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1 Data Collection

The document discusses data collection, defining it as the systematic gathering of data for decision-making purposes. It categorizes data into primary and secondary types, detailing methods for collecting each, along with their advantages and disadvantages. Additionally, it provides resources for accessing datasets from various platforms.

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dr.zunairausman
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2 views

1 Data Collection

The document discusses data collection, defining it as the systematic gathering of data for decision-making purposes. It categorizes data into primary and secondary types, detailing methods for collecting each, along with their advantages and disadvantages. Additionally, it provides resources for accessing datasets from various platforms.

Uploaded by

dr.zunairausman
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA

COLLECTION PRIMARY
& SECONDARY

Muhammad Javaid Iqbal


INTRODUCTION

◻Data collection is a term used to describe


a process of preparing and collecting
data
◻Systematic gathering of data for
a particular purpose from various
sources, that has been systematically
observed, recorded, organized.
◻Data are the basic inputs to any
decision making process in business
PURPOSE OF DATA
COLLECTION
◻The purpose of data collection
is-
✔ to obtain information
✔ to keep on record
✔ to make
decisions about
important issues,
✔to pass information
on to others
CLASSIFICATION OF DATA

TYPES

PRIMARY SECONDARY
DATA DATA
PRIMARY DATA

◻ The data which are collected from the field


under the control and supervision of an
investigator
◻ Primary data means original data that has
been collected specially for the purpose in
mind
◻ This type of data are generally afresh and
collected for the first time
◻ It is useful for current studies as well as for
future studies
◻ For example: your own questionnaire.
Primary Research Methods & Techniques

Primary
Research

Quantitative Data Qualitative Data

Surveys Experiments Focus groups


■Personal
interview Individual depth
(intercepts) Mechanical
interviews
■ Mail observation
■ In-house, self- Human
administered observation
■Telephone, fax,
Simulation
e-mail, Web
Case studies
Primary Research Methods & Techniques

◻ Quantitative and Qualitative Information:

◻ Quantitative – based on numbers – 56% of 18 year


olds drink alcohol at least four times a week - doesn’t
tell you why, when, how.

◻ Qualitative – more detail – tells you why, when and


how!
Primary Research Categories

◻Quantitative Research
🞑Numerical
🞑Statistically reliable
🞑Projectable to a broader population
Quantitative Research Categories

◻ Sampling Methods:
◻ Random Samples – equal chance of anyone
being picked
🞑 May select those not in the target group –
indiscriminate
🞑 Sample sizes may need to be

Large to be representative
🞑 Can be very expensive
Quantitative Research Categories

◻Stratified or Segment
Random Sampling
🞑Samples on the basis of a
representative strata or
segment
🞑Still random but more focussed
🞑May give more relevant information
🞑May be more cost effective
Quantitative Research Categories

◻ Quota Sampling
🞑 Again – by segment
🞑 Not randomly selected

🞑 Specific number on each segment are


interviewed, etc.
🞑 May not be fully representative

🞑 Cheaper method
Qualitative Research Categories

◻Qualitative Research
🞑In-depth, insight generating
🞑Non-numerical
🞑‘Directional’

◻Common Techniques
🞑Personal interviews (depth, one-on-one)
🞑Focus groups (8-12) and mini-groups (3-
6)
METHODS

◻ OBSERVATION METHOD
Through personal
observation
◻ PERSONAL
INTERVIEW Through
Questionnaire
◻ TELEPHONE INTERVIEW
Through Call outcomes,
Call timings
◻ MAIL SURVEY
SECONDARY DATA

◻ Data gathered and recorded by someone else


prior to and for a purpose other than the current
project
◻ Secondary data is data that has been collected
for another purpose.
◻ It involves less cost, time and effort
◻ Secondary data is data that is being reused.
Usually in a different context.
◻ For example: data from a book.
SOURCES

◻INTERNAL SOURCES
Internal sources of secondary data are
usually for marketing application-
✔ Sales Records
✔Marketing Activity
✔Cost Information
✔Distributor reports and feedback
✔Customer feedback
SOURCES

◻EXTERNAL SOURCES
External sources of secondary data are usually
for Financial application-
✔Journals
✔Books
✔Magazines
✔Newspaper
✔Libraries
✔The Internet
Advantages & Disadvantages of
Primary Data

◻Advantages
◻Targeted Issues are addressed
◻Data interpretation is better
◻Efficient Spending for Information
◻Decency of Data
◻Proprietary Issues
◻Addresses Specific Research
Issues
◻
Advantages & Disadvantages of
Primary Data

◻Disadvantages
◻High Cost
◻Time Consuming
◻Inaccurate Feed-backs
◻More number of resources is
required
Advantages & Disadvantages of
Secondary Data

◻Advantages
◻Ease of Access
◻Low Cost to Acquire
◻Clarification of Research
Question
◻May Answer Research Question
Disadvantages & Disadvantages of
Secondary Data

◻Disadvantages
◻Quality of Research
◻Not Specific to Researcher’s
Needs
◻Incomplete Information
◻Not Timely
Data Collection Flow
Data Resources

◻UCI Machine Learning Repository


◻ Link: https://archive.ics.uci.edu/ml/index.php
Kaggle Data Resources

Kaggle Datasets
Link: https://www.kaggle.com/datasets
GitHub Data Resources

GitHub Datasets
Link: https://github.com/collections/open-data
Google Dataset Search

Link: https://datasetsearch.research.google.com/
List of Data Repositories

Link:
https://journals.asm.org/list-data-repositories
Data Types

Link:

https://www.slideshare.net/AmitSharma1091/type-of-
data

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