emphasizes providing value and building trust over
time.

Digital marketing
This leverages online platforms like websites, social media, email, and
search engines to reach and engage audiences. It includes both paid
(e.G., Ads) and organic methods, offering measurable results and global
reach.

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Organic Marketing
Research
Gathering data on target
audiences, competitors, and
market trends to create
relevant and value-driven
strategies without paid
promotions. Focuses on
understanding what naturally
attracts and engages the
audience.

Pitch Content Marketing


A compelling proposal highlighting Creating high-quality,
how organic strategies like SEO, informative, and engaging
social media, and valuable content content (blogs, videos,
can build brand trust, drive infographics, etc.) to attract,
engagement, and achieve long-term educate, and retain customers.
results without heavy ad spend. The aim is to naturally build
authority and trust.

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Lead Generation
Lead generation is the process of attracting and
capturing the interest of potential customers
(leads) to build a pipeline for sales or business
growth. It involves using various marketing
strategies to identify and nurture prospects until
they are ready to engage with your product or
service.

Common Lead Generation Techniques:


Conversion
The act of turning a lead or prospect into a 1.Content Marketing.
paying customer, achieved by guiding them 2.Social Media Marketing
through the sales funnel using persuasive 3.Email Campaigns
marketing and strong calls to action. 4.Landing Pages
5.Networking and Events

Operation
The behind-the-scenes processes and activities
that ensure the smooth delivery of products or
services, including logistics, customer support,
and team coordination to meet customer
expectations efficiently.

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Conversion
The act of turning a lead or prospect into a paying customer, achieved by guiding
them through the sales funnel using persuasive marketing and strong calls to
action.

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THANK YOU

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