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Super Detailed Business Research Design Part 2

The document outlines the importance of business research design, which serves as a blueprint for conducting research efficiently, ensuring validity, reliability, and minimizing bias. It covers various research methods, including qualitative, observational, experimental, and survey-based approaches, each tailored to specific business needs. Additionally, it highlights case studies from companies like Coca-Cola, Starbucks, and Walmart to illustrate the practical application of these research designs.

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ernie_gilas
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14 views25 pages

Super Detailed Business Research Design Part 2

The document outlines the importance of business research design, which serves as a blueprint for conducting research efficiently, ensuring validity, reliability, and minimizing bias. It covers various research methods, including qualitative, observational, experimental, and survey-based approaches, each tailored to specific business needs. Additionally, it highlights case studies from companies like Coca-Cola, Starbucks, and Walmart to illustrate the practical application of these research designs.

Uploaded by

ernie_gilas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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The Design of Business Research

• Business research design is the blueprint for


conducting research efficiently. It includes
decisions on data collection methods,
measurement techniques, and data analysis
strategies.

• **Key aspects:**
• - Ensures research validity and reliability.
• - Helps structure the research process
systematically.
Importance of Research Design
• 1. **Provides Structure**: A well-defined
research design ensures that the study is
conducted in a logical and organized manner.
• 2. **Ensures Validity and Reliability**: Good
research design helps obtain accurate and
repeatable results.
• 3. **Minimizes Bias**: Reduces subjectivity
and ensures data integrity.
• 4. **Enhances Decision-Making**: Enables
businesses to make informed decisions based
Research Design: An Overview
• Research design provides a structured plan for
data collection, analysis, and interpretation.

• **Key elements of research design:**


• - Research objectives
• - Research method selection
• - Sampling techniques
• - Data collection process
• - Data analysis and reporting
Types of Research Design
• 1. **Exploratory Research**: Used when little
information is available; helps generate new
ideas.
• 2. **Descriptive Research**: Provides an in-
depth understanding of a market,
phenomenon, or population.
• 3. **Causal Research**: Determines cause-
and-effect relationships between variables.
Key Components of Research
Design
• 1. **Research Objectives**: Clearly define
what the study aims to achieve.
• 2. **Data Collection Methods**: Surveys,
interviews, observations, or experiments.
• 3. **Sampling Techniques**: Methods for
selecting participants (random, stratified,
etc.).
• 4. **Data Analysis**: Statistical and
qualitative techniques for interpretation.
Case Study: Research Design at
Coca-Cola
• Coca-Cola employs a mix of descriptive and
causal research to understand consumer
behavior and test marketing strategies.

• **Example:**
• Conducting A/B testing on advertisements to
measure consumer engagement and purchase
intent.
Qualitative Research
• Qualitative research explores subjective
experiences, opinions, and behaviors.

• **Characteristics:**
• - Focuses on open-ended questions.
• - Provides deep insights into human emotions
and motivations.
• - Often involves smaller sample sizes.
Methods of Qualitative Research
• 1. **Interviews**: One-on-one discussions to
gain in-depth insights.
• 2. **Focus Groups**: Group discussions to
explore opinions on a product or service.
• 3. **Case Studies**: Detailed analysis of a
particular business situation.
• 4. **Ethnographic Research**: Observing
participants in their natural environment.
Advantages and Disadvantages of
Qualitative Research
• **Advantages:**
• - Provides rich, detailed information.
• - Helps understand consumer motivations and
behaviors.
• - Flexible and adaptable to research needs.

• **Disadvantages:**
• - Time-consuming and costly.
• - Subject to researcher bias.
Case Study: Starbucks and
Qualitative Research
• Starbucks uses ethnographic research to
observe customer behavior and improve store
layout and product offerings.

• **Example:**
• Researchers observed how customers
interacted with self-service stations and
adjusted store design accordingly.
Observation Studies
• Observation research involves watching and
recording behaviors without direct interaction.

• **Why use observational research?**


• - Provides real-time, authentic data.
• - Reduces self-report bias common in surveys.
• - Useful in retail, healthcare, and social
sciences.
Types of Observation Studies
• 1. **Naturalistic Observation**: Observing
behaviors in real-world settings.
• 2. **Structured Observation**: Using
predefined categories for systematic
recording.
• 3. **Participant Observation**: The
researcher actively engages with subjects.
• 4. **Mechanical Observation**: Using
cameras, sensors, or AI-driven analytics.
Benefits of Observation Studies
• 1. **Captures natural behavior**: No artificial
conditions influence participants.
• 2. **Minimizes recall errors**: Participants
are unaware they are being observed.
• 3. **Useful across industries**: Retailers use it
to study shopping behaviors, while hospitals
use it to monitor patient interactions.
Case Study: Walmart’s Use of
Observational Research
• Walmart tracks customer movement,
checkout time, and product interaction to
optimize store layout and product placement.

• **Example:**
• Using heat maps to track areas where
customers spend the most time.
Experiments
• Experimental research establishes cause-and-
effect relationships by manipulating variables
and measuring outcomes.

• **Why conduct experiments?**


• - Helps validate marketing strategies.
• - Identifies the impact of different pricing
models.
• - Tests consumer reactions to product
changes.
Key Components of Experimental
Research
• 1. **Independent Variable (IV)**: The factor
that is manipulated.
• 2. **Dependent Variable (DV)**: The
measured response.
• 3. **Control Group**: A group that does not
receive the experimental treatment.
• 4. **Random Assignment**: Ensures fair
distribution across experimental conditions.
Types of Experimental Designs
• 1. **Laboratory Experiments**: Conducted in
controlled settings.
• 2. **Field Experiments**: Conducted in real-
world environments.
• 3. **Quasi-Experiments**: Lacks full control
over variables but still examines causality.
Case Study: A/B Testing in Digital
Marketing
• Companies like Google and Facebook use A/B
testing to experiment with different website
designs, ad placements, and product features.
Surveys
• Surveys collect structured data from
respondents through predefined questions.

• **Uses of surveys:**
• - Customer satisfaction measurement.
• - Brand perception analysis.
• - Market segmentation studies.
Types of Survey Methods
• 1. **Questionnaires**: Paper or digital forms
with predefined questions.
• 2. **Telephone Surveys**: Reaching
participants via phone calls.
• 3. **Online Surveys**: Conducted through
platforms like Google Forms or SurveyMonkey.
• 4. **Face-to-Face Interviews**: Personal
interactions for richer insights.
Survey Design Best Practices
• 1. **Use clear and unbiased wording.**
• 2. **Keep surveys short and relevant.**
• 3. **Offer incentives for participation.**
• 4. **Pilot test before mass distribution.**
Case Study: Pew Research Center
and Public Opinion Surveys
• Pew Research conducts large-scale surveys to
analyze political, social, and economic trends
worldwide.
Summary of Business Research
Design
• Business research design ensures systematic
data collection and informed decision-making.
Different research methods—qualitative,
observational, experimental, and survey-
based—serve specific business needs.
Future Trends in Business Research
Design
• 1. AI-driven survey analysis.
• 2. Real-time big data collection.
• 3. Automated qualitative research tools.
Discussion Questions
• 1. How does research design impact business
decision-making?
• 2. What are the ethical considerations in
qualitative research?
• 3. How can businesses improve survey
reliability?
• 4. Why are experiments crucial in marketing
research?
• 5. What are the advantages of observational
research over surveys?

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