HAVE A SAFE AND HEALTHY

MORNING, EVERYONE!
Basic PCR Operations
Making Community Relations Effective and Relevant
#Inform #Engage #Influence #Lead
TRAINING OBJECTIVES
At the end of the lesson, the participants will be able to:
1. Define the concept of “community policing”;
2. Identify the principles of community policing;
3. Explain the concept of Police Community Relations;
4. Discuss PNP Master Plan “TAGATAGUYOD”; and

5. Enumerate various Police Community Relations programs

and activities.
Police Community Affairs and Development Group (PCADG)

General Orders DPL 18-01 dated January 11, 2019 issued

by the National Headquarters Philippine National Police:
Restructuring and Strengthening of Police Community
Relations Group as approved per
NAPOLCOM Resolution No. 2019-044
dated January 11, 2019.
PCADG Mission:

To undertake Police Community Relations

programs and activities in partnership
with concerned government agencies,
volunteer organizations and the
community in order to prevent crime and
attain a safe, and peaceful environment.
 Lesson Starter

What is MKK=K peace and security

framework of our CPNP?
What is Police Community Relations?
“To have an effective PCR, we should not only
be contented in winning the hearts and
minds of the people but more than that,
we have to treasure the fruits of our
winning”
RECIPROCAL RESPONSIBILITY
▪ Requires that the PNP and the public work
together towards the attainment of a healthy and
peaceful environment.

▪ The Police and the Public play a major role in the

peace and order effort.

▪ The participation and support of the citizenry in

police’s anti-crime campaign is indispensable.
 POLICE ANTI-CRIME ACTIVITIES
PREVENTION DISSUADE RESTRAIN
(Opportunity) (Intent) (Capability)

1. Manhunts
1. Crime detection 1. Information
2. Arrests
2. Crime prevention 2. Interviews
3. Searches
3. Emergency service 3. Interrogation
4. Order maintenance 4. Instrumentation 4. Raids
5. Case build-ups
6. Prosecution
7. Accounting of
Firearms
 PUBLIC’S FUNCTIONS
Prevention policing Persuasive policing Self Policing
(I refuse to be a victim) (I refuse to be a criminal) (I refuse to be violent)

1. Volunteers as
1. Neighborhood 1. Maintains good
witness and
watch citizenship
partners in filing
2. Emergency services 2. Builds strong
cases
or disaster family ties
2. Refuses
coordinating efforts 3. Strives for good
commission of
3. Civic actions quality of life
abuse and other
4. Environmental 4. Exemplifies moral
public disturbance
protections uprightness
3. Follows rules
 OPERATIONAL SCHEME OF RECIPROCAL
RESPONSIBILITY

OPPORTUNITY MOTIVE/INTENT CAPABILITY

P
PREVE DISSUA RESTRAI
O NT
EliminateNT DE Neutralize the
L the
to commit
opportunity
Discourage
of criminal
flourishing of crime. Account
perpetrators
“We need the I
C
crime
PATROL
mind
INVESTIGATION
for tools (GUNS)
MANHU
indispensable E OPN
Crime
Crime
detection
Emergency
prevention
WORKS
Informat
Intervie
ion
Interroga
ws
NT
Arre
st
Law
PAGLALAN
Enforcemen (Gu
participation and Order
service
maintenance
Instrument
tion
ation
SAG
t ns)

of the citizenry in
their anti crime THEORY OF RECIPROCAL
RESPONSIBILITY
campaign” P PREVENTIVE
POLICING
PERSUASIVE
POLICING
SELF
POLICING
U
B Refuse to be Refuse to be Refuse to (volunteer
L Neighborhood
victims Good
criminals Citizen
Violence ism)
Emergency
watch Better
citizenship Witn
complaint
I (Disas
services Quality
family of Suspect
ess
C Civilter)
(Environmental
Values/
life Disarma
identification
Actions Morality Rehabilit
ment
protection) ation
19
REMEMBER!
The POLICE needs
community support and cooperation

The COMMUNITY needs

police security and protection
What makes PNP’s partnership
with the community successful?
When you walk on the
street and find a broken
window on an abandoned
house or building, graffiti
on the walls, trash on the
roads, what will be your
impression of the
community/neighborhood
?
 BROKEN WINDOW THEORY
▪ maintaining and monitoring urban environment is a
well-ordered condition that may stop further
vandalism and escalation into more serious crime

▪ small acts of deviance, littering, graffiti, petty crimes

and common unlawful things will escalate into more
serious crime if ignored and not immediately address

▪ fix the problems while they are still small to avoid

further damage.
 COMMUNITY POLICING
▪ It is the collaboration, cooperation and
partnership between the police and the
community to identify and solve community
problems.

▪ It is created to adapt to the changing environment.

▪ It encompasses a variety of philosophical and

practical approaches & is still evolving rapidly.
 8Ps OF COMMUNITY POLICING
• Assigning officers to permanent
Permanent
assigned beats to develop partnership

• Decentralizes police officers to allow them

Place to be assigned to a clearly defined
neighborhood

• The neighborhood becomes a full-fledged

Partnership partner based on mutual respect and
support.

Problems • Focus on solving problems.

 8Ps COMMUNITY POLICING
• Rests on the belief that contemporary
Philosophy challenges require the police to provide full-
service policing, proactive and reactive.

• Officers and residents get to know each

Personalized
other on a first name basis.

• Maintains a strong focus on law

Policing
enforcement.

• Patrol and its related interaction with

Patrols residents is a significant portion of
community based policing.
 BASIC PRINCIPLES OF
COMMUNITY POLICING
1. Prevention of crime is the basic mission of the
police.
2. Police must be respected by the community.
3. Cooperation of the public decreases as the use
of force increases.
4. The police must render impartial enforcement
of the law.
 BASIC PRINCIPLES OF
COMMUNITY POLICING
5. Physical force is used only as a last resort.
6. The police are the public and the public are
the police.
7. Police represents the law.
8. The absence of crime and disorder is the test
of police efficiency.
COMMUNITY AND SERVICE-ORIENTED POLICING (CSOP)
SYSTEM FRAMEWORK
 STRATEGIC CHANGE AGENDA OF CSOP
SUBJECT FROM TO
Law enforcer and community
POLICE OFFICER Law enforcer
leader
Enhanced law enforcement for
Law enforcement to
POLICE MINDSET peace and community
prevent and solve crime
development
Center for law Center for peace and
POLICE STATION
enforcement community development
LGU and police force as
Subject to local partisan
POLICE FORCE partners in community
politics
development
STAKEHOLDERS
Separate/individualized Integrated programs and
(NAPOLCOM, PNP, LGU,
programs, shared resources
CITIZENRY)

NAPOLCOM OVERSIGHT
Minimal, reactive Strategic, proactive
FUNCTION
PCR: The Heart & Soul of
Policing
PCR is the ‘partnership
of the police and the
people’ towards the
attainment of a peaceful
and orderly community.

PCR must be ‘Seen, Admired,

Felt, and Experienced’ by the
people.
POLICE COMMUNITY RELATIONS
▪ Development and retention of attitudes and behavior
towards police .
▪ Creates mutually supportive relationship between the
institution and the community.
▪ Nucleus of all peacekeeping efforts.
▪ Serves as the catalyst in community empowerment.
▪ Maintains and develops goodwill and confidence of the
community for the police.
▪ Develops public understanding, support and appreciation for
the services of the police.
▪ Creates broader understanding and awareness, sympathy
with the problems and needs of the police.
What is PCAD Masterplan
Tagataguyod?
POLICE COMMUNITY AFFAIRS AND
DEVELOPMENT MASTER PLAN
MC 2019-046 “TAGATAGUYOD”
 REFERENCES:
• Presidential Proclamation No. 764 dated
January 24, 2005, amending Presidential
Proclamation No. 783 dated April 12, 1996,
Declaring the Month of July of Every Year as
Police Community Relations Month;
• Quad Concept of Operations;
• Community and Service-Oriented Policing
(CSOP) System;

36
 REFERENCES:
• PNP P.A.T.R.O.L. PLAN 2030;
• Police Community Relations Master Plan
October 2002;
• LOI PNP Organization Plan “SAMBAYAN”
October 2002; and
• LOI PNP Communications Plan “SANTINIG”
October 2002.

37
 RATIONALE:
• Police Community Affairs and Development
Strategy
– Intensify community support;
– Raising positive trust and perception;
– Safer and more secure community; and
– Effective crime prevention and crime
solution activities.
 RATIONALE:

• Adaption to fast-changing environment

– Technological shifts;
– Socio-cultural transformations; and
– Intensified police-community partnership.
 SITUATION:
• Philippine Development Plan 2017-2022;
• Republic Act No. 6975 Section 2:
– Declaration of Policy: promote peace and
order, ensure public safety, and further
strengthen local government capability
towards the effective delivery of the basic
services to the citizenry through the
establishment of a highly efficient and
competent police force.
 SITUATION:
• 2-pronged Strategy for Internal and External
Audiences:
– SANTINIG – information and communication;
and
– SAMBAYAN – community organizing and
mobilization.
• Community and Service-Oriented Policing
System:
– NAPOLCOM Resolution No. 2015-342 dated
July 21, 2015 – through collaboration and
cooperation of LCEs.
Mod 1 Lesson 1.11 REV: 2020 41
 SITUATION:
• Community and Service-Oriented Policing
System:
– NAPOLCOM Resolution No. 2015-003 dated
November 12, 2015:
• Formulate and adopt effective mechanisms for
the coordination, cooperation, and consultation
involving LCEs, citizenry and law enforcement
agencies;
• Formulate and pursue a 3-year, term-based,
Peace and Order and Public Safety Plan;

42
 SITUATION:
• Community and Service-Oriented Policing
System:
– NAPOLCOM Resolution No. 2015-003 dated
November 12, 2015:
• Convene the Peace and Order Council quarterly,
or as necessary; and
• Perform and exercise other additional functions
and duties as authorized by NAPOLCOM.

43
 SITUATION:
• Information and Communications
Technology – transformed and
revolutionized processes and transactions:
– Cyber-space/Internet; and
– Social-media.

Mod 1 Lesson 1.11 REV: 2020 44

 SITUATION:

• Transition – from 2-pronged

strategy to more logical, flexible,
and consistent 3-dimentional tools:
– Information Development Operations;
– Public Information; and
– Community Affairs and Development.

45
 Birth of “TAGATAGUYOD”
– To advocate, reflects the inherent Filipino
character which stands and leads to make
a cohesive community generating a more
secure and safe place to live, work, and
do business;
– Infuses the importance of social
awareness and cultural understanding;
– Acknowledges the crucial contribution of
the family at the core of the community;
46
 Birth of “TAGATAGUYOD”
– Using trends in communication
innovations;
– Enhance community engagement;
– Sustain community support ;
– Make services more accessible; and
– Recognize the role of the international
community to forge stronger stakeholder
relations.

47
PCAD Master Plan “TAGATAGUYOD”
▪ A new face of PCR for giving a more
purposive role of the community and an
even more significant contribution to
local and national development

▪ More logical, flexible, and consistent to

its dimensional tools
PCAD Master Plan “TAGATAGUYOD”
▪ Harmonizes programs, projects and
activities to:
• inform
• engage
• influence; and
• lead communities towards achieving
a better public order and safety in the
support of quad operational concept
PURPOSE OF TAGATAGUYOD:
• In support to the Quad Operational
Concept:
– To strengthen police community affairs
and development programs and
activities;
– To harness citizens’ participation as
PNP partners in the maintenance of
public order and safety;
PURPOSE OF TAGATAGUYOD:
• In support to the Quad Operational
Concept:
– To gain higher level of public trust and
confidence for the PNP; and
– To make PCR as a basic police
competency, the police being a role
model and a servant leader in the
community.
GUIDELINES OF TAGATAGUYOD:

QUAD CONCEPT OF OPERATIONS

INVESTIGATION

INTELLIGENCE
OPERATIONS

POLICE COMMUNITY RELATIONS

52
GUIDELINES OF TAGATAGUYOD:
QUAD CONCEPT OF OPERATIONS

Paradigm shift is a
INT
S
ION

ELL result of leveling up

AT

IG
by sustaining and
ER

EN
OP

CE
expanding a sense of
POLICE COMMUNITY RELATIONS
community
INVESTIGATION

53
 PCAD DIMENSIONS

Information
Development
Operations

Inform Influence

Lead

Public Community
Information Engage Affairs &
Development
 PCAD DIMENSIONS
IDO Information Development Operation
PI Public Information
CAD Community Affairs and Development

ADVERSARY GROUPS/MASS
BASE SUPPORT/
NEUTRALS/INFLUENCERS

T O PNS
S
PN
PP T O

PR
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SU OR
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IN
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MA EV
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INT MMU

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PCAD
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MM RO
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PUBLIC AFFAIRS COMMUNITY ORGANIZING

S
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SOCMED ENGAGEMENT COMMUNITY MOBILIZING

IN
FL

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ENGAGE
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 THE CMO TRIANGLE

ENEMY
TARGET SUPPORTERS/MASSBASE
PROGRAM COMPONENT
AUDIENCE
TYPES OF
ACTIVITIES

N
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AFFAIRS
PU

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AFFAIRS
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RELATIONS/PARTNERSHIP

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PE
INFORMATION DEVELOPMENT
OPERATIONS (IDO)
▪ Eligible and trained PCAD Officers as lead for
activities
▪ Conduct of Target Audience and issue Analysis
▪ Provides support for the Strategic Communication
to orchestrate actions, words and images to
achieve strategic goals in order to address real-
time issues
▪ Developed products which positively affects the
cognition/thinking faculties of predetermined
target audience
IDO Strategies include:
a. Issue Management
b. Communication Support Operation
c. Internet-based Support Operations
d. Product Development (Themes and
Messages)
IDO has three classifications
a. Offensive – proactive measures on anticipated
or emerging issues before it becomes a crisis

b. Defensive – controlling the crisis/situation from

scaling

c. Extensive – day-to-day routine of crafting and

developing products that conveys strong
message (memes, inforgraphics, informercials,
printed materials)
 PUBLIC INFORMATION (PI)

▪ Eligible and trained PCAD Officers as lead for activities

▪ Intends to empower, educate and encourage
community to participate in the information chain
▪ Public awareness prior, during and after the activities
▪ Utilization of Television, Radio, Internet, Messaging,
and Print
▪ Non-classified information for dissemination
▪ Engagement of Social Networking Team to amplify
messages
 PUBLIC INFORMATION (PI)
▪ Uses various platforms/strategies:
a. Public Affairs
b. Social Media Engagement
c. Information Advocacy and
Dissemination through TRIMP and
other available platforms
▪ Shall be conducted prior, during, and after
every activity to sustain awareness and the
impact to the community
 COMMUNITY AFFAIRS AND
DEVELOPMENT (CAD)
▪ Uses 3 Components:
1. Community Engagement and
Arousal/Awareness
2. Community Organizing
3. Community Mobilizing
▪ Generates community partnerships and forges
strong alliances with the community
▪ Seeks the support, trust and confidence of the
people through strengthened linkages
 COMMUNITY AFFAIRS AND
DEVELOPMENT (CAD)
• Eligible and trained PCAD Officers as lead for
activities
• PCAD activities from NHQ down to City/
Municipal level – community support
operations
• Initiate and provide assistance on matters
that need support and coordination
• Private sector partnership and collaboration
 COMMUNITY AFFAIRS AND
DEVELOPMENT (CAD)
• Partnership shall be covered by MOA/MOU
• Various recognized stakeholders/CSOs federated
under one umbrella “PNP Kasama sa
Pagtataguyod” or “PNP Ka-Taguyod”
• Monitoring of Barangay Peacekeeping
Operations, Barangay Peacekeeping Action
Teams, and Pulis sa Barangay
• Observation of CSOP
 OTHER RESPONSIBILITIES
• Inclusion of PCAD module in all mandatory and
specialized courses
• Organize Speakers Bureau
• Support TRIMP to re-echo PNP accomplishments
and reinforce communications
• Produce and distribute IEC materials
• Establishes linkages with CSO/NGA/NGOs in the
conduct of PCAD activities
• Strengthen communication with its internal and
external audiences
• Document PCAD activities
• Perform other related tasks
 PCR PROGRAMS

1. Service Oriented Programs

2. Public Community Safety Programs
3. Institutional Development Support Programs
4. Community Information/Education Programs
5. Economic Welfare Development Programs
 COMMAND MEMORANDUM
CIRCULAR NO. 16-2021
dated May 6, 2021

Police Community Relations (PCR)

Strategies in Support to End Local
Communist Armed Conflict (ELCAC)
 CMC NO. 16-2021
Specific Objectives:
a. Support the implementation f EO 70 and the PNP
Retooled Community Support Program by integrating
and conducting the PNP Police Community Affairs and
Development programs in barangays;

b. Removal of CTG influence and establish good

governance in the barangay by sustaining the gains,
preserving resurgence, and insulating the unaffected
communities; and

c. Maintain a “safe and conflict-resilient barangays

 CMC NO. 16-2021
Four Strategies to combat insurgency in
support of ELCAC
1. Creation of PNP RCSP Team for
Geographically Isolated and
Disadvantaged Areas (GIDAS)
2. RCSP for White Areas
3. AKAP-Kapatid Program
4. Information Drive
 PNP MEMORANDUM CIRCULAR
2020-034 dated May 20, 2020
Guidelines and Procedures on Social Media
Content, Post and Engagement utilizing
Official Media Accounts and Individual
Accounts of PNP Personnel
▪ As a general rule, the state is enjoined to
respect rights, to association, self-
organization, and freedom of expression
of each and every individual. Although,
these rights are guaranteed by the
Constitution, these are not absolute in
public sector.
▪ The rights to association, self-
organization, and freedom of expression
are limited for those who enter
government service, as government
employees are subjected to a different
degree of limitation.

▪ A citizen who accepts public

employment must accept certain
limitations on his/her freedom.
 PURPOSES:
▪ To attain a more responsible and purposive
sharing of information that reflect a
service-oriented and disciplined
organization;

▪ To promote accountability and

responsibility in information sharing using
social media platforms;
 PURPOSES:
▪ To encourage self-regulation and discipline
in the use of social media accounts as
public servants; and

▪ To provide a safer and more secure use of

official PNP social media accounts and
individual social media accounts of the
PNP personnel.
 GENERAL GUIDELINES:
▪ Ensure that all posts are not libelous, do
not trigger cyber-bullying, and do not
violate the Data Privacy Act and
Intellectual Code of the Philippines;

▪ Ensure that all posts shall not disclose

confidential information detrimental to
the safety of any individual;
 GENERAL GUIDELINES:

▪ PNP personnel is prohibited to post any

grievances/complaints against the PNP if
the subject of his/her grievance/complaint
is covered by the PNP Grievance Machinery
or Disciplinary Machinery, and fully observe
“exhaustion of administrative remedies
principle”;
 GENERAL GUIDELINES:
▪ Ensure that the social media posting of the
unit/office are reliable and validated prior to
posting by verifying information from
reliable and authorized sources only;

▪ Ensure that postings, comments and

responses are approved by the Social Media
Manager;
 GENERAL GUIDELINES:
▪ Guarantee that the posts using the social
media accounts are relevant to the
organization's advocacies, plans, programs,
and activities;

▪ Acknowledge concerns within 24 hrs as

posted/commented on the office’s/unit’s
social media account;
 ADMINISTRATIVE SANCTIONS:
▪ Any personnel who violates any of the
General Guidelines of this MC shall be
charged with Less Grave Neglect of Duty.

▪ If the act committed also constitutes a

violation of law, he/she shall be charged for
such act depending on the duration of the
imposable penalty in relation to NAPOLCOM
Memorandum Circular No. 2016-002.
 CONNECTED COMMUNITIES ARE
SAFER AND DEVELOPED COMMUNITIES