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CHAPTER 1
ABING, JOHN VINCENT
AMOROTO, JULIAH ADELLE

INTRODUCTION DELA CERNA, RADEL MARVIC

DELA VICTORIA, MATT

TO
HORTELANO, SHEROIN
LUGAS, JUNFE
TECHNO 101 PONCE, BRIX N.

TECHNOPRENEU
(10322)

GROUP
1
RSHIP 1
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LEARNING
OBJECTIVES:
• EXPLAIN THE DEFINITION OF TECHNOLOGY,
ENTREPRENEURSHIP AND
TECHNOPRENEURSHIP;

• DISTINGUISH THE DIFFERENCE BETWEEN

ENTREPRENEURSHIP
AND TECHNOPRENEURSHIP; AND,

• IDENTIFY GLOBAL AND LOCAL

TECHNOPRENEURSHIP
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 Technology & Entrepreneurship

TECHNOLOGY
:
• IT IS A BODY OF KNOWLEDGE DEVOTED TO
CREATING TOOLS, PROCESSING ACTIONS
AND THE EXTRACTING MATERIALS. IT IS AN
APPLICATION OF SCIENCE USED TO SOLVE
PROBLEMS.
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ENTREPRENEURSHIP
• ENTREPRENEURSHIP IS THE PRACTICE OF
:
EMBARKING ON A NEW BUSINESS VENTURE
OR EXISTING BUSINESS BY COMBINING
DIFFERENT RESOURCES IN ORDER TO
DEVELOP NEW OPPORTUNITIES.

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 TECHNOLOGY &
• TECHNOLOGY AND ENTREPRENEUR PLAYS
ENTREPRENEUR
A VITAL ROLE IN MAKING THE BUSINESS
GAIN COMPETETIVE ADVANTAGE, IMPROVE
THE ECONOMIC GROWTH OF A COUNTRY
AND ACCELERATES INNOVATION.

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TECHNOPRENEURSHI
P

• TECHNOPRENEURSHIP IS A NEW BREED OF

ENTREPRENEURSHIP THAT INVOLVES THE COLLABORATION
OF PEOPLE WHO ARE INTELLIGENT, DETERMINED,
CREATIVE, TECHNOLOGY SAVVY AND PASSIONATE IN
DEALING RISKS AND FUNCTIONS AS A TEAM.

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TECHNOPRENEUR
AND ENTREPRENEUR

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 Technopreneur and Entrepreneur
AN ENTREPRENEUR IS A PERSON THAT POSSESSES VARIOUS SKILLS IN TERMS OF MARKETING,
COMMUNICATION AND STRATEGICALLY HAS THE POTENTIAL DEMAND FOR THE GOODS AND SERVICES
WHETHER AS A SOLE PROPRIETOR, WITH PARTNERS AND WITHIN A CORPORATION. THERE ARE
DIFFERENT TYPES OF ENTREPRENEUR SUCH AS INNOVATIVE, IMITATING, FABIAN AND DRONE.

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 TYPES OF
ENTREPRENEUR
AN INNOVATIVE ENTREPRENEUR IS A PERSON THAT HAS A GREAT
INNOVATIVE
PASSION FOR DISCOVERING AND DEVELOPING NEW PRODUCTS, NEW
ENTREPRENEUR IDEAS, AND NEW PROCESSES. THEY ARE THE ONES WHO ARE WILLING
TO TAKE RISKS IN EVERY NEW INNOVATION BECAUSE THEY ENJOY
CHALLENGES.

IMITATING AN IMITATING ENTREPRENEUR COPIES EXISTING PRODUCTS INSTEAD OF

CREATING NEW INNOVATIONS. FOR EXAMPLE, MOBILE PHONE
ENTREPRENEUR
DEVELOPMENT CONTINUES DUE TO MARKET DEMAND, WITH COMPETITORS
REPLICATING TECHNOLOGY, PROCESSES, AND FEATURES INTRODUCED BY
PIONEERS.

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A FABIAN ENTREPRENEUR IS CAUTIOUS ABOUT CHANGES IN AN

FABIAN ORGANIZATION AND AVOIDS DEVELOPING NEW INNOVATIONS UNLESS
ENTREPRENEUR CONVINCED OF THEIR SUCCESS IN THE MARKET. THEY ARE NOT RISK-
TAKERS AND REFUSE TO INVEST IN NEW PROJECTS WITHOUT CLEAR
EVIDENCE OF PROFITABILITY, AVOIDING FINANCIAL LOSSES AT ALL
COSTS.

DRONE DRONE ENTREPRENEURS ARE RELUCTANT TO

NTREPRENEUR CHANGE AS THEY ARE HAPPY WITH THE RESULTS OF
THEIR BUSINESS EVEN IF THEY INCUR FINANCIAL
LOSSES. THEY ARE NOT EAGER TO MAKE ANY
CHANGES IN THEIR ORGANIZATION.
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FIVE TRAITS OF A
TECHNOPRENEURSHIP
TECHNOPRENEUR SHOULD POSSESS A STRONG
STRONG COMMUNICATION
COMMUNICATION SKILLS THAT CLOSE DEALS AS THEY WILL
SKILLS THAT CLOSE DEALS DIVERSE PEOPLE TO THEIR BUSINESS IDEAS AND
PRODUCTS.

IT IS SIGNIFICANT THAT A TECHNOPRENEUR HAVE A DEEP

PRODUCT MANAGEMENT UNDERSTANDING OF HIS IDEA OR PRODUCT IN ORDER TO
KNOWLEDGE PRESENT IT TO THE TARGET CUSTOMERS IN A DETAILED
AND PRECISE MANNER.

AS A TECHNOPRENEUR, IT IS IMPORTANT TO BE TECH-

DEEP TECHNICAL
ORIENTED AS YOU WILL DEAL WITH THE TECHNICAL
UNDERSTANDING ASPECTS OF YOUR IDEA OR PRODUCT. 1
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ENTREPRENEURS HAVE TO TAKE RISKS AS NOT ALL IDEA OR

PRODUCT ARE MEANT TO BE SUCCESSFUL IN THE BUSINESS
WORLD. THEY NEED TO KNOW TO GAMBLE IN THE
TAKE BIG COMPETITIVE ENVIRONMENT TO GAIN BRANDING.
RISK

NOT ALL ENTREPRENEURS CAN BE A TECHNOPRENEURS

BUT ALL TECHNOPRENEURS ARE ENTREPRENEURS THAT
PERSISTENC WHY THEY HAVE TO ACQUIRE PERSISTENCE TO ACHIEVE

E THEIR GOALS.

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DIFFERENCE
S BETWEEN
ENTREPRENE
UR AND
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TECHNOPRE 1
3
 ENTREPRE
NEUR
An entrepreneur is an individual
who identifies a business
opportunity, takes the initiative to
start a new venture, and assumes
the associated risks in hopes of
making a profit. Entrepreneurs
are often innovators, creating
new products, services, or
business models to meet market
needs or solve problems.
 TECHNOPR
is an ENEUR
entrepreneur who
leverages technology as the
core of their business
model to drive growth and
innovation.
ENTREPRENEURSHIP
ENTREPRENEURSHIP PROCESS:
PROCESS
1.FIND AN OPPORTUNITY: ENTREPRENEURS
SPOT A GAP OR NEED IN ANY INDUSTRY.
2.PLAN THE BUSINESS: THEY CREATE A
BUSINESS PLAN AND DECIDE HOW TO
RUN THE BUSINESS.
3.GET FUNDING: THEY RAISE MONEY TO
START THE BUSINESS.
4.DEVELOP THE PRODUCT/SERVICE:
ENTREPRENEURS CREATE THE PRODUCT
OR SERVICE TO MEET THE MARKET
TECHNOPRENEURSHIP
ENTREPRENEURSHIP PROCESS:
PROCESS
• FIND A TECH OPPORTUNITY:
TECHNOPRENEURS LOOK FOR PROBLEMS
THAT CAN BE SOLVED WITH
TECHNOLOGY.
• CREATE THE TECH PRODUCT: THEY
DEVELOP A TECH SOLUTION LIKE AN APP
OR SOFTWARE.
• TEST THE PRODUCT: THEY TEST THE
TECH PRODUCT TO MAKE SURE IT WORKS
AND IS NEEDED.
THE ENTREPRENEURIAL
PROCESS
THE ENTREPRENEURIAL PROCESS
 Opportunity
This Analysis
phase refers to
establishing demand and
competitive analysis of the
market. An entrepreneur
should have a clear vision
by making a thorough study
of the market potentials to
create strategies and
desirable objectives for the
 Business
The entrepreneur
Planningshould have
a written business plan that
composed of the
organization’s future goals,
how to achieve those goals
and the timeframe within
which these goals are to be
achieved. Business planning
ususally includes marketing
strategy, financial and
 Gathering
Resources
Entrepreneurial resources include
sources of financing such like
lines of credit and investment
capital, technology, networks of
contacts and publicity. A business
ought to have four types of
resource that includes physical
resouces,intellectual, human and
financial resources.
 Implementati
on
Implementation is the
process of execution about
what has been planned and
utilizing the numerous
resources for the success of
the business.
 Scaling and
Scaling is a process where the
Harvesting
organization will encounter
challenges. The organization will
experience painful point for rapid
growth for stability and continuity of
the business operations. On the other
hand, Harvesting is a process where
the organization will reap what they
sow in dealing with the challenges
they had encountered throughout the
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THE
TECHNOPRENEURIAL
PROCESS

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THE
TECHNOPRENEURIAL
PROCESS

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Idea
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Generation
THIS IS THE INITIAL STAGE WHERE YOU COME UP WITH THE
CORE CONCEPT FOR YOUR TECH-FOCUSED BUSINESS. IT'S
ABOUT IDENTIFYING A PROBLEM OR NEED THAT CAN BE
SOLVED THROUGH A TECHNOLOGICAL SOLUTION. THIS IS THE
PROCESS OF CREATING,DEVELOPING AND COMMUNICATING
ABSTRACT,CONCRETE OR VISUAL IDEAS.IT INCLUDES
GOALS,STRATEGIES, CONCEPTS,DESIGN,STYLE,PLANS AND
ACTIONS TO COME UP WITH POSSIBLE. SOLUTIONS FOR
ACTUAL PROBLEMS AND OPPORTUNITIES.

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Idea Screening
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ONCE YOU HAVE A POOL OF IDEAS, YOU NEED TO

EVALUATE THEM TO DETERMINE WHICH ONES ARE
WORTH PURSUING. THIS INVOLVES ASSESSING THE
FEASIBILITY AND POTENTIAL OF EACH IDEA. THE
IDEA SCREENING CRITERIA ARE USED TO
DETERMINE COMPATIBILITY AND
WHETHER THE IDEA WILL EARN PROFIT OR COULD
RETURN ON INVESTMENT.

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Concept
THIS INVOLVES SHARING YOUR
Testing
REFINED IDEA (THE "CONCEPT")
WITH POTENTIAL USERS OR
CUSTOMERS TO GET THEIR
FEEDBACK. THE PROCESS OF
TESTING NEW OR HYPOTHETICAL
PRODUCTS OR SERVICES BEFORE
THEY ARE LAUNCHED

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THIS STAGE INVOLVES DEVELOPING A DETAILED PLAN

Analysis
FOR YOUR BUSINESS. IT'S ABOUT DEFINING YOUR
TARGET MARKET, REVENUE MODEL, MARKETING
STRATEGY, OPERATIONAL PLAN, AND FINANCIAL
PROJECTIONS. A PROCESS OF IDENTIFYING WHAT THE
BUSINESS
NEEDS AND DETERMINING SOLUTIONS TO BUSINESS
PROBLEMS THE WILL
IMPROVED THE PROCESS,MANAGEMENT AND THE
FINANCIAL STATUS QUO TO
DELIVER VALUE TO THE STAKEHOLDERS.

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PROTOTYPING IS THE PROCESS OF

CREATING A WORKING MODEL OR EARLY
VERSION OF YOUR PRODUCT. IT'S THE
TANGIBLE REPRESENTATION OF YOUR
IDEA, SHOWING ITS FUNCTIONALITIES,
SPECIFICATIONS, AND USER INTERFACE.
THE OVERALL DESIGN OF THE PRODUCT
WHERE IT SHOWS
ITS FUNCTIONALITIES,SPECIFICATIONS
AND INTERFACE THAT IS BASED ON THE
BUSINESS ANALYSIS.
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TEST MARKETING IS LIKE A TRIAL RUN BEFORE

THE FULL LAUNCH. IT INVOLVES RELEASING
YOUR PRODUCT OR SERVICE IN A LIMITED,
CONTROLLED ENVIRONMENT (ACTUAL
STORES, REAL-LIFE SITUATIONS) TO GATHER
DATA AND FEEDBACK. IS A PROCESS OF
EXPERIMENTING AND ASSESSING
YOUR PRODUCT TO CHECK ITS VIABILITY TO
CUSTOMERS COMPROMISING OF
ACTUAL STORES AND REAL-LIFE BUYING
SITUATIONS. IT IS TO TEST THE CONSUMER
REACTION TOWARDS THE NEW PRODUCT OR
SERVICES IN THE MARKET.
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Commercializa
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tion
THIS IS THE PROCESS OF BRINGING YOUR PRODUCT OR SERVICE TO
MARKET AND MAKING IT AVAILABLE TO CUSTOMERS.THE PROCESS OF
INTRODUCING NEW PRODUCTS
AND SERVICES TO THE MARKET.WITH COMMERCIALIZATION,AN
ORGANIZATION ENTAILS PRODUCTION,DISTRIBUTION,MARKETING,SALES,
CUTOMER SUPPORT
TO ACHIEVE THE COMMERCIAL SUCCESS OF THE NEW PRODUCT OR
SERVICE.THE
USE OF ADVERTISEMENT,SOCIAL MEDIA CAMPAIGN,VIDEO PRODUCTION IS
PART OF COMMERCIALIZATION SO THAT THE VISION AND THE VALUE OF
THE PRODUCT OR SERVICES WILL BE REACH OUT TO THE SOCIETY.

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Evaluation
THIS IS AN ONGOING PROCESS OF
TRACKING YOUR BUSINESS'S
PERFORMANCE AND MAKING
ADJUSTMENTS AS NEEDED. EVERY
BUSINESS SHOULD BE MONITORED AND
EVALUATED ACCORDING
TO THE PERFORMANCE IN THE MARKET.
MONITORING AND EVALUATION IS
IMPORTANT FOR THE BUSINESS TO
DIAGNOSED PROBLEMS AND IMPROVE
WHAT IS NEEDED TO STAYED IN THE
COMPETITION.THRU EVALUATION THE
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ORGANIZATION
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SUCCESSFUL GLOBAL AND

LOCAL TECHNOPRENEURS

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LOCAL TECHNOPRENEURS

There are a lot of famous technopreneurs in the Philippines that are

equipped with intelligence, great ideas and great innovations that lead
them to be successful in the business market. Some of them are
presented according to their own biography, works and contributions to
the business world and technology.

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Diosdado "Dado" Banatao

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Diosdado "Dado" Banatao is a popular name in Filipino success stories and

technopreneurs forum. He was born in Cagayan Valley Province, a place where
landscapes of farm are visible. Dado was popular for having invented the two of
the foundation technologies in every Personal Computer (PC) until today, that
is, the chip set and the graphics acceleration architecture.

He also founded technology start-ups during his time. Mostron, was one of that.
During 1993, was the S3, considered the most profitable company in the world.
During 1996, was Chips & Technologies which later that year he sold to Intel.

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Diosdado "Dado" Banatao

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Joey Gurango
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Joey Gurango shared his back story of how he had to go through bankruptcy and loss of
programmers. His first real business was a pizza delivery. His first IT business was Macintosh. That
is when Joey was known in the field of IT, forming and running successful software companies.

He, is currently the CEO of Gurango Software, global provider of Human Capital Management
solutions. It is hailed as the most successful Microsoft Dynamics partner in the Philippines. He was
also appointed President at the Philippine Software Industry Association. Currently, Joey also sits as
one of the Directors at Xurpas Inc. and as Managing Director of Kation Technologies.

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Joey Gurango
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Winston Damarillo
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Winston Damarillo was born in a small town in Bohol. In an interview of GMA

News, Winston shared his family experience back then. He came from well-off
family and all of a sudden loss everything. At age 19 and schooling for De La
Salle University, he began to sell bulldozer parts. He was among the highest
performing venture capital professionals at Intel.

He is the chief executive officer and co-founder of Morphlabs. Winston is a

proven serial entrepreneur with a track record of building successful technology
start-ups.

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Winston Damarillo
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Joey Concepcion
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Joey Concepcion came from a middle-class family in Pasay City. He has

grandparents who are known for being great entrepreneurs: Joey envisioned a
movement that would advocate for a positive and enterprising attitude among
Filipinos a mindset that would help them move up in life and a means out of
poverty.

Hence, with the help of other businessmen, Go Negosyo was born.

Gonegosyo provides seminars, livelihood trainings, pamphlets, TV programs
and books to give Filipinos the knowledge to establish their own businesses.

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Joey Concepcion
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Leandro Leviste
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Leandro Leviste belongs to a prominent family considering that his mother is

Loren Legarda and his father is Tony Leviste. He didn't follow the family
traditions of entering politics. He went to

Yale University and got for entrepreneurship. Unfortunately, he drops out of

college. Leandro was only 23-years-old when he founded Solar Philippines.

The company provides solar power in Leviste's place. Through family

connections, He has spent $100 million dollars in bans He was able to build
solar "farms" 10/11 panel systems.

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Leandro Leviste
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GLOBAL TECHNOPRENEURS

TECHNOPRENEURS ARE ATTAINING SUCCESS IN THE BUSINESS WORLD

FOR THE PREVIOUS YEARS WHEN TECHNOLOGY SUCCEEDED IN THE
SOCIETY NOT ONLY LOCALLY BUT GLOBALLY. THE FOLLOWING
TECHNOPRENEURS MADE THEIR OWN FAME AND ACHIEVE THEIR SUCCESS
WORLDWIDE IN TERMS OF INNOVATIONS, BRIGHT IDEAS AND TOP
PRODUCTS.

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Mark Elliot Zuckerberg

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Mark Elliot Zuckerberg is an American technology entrepreneur and

philanthropist. Zuckerberg is known for co-founding and leading Facebook as
its chairman and chief executive officer. He also co-founded and is a board
member of the solar sail spacecraft development project Breakthrough
Starshot.

Born in White Plains, New York, Zuckerberg attended Harvard University,

where he launched Facebook from his dormitory room on February 4, 2004,
with college roommates Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz, and Chris Hughes.

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Mark Elliot Zuckerberg

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Jeff Preston Bezos

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Jeff Preston Bezos born January 12, 1964, Albuquerque, New Mexico, U.S., American
entrepreneur who played a key role in the growth of e-commerce as the founder and
chief executive officer of Amazon.com, Inc., an online merchant of books and later of a
wide variety of products.

Under his guidance, Amazon became the largest retailer on the World Wide Web and
the model for Internet sales. In late 2007 Amazon released a new handheld reading
device called the Kindle, a digital book reader with wireless Internet connectivity,
enabling customers to purchase, download, read, and store a vast selection of books
on demand.

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Jeff Preston Bezos

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Drew Houston
Drew Houston is co-founder and CEO of Dropbox. Since founding the company in
2007 with Arash Ferdowsi, Drew has led the company's growth from a simple idea to a
service used by 500 million people around the world. Drew received his bachelor's
degree in Electrical Engineering and Computer Science from MIT in 2006.

After graduating, he turned his frustration with carrying USB drives and emailing files
to himself into a demo for what became Dropbox. Today Dropbox is one of the world's
leading business collaboration platforms, with 11 million paying subscribers and 1,800
employees across 12 global offices.

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Drew Houston

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SHODWE Lawrence Edward Page
Lawrence Edward Page (born March 26, 1973) is an American computer scientist and
Internet entrepreneur who co-founded Google with Sergey Brin. Page is the chief
executive officer of Alphabet Inc. (Google's parent company). After stepping aside as
Google CEO in August 2001, in favor of Eric Schmidt, he re-assumed the role in April
2011.

He announced his intention to step aside a second time in July 2015, to become CEO
of Alphabet, under which Google's assets would be reorganized. Under Page,
Alphabet is seeking to deliver major advancements in a variety of industries. As of
June 2019, Page is the 12th-richest person in the world, with a net worth of $51.1
billion. Forbes placed him 10th in the list "Billionaires 2019".

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SHODWE Lawrence Edward Page

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SHODWE William Henry Gates

William Henry Gates was born on 28 October 1955, in Seattle,

Washington. As the principal founder of Microsoft, Bill Gates is
one of the most influential and richest people on the planet.
Recent estimates of his wealth put it at US$84.2 billion (Jan.
2017); this is the equivalent of the combined GDP of several
African economies.

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SHODWE William Henry Gates

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THANK YOU!

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