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AI in Marketing Presentation Updated

The document provides an overview of the integration of Artificial Intelligence (AI) in marketing, highlighting its evolution from traditional to AI-powered marketing. Key uses include chatbots, personalized recommendations, and predictive analytics, which enhance customer experience and efficiency while presenting challenges such as data privacy and implementation costs. It emphasizes the necessity for businesses to invest in AI to stay competitive and the importance of ethical practices in its application.

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45 views15 pages

AI in Marketing Presentation Updated

The document provides an overview of the integration of Artificial Intelligence (AI) in marketing, highlighting its evolution from traditional to AI-powered marketing. Key uses include chatbots, personalized recommendations, and predictive analytics, which enhance customer experience and efficiency while presenting challenges such as data privacy and implementation costs. It emphasizes the necessity for businesses to invest in AI to stay competitive and the importance of ethical practices in its application.

Uploaded by

mansigahlot2610
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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An Overview of the Use of

Artificial Intelligence in
Marketing
Presented by: Yash K. Shekhare
G. S. College of Commerce &
Economics, Nagpur
Introduction to AI in Marketing
• Marketing involves researching, advertising,
selling, and distributing products/services.
Artificial Intelligence (AI) enhances marketing
by using data analysis, automation, and
predictive modeling.
Evolution of Marketing & AI
• - Traditional marketing: Print, TV, and radio
advertisements.
• - Digital marketing: Social media, search
engines, and email.
• - AI-powered marketing: Personalized
recommendations, chatbots, and automation.
Key Uses of AI in Marketing
• - Chatbots for customer service
• - Personalized content recommendations
• - Predictive analytics
• - Automated email marketing
• - AI-driven digital advertising
Benefits of AI in Marketing
• - Improved customer experience
• - Higher efficiency and automation
• - Data-driven decision-making
• - Enhanced targeting and personalization
• - Increased ROI for businesses
Challenges & Limitations of AI in
Marketing
• - Data privacy concerns
• - High implementation costs
• - Need for skilled professionals
• - Risk of biased algorithms
• - Rapid technological changes
Case Studies: AI in Marketing
• - **Netflix**: AI-driven personalized
recommendations
• - **Amazon**: AI-powered product
suggestions & Alexa
• - **Spotify**: AI-based playlist
recommendations and predictive analytics
Conclusion & Recommendations
• - AI is revolutionizing marketing by enhancing
personalization and efficiency.
• - Companies should invest in AI to stay
competitive.
• - Ethical AI practices and customer data
protection are crucial.
• - Continuous learning and adaptation to AI
advancements are necessary.
AI in Digital Advertising
• - AI optimizes ad placements and bidding
strategies.
• - Google and Facebook use AI for targeted ads.
• - AI-powered retargeting improves conversion
rates.
AI-Powered Customer Insights
• - AI analyzes large datasets for consumer
behavior.
• - Helps in predicting market trends.
• - Improves customer segmentation and
targeting.
Role of Chatbots in Marketing
• - AI-powered chatbots provide 24/7 customer
support.
• - Reduce response time and improve customer
satisfaction.
• - Used by companies like Amazon, Sephora,
and H&M.
AI in Social Media Marketing
• - AI analyzes social media trends and user
sentiment.
• - Automates content curation and
recommendations.
• - Used in platforms like Instagram, Facebook,
and Twitter.
Ethical Concerns in AI Marketing
• - Privacy concerns and data security issues.
• - Risk of AI-generated fake content.
• - Need for transparency in AI decision-making.
Future of AI in Marketing
• - AI will become more advanced in predictive
analytics.
• - Increased use of AI-driven personalization.
• - AI-powered video content and augmented
reality marketing.
Final Thoughts
• - AI is transforming marketing strategies.
• - Businesses must adopt AI to remain
competitive.
• - Ethical considerations should be prioritized.
• - Continuous learning and AI adaptation are
essential.

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